Notes from Tom & Micah Session

Tom's Approach

• Friendly introduction

• What does Micah want to get out of today

• Paraphrased back to him

• Project background?

• Paraphrased

• Deliverable today?

• Paraphrased

  • Feedback
  • Business Insight
  • Design Possibilities

• Micah shows website utoto.webflow.io

  • Clear CTA in Hero
  • Card function in couple of clicks to conclude clear path to user journey conclusion

• What personnel?

  • Various
  • Solidity dev
  • Lacking potential Co-Founder (Thinks management oriented co-founder may be useful)
  • Options but need ideas

• Brand / App Heirarchy

  • Standalone app
  • Potential sibling apps
  • No clear umbrealla app / entity
  • Micah wants this pilot app to demonstrate the values and quality of subsequent apps

• The app

  • Seed funding DAO
  • Relatively simple
  • KYC to filter out scammy / poor projects
  • Token
  • Users pledge
  • When project funded, tokens disbursed (NFT for induvidual project… I think… unsure)

• Website

  • Tom likes foundation
  • Possible colour injection for hover-overs
  • Possible CTA objective to be newsletter signup
  • Filter for projects is good
  • Project summeries could do with expanding
    • Project fundamentals
    • Use cases
  • Brand narrative needs work
    • Should be clear within first 90 seconds
  • Hot Jar may help with development
  • Home page text could funnel people to About page (in addition to the nav)
  • About section should lead to Project and Vote pages
  • User journies for Contact page?
    • Email (different headers)
  • Vote page is unwritten, DAO subdomain in future?
  • Footer
    • Has lots, isn't built out
  • Log
    • Risk of platform staff being plagued for updates
    • Micah's idea is to have micro updates from projects here, to fend off avid investors
    • Tom suggests Twitter bot could consolidate these for social media
  • Could do with deeper dive page / whitepaper
  • Tom's take on web design
    • User driven
    • Restraint in design
    • Clear heirarchies
    • Defined aesthetic
    • Lots of white space

• Utoto

  • Cool word (presumably uncongested namespace)
  • Geometric design possibilities
  • Means "childhood" in Swahili
  • No tagline yet

• Token

  • Minity = MNT
  • Buying the token represents buying into the projects generally
  • Use the token to buy shares in single projects (I think…)
  • An amount of MNT is minted per project
  • When project concludes somehow value is returned (not sure if through funding, or token slash, or ???)
  • Diagrams and visuals would be useful here

• Timeline

  • Micah doesn't want to launch at the top of a bull market
  • Would rather launch in bear
  • Tom needs a month for design work
  • Micah not sure how long for back end
  • Front end ???

• Users

  • Wants to attract visionaries
  • Big on personal networking
  • Valuable projects only (social context etc)

• Aesthetic

  • Talk of earth tones
  • Avoid current design trends e.g. gradients
  • In design show
    • Quality
    • Neutrality
    • Value

• Context

  • Life is good, travel time coming
  • Wants meaningful work
  • Micah's first project of own doing
  • Recognises market is silly right now
  • Micah also wants to support dentralised communities and provide societal tools / blueprints

• Next steps

  • Get some designs on Figma (I think thats what was said)
  • Get smart contracts drafted
  • After design, see about implementation (integrate with webflow if possible)
  • Proposal!