# The Noggle Ring | Presented By CryptoJeweler


# TLDR: ⌐◨-◨

Introducing The Noggle Ring — where the iconic Noggles meet generational style. Crafted for all of Web3, this isn't just a ring. It's a symbol of innovation, designed to resonate with our community of designers, thinkers, and dreamers.

As a promotional item to be enjoyed daily, The Noggle Ring will first be distributed for free to the community and then sold as a limited edition, with 50% gross revenue from mint going to Nouns ecosystem.


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# Design ⌐◨-◨

The Noggle Ring is immediately recognizable, and a pleasure to wear. With style, affordability and accessibility at the forefront of these designs, we will capture a large audience in and out of Web3. The Noggle Ring will look great on any finger and once on, you may never want to take it off!


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# Budget ⌐◨-◨

### Funding:

* $45k - 1500 "Launch Series" Unit Production (Product, Packaging)
* $9k - 300 Stainless Promotional Units (Product, Packaging)
...
* $15k - Website, Smart Contract, Dapp Development
* $10k - Creative Marketing Development & Management
* $8k - Design, Samples, Molds
* $6k - Noggle & Co. Inventory Management ($4 per piece)
* $5k - Entity Fixed Cost
* $2k - Brand Partnership

Product - 54k
Project - 46k

**Total: $100K USDC**
Potential Nouns Eco Mint Share: 45k USDC

***Adjusted Total: 55k USDC***

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# PHASE 1 - PROMOTIONAL BY DESIGN ⌐◨-◨


**Our Promotional First Strategy will be EXPLOSIVE.**

Promotional efforts will be focused and organized around activating a loud social presence, celebrating Nouns. Partners and influencer promotions are open to everyone in Web3 and will include some of the most well known founders, builders, and voices currently in the space.

300 promotional rings are to be made and distributed during Phase 1.
- 100 Promotional rings for **Nouns, Nounish Communities**
- 100 Promotional rings for **Web3 Communities**
- 100 Promotional rings for "**Honoraries**"

### Who doesn't like free product?!

In the current market, attention and engagement has been successfully captured through airdrops, giveaways, and engagement campaigns.

This promo-first strategy will generate mass registration of individuals for launch while creating a funnel to Nouns Dao, Noggle & Co., and CryptoJeweler.

We have already been approached by Nounish builders, founders of top projects, and content creators to partner on proliferation and Noggle Ring activations, including promotion during streams and events.

* Potential Nounish Partners could include, but certainly are not limited to:
* [Nouns Esports](https://nouns.gg/)
* [Nouncil](https://https://nouncil.wtf/)
* [Nounish ](https://www.nounish.world/)
* [Stoopid Buddy Stoodios](https://www.leagueofbuddies.com/)
* [Nouns Breakers](https://twitter.com/nounsbreakers)
* [The Nouns Square](https://tns.wtf/)
* [Purple DAO](https://purple.construction/)
* [Rusutsu Ski Resort](https://rusutsu.com/en/)
* [Lil Nouns DAO](https://lilnouns.wtf/)
* [Gnars DAO](https://gnars.wtf/)
* [Foodnouns DAO](https://foodnouns.wtf)
* [Nouns Amigos](https://twitter.com/NounsDAOAmigos)
* [NounsBR](https://nounsbr.wtf/)
* [MuchoLove](https://twitter.com/mucholovedr)
* [Nouns Deli](https://twitter.com/NounsDeli)
* [Nouns Coffee Shop](https://twitter.com/drewcoffman)
* [Nouns Faire](https://twitter.com/NounsFair)
* [Artist Program](https://artistprogram.org)

Our proposal includes but is not limited to the activations already planned below:

## "Loudest Community Campaign" ⌐◨-◨

ALL communities of Web3 are invited to participate in the Loudest Community Campaign for multiple chances to win 1 of the 50 free Noggle Rings!

Third party software will be used to determine the loudest community, and information will be converted into community allow lists for the main launch, while at the same time selecting randomized individual winners to win free products once registered.

