# The Noggle Ring | Noggle & Co. | Mint·A·Way


*Promotional Stainless Noggle Ring

---

**lil tldr ⌐◨-◨**

* The Proposal takes a few minutes to read. We appreciate everyone's time.

Noggles
Rings
Fun
Promotional Mint·A·Way (500 units)
Launch Edition Sale (2000 units)
$150k (Cost)
$30k (DAO Recuperation)
15% (On-Going Revenue Donation)

## Launch Edition Rings are $59.99 + Shipping
* free during Mint·A·Way

---
# ⌐◨-◨

Noggles are the iconic brand mark of Nouns DAO and one of the most recognizable symbols of Web3. The Noggle Ring aspires to forge Noggles into a timeless classic.

Noggle & Co. and The Noggle Ring introduce Noggles and their inventive spirit to enthusiasts worldwide, offering a delightful and engaging experience for the entire Nouns DAO ecosystem while ensuring accessibility for everyone.

This proposal is both a **Promotional Product Proposal** and a **Nounish New Entity Proposal**. The goal is to initially offer The Noggle Ring as a promotional proliferation tool for Nouns DAO and to create an on-going revenue generator in the form of Noggle & Co., via 15% Gross Revenue splits forever. Splits will always be at mint, trustlessly via payment split smart contracts; thereby creating a fluid, legal and manageable revenue donation flow for each group.

Noggle & Co. will continue to offer The Noggle Ring and many other wonderful nounish jewelry products for years to come, creating an uncapped potential revenue stream for Nouns DAO.

The Noggle Ring and Noggle & Co. are specifically designed as on-going revenue generators for Nouns DAO, with this proposal alone potentially generating **$30,000** in funds for Nouns and recuperating **20%** of total funding with our initial launch. Noggle & Co. will donate **15%** Gross to the Nouns DAO Ecosystem on-going, forever.

* Nouns DAO will own 0% of Noggle & Co. This is not a legal partnership,
but rather a thank you and an on-going donation for the capital necessary
to form the entity.

---

# INDEX ⌐◨-◨

* lil tldr
* ⌐◨-◨
* ⌐◨-◨ Index
* ⌐◨-◨ TLDR
* ⌐◨-◨ Funding TLDR **(150K USDC)**
* ⌐◨-◨ DAO Recuperation TLDR **($30k)**
* ⌐◨-◨ Concept & Design
* ⌐◨-◨ Promotional By Design
* ⌐◨-◨ Phase 1 - Community First
* ⌐◨-◨ Prop House "Go For Gold"
* ⌐◨-◨ "Loudest Community Campaign"
* ⌐◨-◨ Influencer Allocation Game - "Honoraries"
* ⌐◨-◨ Mint·A·Way
* ⌐◨-◨ Phase 2 - Time To Shine
* ⌐◨-◨ Launch Editions
* ⌐◨-◨ Launch Edition Public Sale
* ⌐◨-◨ Community Aligned
* ⌐◨-◨ Iterations
* ⌐◨-◨ cc0 Forever
* ⌐◨-◨ Traditions & Generations
* ⌐◨-◨ Noggle & Co. | Technology
* ⌐◨-◨ Noggle & Co. | Partnerships
* ⌐◨-◨ Noggle & Co. | Future Vision
* ⌐◨-◨ Team
* ⌐◨-◨ Multi-Sig
* ⌐◨-◨ Revenue Split
* ⌐◨-◨ Transactions

---

*14k Noggle Ring, made to order, not part of free promotional

# TLDR

* 150K USDC Funding
* Introduction of The Noggle Ring
* Formation of Noggle & Co.
* Designed by CryptoJeweler and CHEFFO, Inspired by Nouns
* Proposal will be completed in 2 Phases
* Phase 1 will be offered in stainless steel, for promotional
* Phase 2 will be offered in stainless and gold, for sale
* **$30k** Potential Net-Recuperation for Nouns DAO Ecosystem
* **$15k** Nouns DAO
* **$15k** Nouncil
* The Noggle & Co. will remain open indefinitely for on-going public sales through traditional jewelry product offerings on the website after Launch Editions are minted.
* **7.5%** of Noggle & Co. on-going gross sales revenue will be donated to Nouns DAO, FOREVER!
* **7.5%** of Noggle & Co. on-going gross sales revenue will be donated to Nouncil, FOREVER!

