# Broad Base Campaign

## TITLE | SLOGAN
brainstorm:
keep a project that came from the people alive, to keep a project or a program that was nurtured by normal people like me and you, keep it alive, keep it independent, keep it for everyone, keep it for every good project. It's because you apply your hobby, it's open for everyone who wants to nurture knowledge and skills, it's open for job training, it is vertical and horizontal--everyone has voice, everyone can contribute, influence, if the cause is good, you can organize around it.

TBD -

## GOALS

- a gift of any size from at least 200 different countries (hopefully many from each)
- fun, mapping community interaction online--across all of the different communities
- use OSM blog and @openstreetmap to amplify and inform
- establish a tradition of OSMF annual or semi-annual giving to support OSM infrastructure and operations, as distinct from OSMF membership
- improve payment pages so they reflect the community's story, values and diversity

## STRATEGIES

- engage OSM CWG
- BoFs at SotMUS and SotMEU
- Regional Ambassadors do fun, monthly outreach using the donate link.
## Regional Ambassador Role

three regional clusters: 5 + people from local communities working together as "champions" for the campaign
culturally themed "calls to donate" on social media and in channels

North America and Western Europe, Northern Europe, Oceania - 4 champions
East Europe, Africa, Middle East, Latin American - 5 champions
Asia,SEA,South Asia - 5 champions

To define the role:
--have a good slogn that inspires
--a statement that says why and the cause that links OSMF fund to --inclusion, clean energy, sustainability, yes.:
--examples of how this could look
--what is the goal

<table>
<tr>
<th>Name</th>
<th>Region</th>
<th>goal</th>
<th>ideas</th>
</tr>
<tr>
<td>Salim B.</td>
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</tr>
<tr>
<td>Courtney</td>
<td> (general) OSMF blog and twitter</td>
<td>

amplify others

1 blog post/month

1 insta per month

RTs, Tweets
</td>
<td>

"5 pounds or a hand written note"

OSM selfie/video w/ hashtag and donate link.
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## DATES

- June 1 - November 1 2023 (proposed)

## VISUALS

- a map with 100k tiles to be filled in?
- campaign "logo" with regional flair?

## MILESTONES

- online launch (global social media posts with goals)
- BoF SotMUS TBD
- one additional event TBD
- October - last month to give - event