The Loudest Community Campaign will be running throughout all of Phase 1, while Noggle Rings are in production.

## "The Honoraries"" ⌐◨-◨


100 Noggle rings will be reserved for high level influencers, NFT artists, project founders, and major collectors. These leaders will be chosen over the course of 2-4 weeks and based on various factors including engagement, reach, and achievement metrics.

50 slots will be chosen by the team to kick off the list, and 50 will be open to earn by engaging with our content throughout Phase 1.

**The "Honoraries"**

* 100 People
* 50 Honorary Influencers
* 50 Engagement Decided Honoraries

This game is inspired by the trending project [Natives.wtf](https://natives.wtf//)

## Mint·A·Way ⌐◨-◨

### mint·a·wāy
/'mintəˌwāy/

Informal
noun
1.a thing that is given free via a minting process,
- often for promotional purposes.
2.a thing that makes an inadvertent revelation.
- "That drop was a serious Mint·A·Way!"

* This may be the first use of the word Mint·A·Way in a web3 context, and now part
of the nounish lexicon, forever ⌐◨-◨

Promotional rings will be delivered through what we call a **Mint-A-Way**.

* Free mint exclusively open to allow listed wallets who have won a spot through
our Phase 1 Promotional Activations.

* Winning wallets of the Loudest Community, Honoraries game, Nounish builders,
and CryptoJeweler community will be allowed to mint, register, and order their
promotional rings completely free!

Shipping is covered and priced in with our proposal cost. All individuals who participated but did not win will automatically have their wallets added to the allow list for the main launch.

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# PHASE 2 - LAUNCH EDITION MINT ⌐◨-◨


To immediately continue with momentum from Phase 1, the Phase 2 public sale begins as soon as the Mint·A·Way is complete, with product in-hand and ready to ship at launch!

### Stainless Steel
#### 1500 Rings | $59.99 + Shipping


Stainless Steel is perfect for a promotional item. Stainless is a hypoallergenic, high quality, and long lasting metal with durability, and most importantly will never turn your finger green like lower grade alloys. Stainless Noggle Rings will last for generations.

* Stainless Steel editions will have Red Enamel Earpiece,
White and Black Enamel Eyes
* Finger sizes offered for Promotional Rings are fixed sizes 5,7,9, and 11
* "Launch Edition" Emoji Stamp 🚀
* Free worldwide shipping will be offered on orders of $100 or more

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## Premier Gold Editions
* Custom, Made To Order
* DAO will not purchase any gold rings. All gold rings are made to order
* Premier Editions are not part of 50% mint proceed split
### Premier Gold - 14K Gold - $1,500.00


Premier precious metals elevate the Noggle Ring Launch Editions with a choice between 14K Yellow, White, and Rose Gold. This is designed for a modern luxury feel while staying at an approachable price-point.

* Made to order, with a 4-6 week production window
* Offered in 3 different metal colors using 14k Gold
* Black and White Enamel Eyes
* Noggle & Co stamp on the inside of the band
* "Launch Edition" Emoji Stamp 🚀
* 10 enamel colors are offered for Noggle Earpiece
* Finger sizes include size 4-12 (including quarter and half sizes)
* Free Insured shipping included, worldwide

### Premier Gold Diamond### - 18K Gold and Diamond - $2,200.00

The Ultimate Noggle Ring flex. 18k fine gold jewelry and VS Lab Grown Diamonds ensure top quality, color, and sustainability. Offered in White, Yellow, and Rose Gold, with Diamonds, Premier Noggle Rings are heirlooms that will span multiple lifetimes.