---

# FUNDING TLDR
**Total - $150K USDC**

**Adjusted Total - $120k USDC**

* Cost of Proposal (150K) - 25% Revenue Donation Launch Edition Sales (30K)
...

**Funding:**

* $70k - 2000 "Launch Series" Unit Production (Design, Product, Packaging)
* $18k - 600 Stainless Promotional Units (Design, Product, Packaging)
* $15k - Noggle & Co. Promotional Campaign Management
* $15k - Website, Smart Contract, Dapp Development
* $10k - Entity Fixed Cost
* $10k - Noggle & Co. Inventory Management ($5 per piece)
* $10k - Creative Marketing Development & Management
* $2k - Brand Partnership

**Total: $150K USDC**

---

# DAO RECUPERATION TLDR ⌐◨-◨
**25% - Gross Revenue on all Launch Edition sales**
**$30k - Net Recuperation Nouns Ecosystem**
**$120k - Adjusted Total Cost of Proposal (Phase 1 + 2)**

* [Cost of Prop (150k) - Phase 2 Potential Nouns Revenue ($30k)]

**(50/50 Nouns DAO Recuperation Split)**
Specifically generated from Launch Editions

$15k Nouns DAO Treasury
$15k Nouncil.eth (other Nouncil wallets will supported when formed)

**25% Gross Revenue Donation from Launch Edition Mint
15% On-Going In Perpetuity (see split below)**

* 7.5% - Noggle & Co. on-going revenue share to Nouns DAO
(Uncapped potential revenue for Nouns DAO overtime)
* 7.5% - Noggle & Co. on-going revenue share to Nouncil
(Uncapped potential revenue for Nouncil overtime)

---
*EXAMPLE ONLY. Box design will evolve based on Brand discovery.

# CONCEPT & DESIGN ⌐◨-◨

During Art Basel 2023 in Miami Beach, CryptoJeweler and OTG.WTF were part of a group of sponsors for Rug Radio RHaus, a multi-day IRL networking event featuring projects and founders from across the Web3 ecosystem. OTG distributed hundreds of Noggles and brought some serious nounish energy to what was the big last event of crypto 2023. Michael and CHEFFO shared stories, DAOisms and creative inspiration. Soon after, The Noggle Ring was officially born.

Michael Ray A.K.A CryptoJeweler, has designed The Noggle Ring to be minimal, unisex, and timeless. Notice the way that the Noggles are seamlessly designed into the structure of the ring, incorporating the iconic wide eyes. Raised frames create structure and dimension. The bold and efficient design allows for custom options on gold orders like diamonds, gemstones and custom enamels. During initial iterations, CHEFFO contributed the one sided ear piece with custom enamel to complete the design. Something magically human and nounish has been created in this timeless design. We are proud to offer The Noggle Ring as the initial offering of Noggle & Co.

With style, affordability and accessibility at the forefront of these designs, we will capture a large audience in and out of Web3. These rings will look great on any finger and once on, you may never want to take it off!

**Important items to note:**

* The Noggle Ring design is ccO as of the publish date of this proposal, forever!

* Package includes:

* Ring
* Branded Experiencial Box/Display
* Augmented Reality Customer Interaction Card (in box drawer as surprise)
* QR Code to Nouns DAO
* QR Code to Nouncil
* QR Code to Noggle & Co.

* Final Box design will be created post Brand discovery
* Ring design is created using jewelry manufacturing specific CAD software
* Ring has evolved through multiple iterations
* Design is engineered for wearability and structural longevity
* Ring Design decisions have been costed out and factored into unit price
* Ring Design will not have any core changes moving forward

Visual branding will evolve based on the expert partnerships being developed and coordinated in this phased proposal. Congruent, modern branding will be a major part of the experience.

