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title: DELV Branding & Narrative

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# DELV Branding & Narrative

Please pay attention to the wording, feedback is welcome. This document is confidential, do not share this with anyone.

![](https://i.imgur.com/EF55hns.jpg)

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We will add a disclaimer: "Element Finance, Inc./DELV no longer controls the Protocol, which was released to DAO governance on March 31, 2022"

![](https://i.imgur.com/9SHZzx2.jpg)

![](https://i.imgur.com/KjpTrAX.jpg)

![](https://i.imgur.com/dh2XaxC.jpg)

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## Tone of Voice
Delv communicates in a clear, direct and matter of fact tone. 

We are nerdy, concerned primarily with facts, features and figures that illuminate how our products work and why they exist. 

We are also refined, never saying too much, never overpromising and always working with a lite touch.

## Content
While our Tone of Voice dictates how we communicate, keywords can help us understand the kinds of content we should produce.

## Key Words & Content
* **Nerdy** – Memes, Threads, Tech details, Behind the scenes / WIP content
* **Refined** – White papers, Thought leadership, Neatly packaged concepts
* **Beautiful** – Data visualizations, Commissioned design work, Worldbuilding
* **Experimental** – Narratives / stories exploring how a problem inspired a solution

## What We Do
We are building the full stack for decentralized finance. 

From core infrastructure to structured products, our protocols work together seamlessly to both improve the foundations and usher in the future of decentralized finance.

## How We Do It
Delv has a white-hat ethos, taking things apart and putting them back together again in order to understand their workings on the most granular level. By breaking what’s broken and building what works, we are able to surface elegant solutions to deep problems.

## Why We Do It
Delv was established to realize the true potential of decentralized finance. 

Each product and protocol is designed to suit an urgent need or solve an emergent problem, building a stable and connected infrastructure one block at a time.
