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How Amaze PXM’s Astro – smart AI-bot plays an Important role in Digital Asset Management
Artificial Intelligence (AI) plays a vital role in digital asset management (DAM) by means of image text recognition, video transcription, and machine learning abilities. One of the primary uses of AI in digital asset management is creating metadata, such as tags for each digital record. An AI can transform the searchability and value of the brand on the digital platform much faster than a human can. It can make even the most basic task easier, such as making text within images searchable which ensures that the asset can be tracked and used by the marketing team at pace. [Amaze PXM](https://amazepxm.com/)’s Astro enables businesses to effortlessly manage their digital assets and utilise them on the go.
 
![](https://i.imgur.com/IbdQDab.jpg)

AI empowered video and transcripts:
Videos are being widely used more than ever and maintaining and distributing such digital records require an efficient tool. It is one of the most time-consuming tasks to maintain such a comprehensive digital asset database. The biggest task is that video assets are big files that are being complied out of multiple small image frames. The snippet that you are looking for might be buried in a 30-second video. Transcribing such assets and assigning the right metadata to them can be a complex task and hence Astro can assist you. Video transcription is one of the key aspects that you can use AI for. For the AI, it is much easier to transcribe sound as a lot of work has been done on it in the past which can lead to accurate transcription that can help to later search and understand what is important in the video.
 Machine Learning:
AI leverages advanced development techniques, such as machine learning (ML) which is significant to its function. ML ensures that AI doesn’t commit the same mistake over again as it helps the system to learn on the go. Apart from simple tags, this is what helps massive DAM databases to be efficient. The more data AI has to look at, the higher its efficiency in organizing the data. Over time, AI can quickly learn how to allocate and store data and it begins completing the task with little to no oversight. [Digital asset management software](https://amazepxm.com/)

Amaze Data Intelligence:
Harness the industry's first intelligence-powered PXM to hit the  ground running. Amaze Intelligence helps accelerate catalog onboarding. With a gathered data repository coming from over 90 million products across industry verticals, Amaze Intelligence lets you build new categories faster than ever before. Leverage the power of AI and ML with an in-built smart Ai-bot “Astro” and win the digital shelf.
