# Webtoons Market Size is Estimated to Reach USD 97.19 Billion by 2033

The global [webtoons market](https://www.imarcgroup.com/webtoons-market) was valued at USD 9.17 Billion in 2024 and is projected to reach USD 97.19 Billion by 2033, growing at a CAGR of 28.50% during the forecast period of 2025-2033. The growth is driven by increasing smartphone penetration, technological advances, extensive R&D, and expanding media and entertainment sectors, coupled with higher global internet access. Asia-Pacific dominates the market with a significant share exceeding 28.9%.

**Study Assumption Years**

• Base Year: 2024

• Historical Year/Period: 2019-2024

• Forecast Year/Period: 2025-2033

**Webtoons Market Key Takeaways**

• Current Market Size: USD 9.17 Billion in 2024

• CAGR: 28.50% during 2025-2033

• Forecast Period: 2025-2033

• Asia-Pacific held over 28.9% share in 2024, dominating the market.

• Rapid growth fueled by smartphone prevalence, technological progress, R&D, and media expansion.

• Increasing global internet penetration significantly boosts market accessibility.

• Subscription and advertisement-based revenue models sustain creators and platforms.

• Rising popularity of webtoons in merchandise and gaming industries expands market reach.

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**Market Growth Factors**

The webtoons market growth is mainly driven by the increasing penetration of smartphones. As of 2 January 2025, there were 4.69 billion smartphones worldwide, which is expected to grow to 5.83 billion by 2028. The most common device to access the internet is a mobile phone. Between 2022 and 2023, the number of smartphone users grew by 1.3 billion (+38.38%). As the average Internet user spends 3 hours, 45 minutes per day online, digital entertainment drives growth in the webtoon market.

Research states that, in 2023, 59% of EU companies are at least at the basic level of digital intensity due to the digitalization process. Webtoons that can be viewed on smartphones and tablet computers can offer interactive, multimedia-based and content-rich alternatives to print versions of the same media. Its format fits in with global cultural changes.

Meanwhile new R&D practices are contributing new formats, technology solutions and webtoon interactivity, including augmented reality features, artificial intelligence-based content personalization, and new interfaces to optimize the reading experience and engagement. Webtoon ecosystems become more accessible, functional and engaging to meet the needs of consumers.
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**Market Segmentation**

Analysis by Type:

• Comedy: Largest segment in 2024 with around 38.3% market share, driven by audiences seeking humor and entertainment. Social media promotion and revenue from subscriptions and in-app purchases enhance engagement and sustainability.

• Action
• Sci-Fi
• Horror
• Romance
• Others

Analysis by Revenue Model:

• Subscription Based
• Advertisement Based: Leading model in 2024; offers free content to users while generating revenue from advertisements targeting platform users. This approach democratizes access and ensures constant revenue streams.

Analysis by Application:

• Mobile: Leading segment with around 53.3% market share in 2024, supporting portable and on-the-go content consumption with user-friendly interfaces and responsive design.

• Laptop
• Tablets
• Television

**Regional Insights**

Asia-Pacific is the largest webtoon market in the world, accounting for over 28.9% of the global webtoon market by 2024, driven by factors such as strong smartphone penetration, superior internet infrastructure, culture affinity for comics, especially in South Korea, and the availability of an ecosystem that benefits webtoon creators. The region is also an important world center for webtoons, a digitally published form of comics.

**Recent Developments & News**

• November 2024: Webtoon launched a revamped Webtoon Shop, an online retail hub featuring merchandise from popular franchises like Lore Olympus and All of Us Are Dead.

• November 2024: DC Comics announced DC GO, a new vertical-scroll webtoon range on its digital subscription service DC Universe Infinite (DCUI).

• September 2024: Manta planned to add over 300 webcomic titles and overhaul its in-app currency system, GEM.

• August 2024: Dashtoon signed an agreement with the Korean Webtoon Industry Association (KWIA) to license and host premier webtoons, following KWIA's partnership with Google Korea.

**Key Players**

• Izneo (Fnac Darty)
• Kakao Corp.
• Lezhin Entertainment Inc. (KidariStudio Inc.)
• Naver Webtoon Corp. (Naver Corporation)
• NHN Corp.
• Shueisha Inc.
• SideWalk Group
• Tappytoon
• Toomics Global Co. Ltd.
• ToryWorks Co. Ltd.

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