---

# PROMOTIONAL BY DESIGN ⌐◨-◨

Promote and Proliferate. Build and grow. Help others build. Promote and Proliferate. Build and grow. Help others build. ⌐♥-♥

Creating a scenario where Noggle & Co. can hit the ground running through a successful promotional launch is the goal. Focusing on promotional activation in the beginning will increase the excitement for Noggle & Co. as well as put assets in hundreds of wallets. Capturing emails, followers and other customer interactions will lead to sustained customer loyalty and brand growth.

We are excited to support and highlight Nouns and Nouncil and all the talented builders contributing daily to this nounish world by bringing millions of impressions to Nouns.

Noggle & Co. has already been approached by Nounish builders and content creators to partner on proliferation and The Noggle Ring activations, including promotion during streams and events.

* Potential Nounish Partners could include, but certainly are not limited to:
* [Nouns Esports](https://nouns.gg/)
* [Nouncil](https://https://nouncil.wtf/)
* [Nounish ](https://www.nounish.world/)
* [Stoopid Buddy Stoodios](https://www.leagueofbuddies.com/)
* [Nouns Breakers](https://twitter.com/nounsbreakers)
* [The Nouns Square](https://tns.wtf/)
* [Purple DAO](https://purple.construction/)
* [Rusutsu Ski Resort](https://rusutsu.com/en/)
* [Lil Nouns DAO](https://lilnouns.wtf/)
* [Gnars DAO](https://gnars.wtf/)
* [Foodnouns DAO](https://foodnouns.wtf)
* [Nouns Amigos](https://twitter.com/NounsDAOAmigos)
* [NounsBR](https://nounsbr.wtf/)
* [MuchoLove](https://twitter.com/mucholovedr)
* [Nouns Deli](https://twitter.com/NounsDeli)
* [Nouns Coffee Shop](https://twitter.com/drewcoffman)
* [Nouns Faire](https://twitter.com/NounsFair)
* ArtistProgram.org

---

# PHASE 1 - COMMUNITY FIRST ⌐◨-◨
## Phase 1 Deliverables:

Promotional Mint·A·Way

* (100) Stainless Steel and Enamel Noggle Rings for Influencer Outreach Game
* (500) Stainless Steel and Enamel Promotional Noggle Rings will be
manufactured and made available for FREE

* Industry Wide Marketing Outreach
* Creative, Multi-Platform Activations

* "GO FOR GOLD" Video Contest
* "Loudest Community" Campaign
* "Honoraires" Game

* Allow List Minted
* Phase 2 Internal Logistics Audit Prior To Mint·A·Way
* Fully Enabled Phase 2 Systems, Tested, Verified, Publicly Shared Audit
* Successful Mint·A·Way, Full Mint Out

Samples

* (3) 14K Gold Rings will be produced in this round
* (1) 14K Gold, Diamond and Enamel Ring will be produced in this round
* Sample Rings used for Studio & IRL Photography and Video
with female and male models
* Samples will demonstrate each gold (3) metal color
* Samples will demonstrate yellow gold and diamonds
* These rings are part of the team compensation

Noggle & Co.

* Formation of Noggle & Co.
* Brand Book, Brand Development Partnership Assets
* Website including Dapp, Inventory, Contracts, Testing
* Website Customer Capture Mechanisms
* Website fully available at Promotional Mint·A·Way
* Promotional Media Content and Customer Capture Mechanisms
* Completed Go-To-Market Phase 1 (Inluencer, Social, SEO, Community)
* Full Logistical Audit going Into "Launch Editions"
* Successful Promotional Mint·A·Way, Full Mint Out

...
## Phase 1 Timeline:
April-May 2024

* Landing & Informational Website - including Customer Capture Mechanisms,
Nouns Information and Upcoming Mint/Marketing Campaign Details
* Final CAD Models and Packaging - Completed and submitted for production
immediately following approval.
* 14K gold pieces to be produced and received for photography/video
content by early May.
* Brand Development Partnership - Brand Book & Asset Creation
* Social Media - Creation of Noggle & Co. specific social media channels
* Additional Digital Ring Content - Renders, AR, Animations, and other
forms of digital content released and promoted during this time to engage
the community in fun and interactive ways

