---
title: Outreach Proposal
tags: Proposals, DAO Masons
---

# Branding & Marketing Proposal

**Project Title:** DAO Masons Branding & Marketing

**Brief Description of the Project:**
This project aims to promote our DAO's services to other DAOs within web3 ecosystem and establish our brand. The goal is to increase brand awareness and establish partnerships. By connecting with other DAOs we can find potential clients and expand our network, reach and impact within the ecosystem.

The project has the subgoal of attracting people to our Discord where we can interact with them, and cultivate network effects leading to clients.

**Client:** DAO Masons

**Submitted By:** Matt, Jord

**Project Lead:** Matt

**Initial Role Structure:**

1. **Project Lead** (Responsible for overall project management and communication)

1. **Outreach Specialist**
**Purpose**: Get the right people in the right room
**Accountabilities**:

- Initiating discussions and conversations with the DAO/Web3 community
- Answering community questions

**Notes**
* We've developed better ways of getting in contact with people
* Direct, Twitter
* Genuine, deep contribution to the DAO conversation
* Seeking partnerships and win/win relationships
* Lean in, just do it
* Bootstrap confidence through action & high standards
* Could improve:
* Just start, get past the resistance, shyness
* Timely followups
* Remember the context: When is diffuse vs focused ok. Spitball vs lazer beam.
* Any/all outreach reflects on our brand

1. **Researcher**
**Purpose**: We are sensing opportunities
**Accountabilities**:

- Finding smaller communities within the DAO/Web3 ecosystem
- Reconnoitering community terrain for opportunities
- Reading ecosystem documents

**Notes:**
* Knowing who's good at what.
* Play to our specialties.
* Voicing concerns vs Always insisting
* Ability to go deep on something vs leave it on backburner
* Know what question you're answering at any moment so you know what depth is appropriate.
* Always be learning - more organized media consumption. Filtering the noise.

1. **Marketing Strategist**
**Purpose**: Make informed decisions on application of effort
**Accountabilities**:

- Identifying problems that need to be solved
- Making a list of possible areas that have community demand for services
- Making recommendations based on outputs of @Researcher
- Making recommendations on style of approach for outreach

**Notes:**
* Project Management - have a list of important areas of focus.
* Drive to completion, but also keep things alive.
* Finding people who are aligned with us.

1. **Content Creator**
**Purpose**: People understand what we're up to
**Accountabilities**:

- Creating promotional and educational content for social media and governance forums on request of @Project Lead or @Outreach Specialist

**Notes:**
* Quality is everything.
* Deep Work is the new IQ.
* Write as though someone with high standards and important opinions are going to read it.
* Remember to engage in discussions with the same interest and curiosity that brought us in to the space.
* Writing requires reading also.
* Context matters. Know who you're writing for.

1. **Content Director**
**Purpose** People understand our brand, content, and material as belonging to DAO Masons
**Accountabilities**:
- Working with external designer on a logo
- Agreeing with external designer on a color scheme (Could be existing colors)
- Collaborating with content creator and external talent on assets for any pitch or marketing material.

Notes:
* Could work faster.
* Small tasks can be knocked out.
* Work in network when possible.
* DIY is a trap

1. **DAO Tech**
**Purpose**: Technical systems that support us
**Accountabilities**:
- Creating DAO tech to support this project

Notes:
* Actually use the tech
* Reinforce with ritual

1. **Facilitator**
**Purpose**: Delivery of Workshop
**Accountabilities**:
- scheduling workshops
- designing workshops
- delivering workshops

**Notes:**
* Workshop design deserves deep focus and quality standards also.
* Leverage the other roles to get it done.
* Honor your work by promoting it. People want to see it.
* Remember to deliver as a DAO Mason, for our purposes.

1. **Pitch Guy**
**Purpose**: Delivery of live or async pitches to prospective clients
**Accountabilities**
- Delivering live pitches
- Working with strategist to define the pitch angle

**Notes:**
* Know who is the pitch guy.
* Set them up for success beforehand, then let them speak.
* Go into meetings with a predetermined strategy.

**Team:** Jord, Matt, Chris. Role assignments determined by Project Lead.

**Outcomes:**

1. **Increase DAO Masons visibility**
- 50 meaningful interactions (Forum post responses, references, likes, mentions)
- 10 conversations (Hats 2, G2 2, Govrn 1, Disruption Joe 1)
1. **Establish partnerships with at least three other DAOs**
- 5 meetings/conversations with potential clients (DAOhaus 2, G2 2, )
1. **Get Clients**
- Close on one paid deal
1. **Brand Logo**
- We have a logo that is simple and represents who we are
1. **Brand Colors**
- Pragmatic color scheme that can be consistently used in DAO Masons web products, pitch decks, graphics
1. **Pitch Deck Templates**
- Graphics and tools for us to use to pitch.
1. **Workshop Delivered**
- Content designed, seats filled, workshop delivered.
1. **Bonus**: Apply for 3 grants
1. **Bonus**: Recruit 1 new contributor for one of our projects

**Notes:**
* Revisit the metrics more often.
* Have clear paths for people to follow. (contributor signup form)
* Working in the same room helps a lot
* Cracking the code on focus & deep work is 80% of it
* Deep Work conducive environment
* Try out some deep work models
* Build a Eudaimonia Machine
* Put important dates in your calendar
* External Accountability, Working in public is a powerful motivator.
*

**Ongoing Processes:**

1. **Weekly** Check IN, strategy & review meeting
1. **Biweekly** review for project viability & continuation

**Due Date (or Review Date):** April 21, 2023

**DAO Mechanism to Track Progress and Give Fair Compensation to the Team:** Ritual of Light

**Payment Method:** Shares via DAO disperse
1 hour = 1 share * multiplier (determined by Project Lead)

**Client's Preferred Network for Payments:** no preference

## Questions to Answer:

1. **What problem does this project solve?**

- We are facing the "cold start problem" where we need to build visibility, reputation & reliability so that we can secure clients who trust us enough to pay us and entrust us with important work.

2. **What is the "Win State" available at the end of this project?**

- The "Win State" is gaining the opportunity to secure a win for another DAO.
- The larger community recognizes DAO Masons as a reliable partner to DAOs.

3. **What would be the major impact of not doing this project?**

- The major impact of not doing this project would be missing out on potential growth opportunities, limiting our DAO's reach within the ecosystem, and potentially stagnating our progress.

4. **What could go wrong? What is the "Lose State"?**

- We get a client and then don't have the bandwidth to sustain our community presence or deliver on promises
- We could lose momentum, get discouraged or get distracted and end up wasting our time
- We fail to resonate with other DAOs, leading to a lack of interest and engagement.

5. **How does your proposal uniquely move us toward the Win State and avoid the Lose State?**

- An emphasis on research and strategy design means we'll be working to solve real problems and providing tangible value
- We are measuring meaningful interactions and emphasizing outreach & communication, which makes it likely we'll gain positive attention and be seen as a reliable source for DAOs within the larger community.
- Breaking the work into discrete roles makes it less overwhelming to any individual, and granular roles can be handed off to others if we need to reassign people to client work
- Weekly strategy & review meeting will be measuring meaningful interactions, which should create a reward cycle for us to improve motivation