It is very important to understand that Search Engine Optimization or also known as SEO is not a stagnant subject that does not change with time. Despite being an effective means of enhancing the visibility of one’s website, several avoidable errors can slow it down. In this article, some common mistakes that people make when it comes to SEO will be discussed with a view of coming up with ways through which this challenge can be overcome.
Understanding the Importance of SEO
But it is important to know why SEO is important before looking at mistakes that can be made during SEO. With a well optimised website, it has a higher probability of being listed on the first pages of the search engine. This leads to the improvement of a website's organic traffic, the recognition of a brand, and hence, higher chances of conversions. An SEO agency in Nagpur might be able to assist you in attaining these objectives; however, these are just the objectives.
Common SEO Mistakes
1. Neglecting Keyword Research
Keywords are the basic and core of Search Engine Optimization. Lack of proper keyword research means that over time the website may be trying to rank for the wrong or low volume keywords. The steps of comprehensive effective keyword research including definition of the primary, secondary and long-tail keywords that meet the customers’ search intent. Google Keyword Planner, SEMrush, Ahrefs and such tools can help you to identify keywords to include in your keyword plan.