FTTF experience @ Portico - PoC

The cult british music and youth culture brand FourToTheFloor (FTTF) is moving on-chain as an experimental live experience, stream and magazine drop.

The first event is pencilled for the first week of April and will be at The Portico in South East London.

The experience will feature original video, visual FX, installations, live performance and merch creation created in partnership with a leading music group.

The two day rehearsal for the event will be part of the experience as we capture the behind the scenes of this media experiment and create assets for the live event and assets for a later 'magazine drop' of unique digital assets.

The experiment will be hosted at FTTF.world.

The initiative will be a vertically integrated stack launched from Kusama via:

• Asset Hub for Brale/dUSD stablecoin infra
• Krievo for auth, payments, assets and ticketing (kippu)
• Kabocha for cultural collateral/scene tokens.
• Livepeer for live-streaming.
• Discourse for RFPs, contributions and collaboration.

Attendees

Attendees and contributors to the event - both IRL and on the live stream will receive unique rewards and benefits in the form of digital assets.

Drop

After the event the material creating in the lead up to and during the event will be consolidated into the first FTTF drop - this will be a unique package of media.

This drop can only be claimed by attendees.

FTTF.world

An always on media destination with a 24/7 pirate radio vibe.

Phases

1. Process

• 2 days before event
• Creative development
• Rehearsal
• Master interview

2. Event

• The Portico, SE London
• 1st week April
• 7pm - 10pm
• 10 min intro inc link to bands
• Performance 1 - 30 minute set
• Installation 1 - 15 minutes
• Performance 2 - 30 minute set
• DJ set - 60 mins

3. Drop

• Story
• Exclusives
• Project files
• Benefits
• Call to action (contributions wanted)

Themes

Contribute

• RFPs
• Responses
• Rewards

Destinations

• Event
  • Wallet
  • Identity
  • Tickets
• FTTF.world (home of the vibe)
  • Content
    • Something always on
    • Always something to do
    • Calendar
  • Livestream
    • Who can access?
    • How do they access?
    • What do they get?
  • Merch
    • What is being sold?
    • How is it being sold?
• Magazine
  • 2-4 weeks after event
  • File drop
  • Basket of media
  • Claim