* Made to order, with a 4-6 week production window
* Offered in 3 different metal colors using 18k Gold
* 40 VS Quality D-F Color Lab Grown Diamonds
* Black and White Enamel Eyes
* Noggle & Co. stamp on the inside of the band
* "Launch Edition" Emoji Stamp 🚀
* 10 Enamel colors are offered for Noggle Earpiece
* Finger sizes include size 4-12 (including quarter and half sizes)
* Insured shipping included, worldwide

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# REV SPLIT AND ADDITIONAL DETAILS ⌐◨-◨

25% of Gross Revenue from Stainless Launch Edition sale will go to Nouns DAO
25% of Gross Revenue from Stainless Launch Edition sale will go to Nouncil


Well before sellout, a significant amount will be added back to the community. A portion of proceeds will be used for continued ideation on additional Nouns related jewelry offerings without the need for additional funding. How cool is that?!

**Launch Edition Pricing & Quantities**

* Promo: $59.99 + Shipping| 1500 Pieces
* Premier Gold: $1500.00, Shipping Included | Open Edition
* Premier Gold Diamond: $2200.00, Shipping Included | Open Edition

**Launch Edition Mint Window Dynamics and Policies**

* Specific Mint dates and details will emerge and be publicly available
after funding.
* Redemption Window will be open for 12 months from
time of close of Launch Edition Mint.
* Launch Edition Mint will be open 12 months or until sold out
with an additional 12 month redemption window.
* Unminted rings will be transferred into initial Noggle & Co. inventory
to be sold with revenue donation shared at 15%.
* Unclaimed Noggle Ring Launch Editions at the end of redemption window will
lose the ability to claim product

**Total Phase 2 Revenue**

* Total Potential Phase 2 Gross Revenue = $90,000
* 1500 Rings x $59.99 = $89,985.00

* Nouns DAO = $22,496.25
* Nouncil = $22,496.25

...

* Cost of Proposal = $100k
* Adjusted Proposal Cost = $55,007.50

...

* Nouncil did not fund the prop so technically these are proceeds that would
otherwise be for Nouns DAO and are being pre-allocated to Nouncil via the split
mechanisms of this proposal; thereby helping Nouncil create funding channels
without having to rely on additional resources for expansion and evolution.

### Deliverables
**Phase 1 Deliverables:**

* (300) Stainless Steel and Enamel Rings, for promotional activation
* Promotional Influencer and Community Campaigns
* Loudest Community Campaign
* "Honoraries" Campaign
* Partnership Development and Activations
* Launch Site and Presale Registration Buildout
* Minting Dapp Platform - Allows for auto-bridging and debit/credit card
* Full Logistical Audit Going Into Launch Editions
* Production complete and product in hand for launch
* Successful Mint·A·Way

**Phase 2 Deliverables:**

* Launch Edition Mint - (1500) Stainless Steel and Enamel Rings,
for sale ($59.99 + shipping)
* Comprehensive Go-To-Market Campaigns
* Multi platform promotional content showcasing product offering
and promoting NounsDAO as a platform for innovation
* Monthly Proposal Updates
* Funding Tracker Analytics
* 14k Custom Gold Ring Purchase Flow
* 18k Custom Gold Ring Purchase Flow

### Timeline

**April, May, June 2024**

* Formation
* Internal Systems Creation
* Brand Development
* Samples & Packaging
* Social Asset Creation
* Web Asset Creation
* Mint Asset Creation/Testing
* Brand Asset Creation

**July 2024**

* (P1) Honoraries Game
* (P1) Loudest Community Campaign
* (P1) Logistics Audit
* (P1) Promotional Mint·A·Way, 3rd or 4th week of July
* (P1) Beginning of Launch Edition Sale

**July/Aug 2024**

* (P2) Launch Edition Public Sale Minting
* (P2) Mint will remain open for 12 months if necessary and NFTs will remain
redeemable for 12 months following close of mint
* (P2) 1500 Unit Phase 2 Stainless Production, Delivery, Inventory,
Packaging, Shipping
* (P2) Website Update Post Mints
* (P2) Begin Post Mint Marketing
* (P2) Begin additional Noggle & Co. products and campaigns

**Post Mint**

Launch Edition Mint Window Dynamics and Policies

* Unclaimed Noggle Ring Launch Editions at the end of redemption window will not
be able to claim product at any point in the future.
* Redemption Window will be open for 12 months from
time of close of Launch Edition Mint.
* Launch Edition Mint will be open 12 months
with an additional 12 month redemption window.
* Unminted rings will be transferred into initial Noggle & Co. inventory
to be sold

### cc0 FOREVER ⌐◨-◨ 👇


We believe in the power of cc0. Nouns are built on cc0. Sub-daos have been deployed because of cc0. Nouns traits have graced collections, with many more to come over time.

