Google Lens and the Real Estate Market. How Your Realtor Career Will Be Impacted!
We never tire of repeating how the internet is an important ally for real estate sales and rental negotiations. Investing in digital marketing for real estate is the best way to ensure successful negotiations. Here, the broker must combine his experience with the countless possibilities that the internet provides for disclosure.
As the network is constantly evolving, the news does not stop. Google, as everyone knows, is one of the biggest companies that invest in innovation. In this sense, the giant brings another tool to make our life on the internet easier.
In May, at the Google I/O event, the annual developer conference, the company launched Google Lens. The new technology promises to change the way we search the web with the smartphone.
See an example of how it will work:
What is Google Lens?
Basically, it's a camera finder on your cell phone. It was developed to enable the camera of an Android smartphone to read and interpret everything that is being pointed out through the lens of your device. Still no release date, Lens will allow the user to obtain information beyond what appears in the image.
It will also be possible to sync Lens to other Google apps. Google Photos, for example, will recognize the data, recording your preferences and then allowing further interactions with the Google Assistant.

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To learn more about Google Lens, watch the tool's presentation in the video below:
How can Google Lens change the housing market?
Google lens and the real estate market: Imagine that potential customer walking in front of your real estate. He points his cell phone to the establishment and immediately receives information such as opening hours, internal photos, opinions from other customers, photos of the main properties available, etc.
With Lens updates, it will be possible to evaluate property information, take virtual tours and schedule visits.
It is evident here that Digital Marketing will be more important than ever, mainly because the client will have information about your real estate or property at that moment. This streamlines your work at first.

Stay tuned for news and recommendations from your customers.

In addition, the evaluations of other customers will be the thermometer for the potential buyer to be interested or not in your real estate. Thus, you will need to invest in good marketing to promote your service. How you perceive ratings and recommendations on the web will be even more important.
Stay tuned for news about technology so you don't miss out on business opportunities. Now that you know and you already know a little more about Google Lens, you can use your creativity and imagine ways to publicize the myriad of advantages in doing business with your real estate company.
We at the vile Imo platform ( software for real estate agents and brokers ) are connected to the news and technologies, to always offer differentials and ensure that our clients are always competitive.
While the tool is not yet available, don't waste time and start creating content. And follow closely when this news will be released.

Source: Property News
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