--- tags: Utoto --- # Notes from Tom & Micah Session Tom's Approach - Friendly introduction - What does Micah want to get out of today - Paraphrased back to him - Project background? - Paraphrased - Deliverable today? - Paraphrased - Feedback - Business Insight - Design Possibilities - Micah shows website utoto.webflow.io - Clear CTA in Hero - Card function in couple of clicks to conclude clear path to user journey conclusion - What personnel? - Various - Solidity dev - Lacking potential Co-Founder (Thinks management oriented co-founder may be useful) - Options but need ideas - Brand / App Heirarchy - Standalone app - Potential sibling apps - No clear umbrealla app / entity - Micah wants this pilot app to demonstrate the values and quality of subsequent apps - The app - Seed funding DAO - Relatively simple - KYC to filter out scammy / poor projects - Token - Users pledge - When project funded, tokens disbursed (NFT for induvidual project... I think... unsure) - Website - Tom likes foundation - Possible colour injection for hover-overs - Possible CTA objective to be newsletter signup - Filter for projects is good - Project summeries could do with expanding - Project fundamentals - Use cases - Brand narrative needs work - Should be clear within first 90 seconds - Hot Jar may help with development - Home page text could funnel people to About page (in addition to the nav) - About section should lead to Project and Vote pages - User journies for Contact page? - Email (different headers) - Vote page is unwritten, DAO subdomain in future? - Footer - Has lots, isn't built out - Log - Risk of platform staff being plagued for updates - Micah's idea is to have micro updates from projects here, to fend off avid investors - Tom suggests Twitter bot could consolidate these for social media - Could do with deeper dive page / whitepaper - Tom's take on web design - User driven - Restraint in design - Clear heirarchies - Defined aesthetic - Lots of white space - Utoto - Cool word (presumably uncongested namespace) - Geometric design possibilities - Means "childhood" in Swahili - No tagline yet - Token - Minity = MNT - Buying the token represents buying into the projects generally - Use the token to buy shares in single projects (I think...) - An amount of MNT is minted per project - When project concludes somehow value is returned (not sure if through funding, or token slash, or ???) - **Diagrams and visuals would be useful here** - Timeline - Micah doesn't want to launch at the top of a bull market - Would rather launch in bear - Tom needs a month for design work - Micah not sure how long for back end - Front end ??? - Users - Wants to attract visionaries - Big on personal networking - Valuable projects only (social context etc) - Aesthetic - Talk of earth tones - Avoid current design trends e.g. gradients - In design show - Quality - Neutrality - Value - Context - Life is good, travel time coming - Wants meaningful work - Micah's first project of own doing - Recognises market is silly right now - Micah also wants to support dentralised communities and provide societal tools / blueprints - Next steps - Get some designs on Figma (I think thats what was said) - Get smart contracts drafted - After design, see about implementation (integrate with webflow if possible) - Proposal!