Noggle & Co. will keep The Noggle Ring design cc0 forever. We encourage community members to use our files for use in the Metaverse, on avatars, and 3D printing fun.

All mints promotional and public will receive 3D files with their ring.

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# TECHNOLOGY ⌐◨-◨


We will always work to implement interesting, safe, and effective minting strategies, providing a world-class minting experience through development partnerships and trusted solution integration. The current technology stack and minting flow has been vetted and determined to be the most effective. However, new integrations and minor changes may be added.

**Technology For Mint & Redeem Flow**

- Chain: Base
- Mint and payment:
- [Crossmint](https://www.crossmint.com/) - Cross Chain Minting dApp, Credit/Debit Options
- [Manifold.xyz](http://Manifold.xyz) or any other ERC721 standard contracts from [Open Zeppelin](https://openzeppelin.com/) or [Zora NFT Drop Contracts](https://github.com/ourzora/zora-721-contracts) - Mint and Burn to redeem mechanisms.
- [0xsplits](https://splits.org/) - Automatic Revenue Split, pre-Multi-Sig
- [Shopify](https://www.shopify.com/) - Checkout and ship details are based on previously burned NFTs. We will use Novel or a custom plugin(if needed) with Notion to store data.
- [Vercel](https://vercel.com/) - dApp infrastructure host
- Javascript (Typescript), [Next.js](https://nextjs.org/), [React](https://react.dev/) - source code, framework, and libraries
- Metrics and maintenance tools - [Google Analytics](https://developers.google.com/analytics?hl=pt-br) and store logs like [New Relic](https://newrelic.com/)/[Data Dog](https://www.datadoghq.com/)
- [Dework](https://dework.xyz/) - team and project management
- [Git and Github](https://github.com/) - project versioning and repository

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# PARTNERSHIPS ⌐◨-◨
### **Web Development - arod.studio**

At [arod.studio](http://arod.studio/), we focus on delivering high-quality, seamless applications tailored to empower and engage the end user.

We offer the knowledge and experience to make your ideas a reality, from custom software and consulting services to web and mobile development.

At **arod.studio**, we have a track record of successful projects and a special relationship with our customers. We are very close to Fingerprints DAO being the leading resource for web3 development of their artist and in-house projects.

We delivered successful projects with smooth experiences (from the users’ point of view). They are:

- [Maschine](https://maschine.fingerprintsdao.xyz/) - By **[Mercedes-Benz NXT](https://nxt.mercedes-benz.com/maschine), Harm van del Dorpel, and Fingerpri**nts DAO — Dutch auction contract, design, and website development. Buyers praised the project, describing it as a smooth experience; even though the sales happened in the last 5 minutes, all sales worked well. Special features delivered: country restriction, buy limit per wallet, block mint directly on etherscan or using bots, dutch auction with rebate, mint new nfts using future rebate.
- [Voxelglyph](https://migration.fingerprintsdao.xyz/) - **Larva Labs and Fingerprints DAO** — Smart contract (erc721, dutch auction for #1 and custom migration contract), design and website development. The project was built to migrate membership tokens from ERC20 $Prints to Voxelglyph NFTs. Larva Labs built a particular 3D model from Autoglyph #134, the origin of Fingerprints’ logo, to be used as the NFT.
- [Mercedes-Benz NXT Icons](https://nxt.mercedes-benz.com/mercedes-benz-nxt-icons) — As a consultant, we guided the Mercedes Benz NXT development team in all web3 implementations and tests to guarantee the web3 part was ready for their customers and followed all required specs.
- [NounBA](https://nounba.wtf/) - frontend and GraphQL — NounBA was the first Nouns fork with two auctions simultaneously. Built for basketball fans, the idea was to bring the competition from the west and east regions, making the auction process fun and exciting. This project was essential to understand better the Nouns tech ecosystem.
- **Other:** [Line by Figure31,](https://line.fingerprintsdao.xyz/) [Panopticon](https://panopticon.teto.io/), [Fingerprints website](https://fingerprintsdao.xyz/), [Traces](https://traces.fingerprintsdao.xyz/) and more.

