# Tzconnect marketing action plan

### tzconnect raffle post mortem
As a team, we were unable to pull off the raffle. This is a fault of a few things but mainly (in my point of view) a
- lack of communication
- lack of understanding of roles
- lack of prioritization

Missed opportunites (by doing nothing):
- bigger twitter names retweeting our content
- tzconnect twitter followers
- d:art signups

Successful marketing campaigns are usually intersectional: requiring the attention of all ends of the team. This one in particular required marketing comms (me), dev support (da:art) and, for lack of a better term, bizdev (event planners and executors).

### For future marketing campaigns

1) **everyone involved in the campaign needs to prioritize + make space in their schedule for it**
a. if you are involved in a marketing campaign, this is adding onto the work you already have. when the marketing campaign lead proposes something, and you agree, you need to make real space for it to happen.
b. The campaign lead is responisble to make it happen, but is not responsible for your role in it
c. aka: Take it serious! If you agree to be a part of a campaign, you need to give it your 100%.
2) **roles need to be more clearly defined from the beginning**
a. 🙋🏼‍♂️ (this was mostly on me): we all need to understand who is responsible for what in the campaign
3) **regular cadence for checking up**
a. agree to a cadence when the campaign is proposed- this can be call or async
4) **responding/documenting everything in slack or where the campaign plan is**
a. very important: if decisions are being made off chain, someone needs to document them on chain. otherwise everyone is not up to speed