How to Measure ROI from a Web3 Press Release Web3 PR Success Guide <b><p><em>Blog Summary</em></p></b> This blog breaks down how to measure ROI from a Web3 press release — from tracking traffic and conversions to analyzing backlinks and wallet activity. It explains the key tools, benchmarks for platforms like CoinDesk and Binance Feeds, and common mistakes to avoid. If you're running PR for your crypto, NFT, or blockchain project, this guide will help you turn visibility into measurable success. So, you dropped a bag on a Web3 press release… but now what? Getting attention in Web3 is easy. Getting results? That’s the hard part. Too many founders, marketers, and Web3 project leads fall into the same trap: they publish a press release, feel good about the coverage, and then… silence. No clicks. No conversions. No idea what worked — or didn’t.