### **Brand Development - Raphael Galassi**

* To develop the Noogle & Co brand, we will employ a collaborative design process focused on creating a solid medium to long-term strategy for the project.
* We will align the brand's vision with market positioning through an initial briefing process and benchmark research of industry players. We will establish the key values that the brand should communicate.
* Next, we will create a mood board and conduct initial concept studies to explore a visual direction for the brand identity.
* We will create a distinctive brand with high-quality assets.
* With an agreed-upon visual direction, we will refine the logo design, color palette, and typography, documenting the basic design elements that comprise the Noogle & Co communication.
* Lastly, we will extend these elements to other items to complement the brand's visual universe, such as photographic direction, icons, graphic elements, illustrations, or other graphics in line with the project's definitions.
* The result will be a high-quality brand with key guidelines documented in a brand book and professional design assets, positioning Noogle & Co as a prestigious brand in both the jewelry industry and the web3 space.

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# FUTURE VISION ⌐◨-◨


Noggle & Co. will maintain an on-going web and social presence, offering The Noggle Ring for years to come. CryptoJeweler will continue to develop Nounish concepts to launch along side of Noggle & Co. without the need for additional capital.

We believe this product has the potential to become a viral offering throughout and beyond Web3. We see The Noggle Ring as the first product in a larger product offering that promotes and supports the Nouns DAO vision and cc0 brand.

We are excited to explore variations of The Noogle Ring. Limited editions and collaborations are possible as well. Additional nounish jewelry designs will include full lines for both women and men, bridal, gift, corporate, meme and collaborative lines. New pieces will be sold via similar mint/redeem dynamics.

### A Sustainable Nounish Future

Noggle & Co. will be fully set up to operate as an online nounish jewelry boutique. In the future, after the successful mint out of The Noggle Ring Launch Editions, all rings will continue to be offered with the same mintable and redeemable dynamics.

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# TEAM ⌐◨-◨


**Michael Ray - [@CryptoJeweler](https://twitter.com/cryptojeweler)**
CEO, Lead Designer
* [linktr.ee/cryptojeweler](https://)
* Michael has designed for large scale fine jewelry manufacturers, celebrities, and fashion houses across the globe. He has collaborated and delivered products with some of the biggest names in Web3 since entering the space as the CryptoJeweler in 2021, minting out the first ever generative NFT jewelry collection. After meeting Nouns at events for over two years, he is excited to bring something exciting and accessible to Nouns, and their entire community. Michael looks forward to continuing his Nounish journey, developing beautiful, timeless jewelry and lifestyle pieces designed to promote, celebrate and fundraise for Nouns DAO.

...
**Arod - [@thearodeth](https://x.com/thearodeth)**
Founder [@arod_studio](https://x.com/arod_studio) | Web3 Project and Team Manager
* Arod is an experienced [tech manager and web engineer](https://www.linkedin.com/in/osabiao/) from Brazil, having been in the web engineering industry for +15 years. He has worked in various roles at publicity agencies, fintech companies, and product-oriented firms. Arod founded [arod.studio](https://arod.studio/), two years ago and shifted my focus to full-time web3 development. As the owner, he does more than just development and QA. He also manages people and leads projects. Right now, he specializes in NFT projects and is actively working with [Fingerprints DAO](https://fingerprintsdao.xyz/).
* Arod co-founded [NounBA](https://nounba.wtf/) and are very close of NounsBR community. Also, contributed to [settle-or-die](https://chromewebstore.google.com/detail/settle-or-die/ciabjlofbbflnnjocnbgidbhfnddijpm) chrome extension for Gnars.wtf auctions.
* Arod's primary responsibility is to create a user-friendly technology platform that will support Noggle & Co. products. To achieve this, he will connect different areas of the technology and ensure they work seamlessly together.

