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title: TZconnect Marketing Strategy

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# TZconnect Marketing Strategy
## Marketing Purpose at TZconnect 
Adoption in Tezos starts from its community: marketing is the way for us to speak to the community and build excitement for the projects that TZconnect is betting on.
#### Branding
- **Cool 😎 + Revelvant ⚡️:** I believe Tezos currently holds first place in this positioning when it comes to blockchains, thanks to its cheap fees and eco-friendliness. We need to take advantage of this and stay in the front. All marketing campaigns should either speak "cool + relevant" or be ampliying a voice that is "cool + relevant."
#### Messages
- While everyone gets frustrated with Ethereum prices and Bitcoin bros, Tezos is already partnering with real-world artists, festivals, events, museums, and more. Tezos is providing real utility in these spaces.
- Cool people/institutions support Tezos.
- Tezos sees and amplifies the voices of Tezos' diverse, grassroots communities.
#### Marketing goals:
- Provide all tzconnect projects with baseline marketing services such as content creation and social media management 
- Provide marketing campaign strategy + execution support
- Hiring/employee branding for TZconnect 
- Content creation/branding for TZconnect
- Communicate what tzconnect is doing to Tezos and community

## Marketing Needs
tzconnect needs two types of marketing: on the ground help for the projects being incubated, and comms strategy for tzconnect. 

- the **Marketing project manager** provides baseline content, brand, + social media support for all tzconnect projects
- while the **comms strategist** communicates all the work done by tzconnect to tezos and its community, connects the tezos marketing ecosystem (tzconnect partners, tezos labs, foundation, tezos), and provide marketing strategy for projects.

#### Marketing services (offered to tzconnect projects)
- Content creation (MPM)
    - writing PRs (MPM), design support (Anita)
- Social media content and management (MPM)
- Brand management (CS/MPM)
- Event Support (CS/MPM)
- Creative campaigns (CS)
    -    swag, pop-ups, veri-poap ticket raffles etc

#### TZ Connect Comms
- Newsletter + website (CS)
- Monthly comms report to Blokhaus/Foundation (CS)
- TZconnect marketing (mainly employee branding) (CS)
- Tezos Documentation support (CS/MPM)




## Proposal Future structure

### 2 People 
- tzconnect comms strategist (part time)
    - Coordinates with foundation and Tezos marketing teams, providing information about TZconnect projects
    - Marketing support for global hackathons
    - provide strategy + campaign support for projects
    - PoC for tzconnect marketing partners
    - provide video/screencast support for Tezos documentation 
    - Manages tzconnect newsletter, website




- tzconnect projects marketing manager (part time)
    - Provide copy editing for press releases of TZconnect projects such as despace, WAC, d-art, etc
    - Manages social media for tzconnect and projects
    - Manages project brands
    - Report key information regarding each project to TZconnect commms
    - (When with capacity) provide marketing campaign support for TZconnect comms

- shared roles
    - event support (when with capacity) 
    - marketing OKRs 
    - tzconnect marketing growth strategy 
    - branding strategy for tzconnect

### Meetings
#### Marketing Circle 
Weekly meeting around marketing for tzconnect and projects

**Mandatory**: Comms strategist and Marketing Projects Manager
**Optional**: Hackathons (kitti), Ecosystem (petra), Project leads (IE despace, WAC, etc), design (anita)
- For comms lead and marketing manager to sync, also open for projects to join and request help
- Possibly kitti to join as well for hackathon event scheduling


## Identity

 - website
      - use to showcase tzconnect and as a cta for grantees + projects
          - We need to also create some sort of automated flow for these since tzconnect is already at capacity
  - External newsletter/blog
      - Monthly updates on tzconnect projects, use to share with tezos as well
- Twitter
    - send day-to-day updates, use for amplifying campaigns shared by other projects
- Youtube channel
    - TZconnect educational videos 