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# System prepended metadata

title: 'How Custom Portal Helps Serve Customers [Applicable To All Industries]'

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# How Custom Portal Helps Serve Customers [Applicable To All Industries]


By giving them their personal space.

[Custom portal development](https://www.crmjetty.com/customer-portal-development/) provides that one advantage or a super tool that humans rarely get in the real world. A personalized space where they can be the sole owner of their activities. They can immediately access resources and control how and what they share and with whom. Additionally, they can communicate with others and build strong relations. In short, that one window space makes them the king of their world.

A portal for businesses performs different key roles in sales growth, customer query management, data publication, and multiple services. Though the ways it helps customers/users/businesses differ based on the features and business logic, the primary purpose remains to improve customer service and streamline business operations.

In this article, we will learn its role in different business logic and CRM functionalities.

![](https://i.imgur.com/4CqqkCs.png)


That being said, do you think services and operations are the only reasons businesses go for custom portal development?

Let’s find out.

**Why Custom Portal Development**

It improves communication, decision-making capabilities, and user satisfaction. Most importantly, it resolves the typical set of challenges that businesses face. Let’s see what those challenges are and how custom portal development helps.

**Business Challenges**

Customer-service staff, account managers, marketers, salespeople, and even you spend most of your time accessing and updating information. That’s the primary task of every business. Hence, it’s essential to have a business system that provides faster access to accurate information.

It may take up a lot of time if you don’t, distracting you and everyone involved from priority tasks. If you have a customer-centric business, it applies to customers too.

These concerns define the benefits of custom portal development – when users can access data instantly, they can accomplish their tasks on time and increase revenue. It also improves their efficiency and productivity. Without a proper system to handle business logic, businesses face a waste of time and resources along with customer dissatisfaction.

Here are the common business challenges that the portal solves.

**Constant switching between applications**

Often employees have to switch between different applications and CRM to access information or perform an action. It’s especially true for customer support teams who switch between platforms to offer instant answers to customer queries.

For more information: https://www.crmjetty.com/blog/custom-portal-helps-serve-customers/