...
**Raphael Galassi**
Designer Partner

* Raphael Galassi, also known as Raphs, is a multidisciplinary designer who leverages design not only for aesthetics but as a strategic visual tool. Proficient in orchestrating design initiatives from conception to final delivery, he specializes in various facets of the discipline, including digital product design, UI/UX, design strategy, user research, branding, graphic design, and illustration. With a portfolio spanning across diverse industries, Raphael has contributed to notable web3 projects in collaboration with Fingerprints DAO and arod.studio. Additionally, he serves as the founder of Kanna, a DAO dedicated to fostering positive ESG impact.

[Portfolio](https://raphaelgalassi.myportfolio.com)

...
**CHEFFO** [@cheffo_nft](https://www.twitter.com/cheffo_nft)
Proposal Architect & Coordinator, Design Contributor
Founder [foodnouns.wtf](https:/www.foodnouns.wtf/) , Producer [otg.wtf](https:/www.otg.wtf/)

* CHEFFO is a nounish sub-dao founder, creating FOODNOUNS DAO in August 2022. FOODNOUNS has contributed to the Nouns DAO treasury via a 25% payment split at mint, a first in Nouns, and still in place today. CHEFFO is also a contributing producer and filmmaker with OTG.WTF, traveling, proliferating and advocating nounish culture. CHEFFO appreciates jewelry and has wanted to create a Noggle Ring that can be shared with many. He is excited to finally be able to do so with this proposal and CryptoJeweler. CHEFFO has contributed network and prop writing experience to this endeavor, guiding the proposal creation process, including DAO/Nouncil revenue contribution. In the future, CHEFFO will act as a member of the operational team.

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# MULTI-SIG ⌐◨-◨

A multi-sig will be utilized to hold and release fund requirements described herein. Wallet will require 2/3 signatures to transact.

**The Noggle Ring Project Multi-Sig Wallet Address:** - 0x8125730A1ACC40efD66b94e0dD0687a31780B136

**Wallet Signatures:**

* Michael Ray - 0x1c29Fed7470938f31d21eaCcB89Ecea1D779684F
* nogglecompany.eth - 0xa211237e165D08EeE24D4B81e79A6611D6bBC65F
* thearod.eth - 0x13d735A4D5E966b8F7B19Fc2f476BfC25c0fc7Dc

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# MINT REVENUE SPLIT ⌐◨-◨

The Noggle Ring Community Revenue Donations will be facilitated via smart contract. Proceeds will trustlessly be sent to each party via a payment splitter on the initial minting contract. All proceeds will be automatically sent in cryptocurrency.

After Launch Edition mints, no additional revenue will be shared with Nouns. This is a one time promotional campaign. 0% of any newly formed entity will be owned by Nouns DAO. 0% of on-going revenue will be shared with Nouns DAO.

(25%) Nouns DAO Treasury - 0xb1a32FC9F9D8b2cf86C068Cae13108809547ef71
(25%) Nouncil Multi-Sig - nouncil.eth // 0xcC2688350d29623E2A0844Cc8885F9050F0f6Ed5
(50%) Noggle & Co. Multi-Sig - 0x8125730A1ACC40efD66b94e0dD0687a31780B136

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# TRANSACTIONS ⌐◨-◨

* 100K USDC
* One time proposal executed transaction to project multi-sig
* Multi-sig team will manage builder and production funding, based on listed amounts
* Sales donations distributed automatically