May-June 2024

* Samples received
* Studio & Editorial Photography & Video Ad Campaign Shoots - Los Angeles
* Asset Creation:

* All Marketing Assets will be cc0
* Assets will be minted as NFTs and made available on [cc0-lib.wtf]
and other platforms, fully cc0

* Styled Photography Assets
* Styled Render Based Digital Assets
* SEO Focused Corresponding Blog Posts and Evergreen Pages
* Behind The Scenes Prop Videos
* 2 (3 minute BTS video, 4k Cinematic)
* Short Form Vertical Video Clips
* 50 (4k, Cinematic, 15-30 seconds)
* "How To Mint·A·Way" Educational Video
* Studio Personality Explainer, Screen Capture, Graphic Titles (1 Minute)

July 2024

* Full Internal Logistical Audit Going Into "Launch Editions"
* GO FOR GOLD
* Loudest Community Campaign
* Honoraries Game
* Promotional Mint·A·Way, 3rd or 4th week of July
* Immediate beginning of Launch Edition Sale

---

# PROP HOUSE "GO FOR GOLD" ⌐◨-◨

Noggle & Co. will create a Prop House Round during Phase 1 Marketing Campaigns to activate community created content.

* (1) 14 Gold Noggle Ring will be rewarded as the prize.
* Prize value = $1500.00

* Contestants will be required to produce a 1 minute video promoting
the upcoming Mint·A·Way and "Launch Editions"
* Social Sharing Required For Entries
* Vertical and Landscape Videos Accepted
* Winner will be voted by Gardeners or Nouns, tbd
* Prize will be made to order and delivered 6 weeks from winning date

---


# "Loudest Community Campaign" ⌐◨-◨

During the run up to the Phase 1 Promotional Mint·A·Way there will be large marketing efforts organized around activating a public, loud social presence about the 500 ring Mint·A·Way and Launch Edition Sale. Third party software will be used to determine who is the loudest community engaging with The Noggle Ring and Nouns. Website registration and social data captured will be turned into allow list spots for Window 4 of Pre-Mint·A·Way.

Mint·A·Way registrations will be funneled through the Noggle & Co. launch site and combined with registrations for the public mint, including notification requests, email sign up, or other forms of communications from which to promote Phase 2 directly, creating massive demand and audience leading up to Phase 2.

The goal is to create waves of excitement and algorithm growth that will lead to a very quick mint out of the free promotional items. After a strong mint out, nounish enthusiasts will be encouraged to participate in the immediately available 2000 Launch Edition ring purchases at $59.99 + shipping.

A successful Mint·A·Way will create fomo excitement leading into "Launch Edition (2000) Mint". These marketing efforts will also begin the process of creating lifelong brand loyal customers for Noggle & Co and Nouns DAO.

---

# Influencer Allocation Game - "Honoraries" ⌐◨-◨

100 Noggle rings reserved for high level influencers, NFT artists, project founders, and major collectors. These leaders will be chosen based on various engagement and achievement metrics. The Noggle Ring deserves to be worn by community giants.

Honoraries will be played for 2 weeks prior to Mint·A·Way, and will complete 48 hours before Mint·A·Way opens.

**Influencer Allow List Game "Honoraries"**

* 100 People
* 50 Honorary Influencers
* 50 Engagement Decided Honoraries

When influencer claims NFT on website, they will be programmatically required to share claim on social media platform of choice to fully unlock claim. The goal is to create influencer fomo because this is the nounish "on-chain" list of all lists.

This game is designed after the very trendy gamified mint and project, [Natives.wtf](https://natives.wtf//)

It is our goal to create a list of influence that will make Nouns proud and in front of millions of followers.

---


# Mint·A·Way ⌐◨-◨
mint·a·wāy
/'mintəˌwāy/

Informal
noun
1.a thing that is given free via a minting process,
- often for promotional purposes.
2.a thing that makes an inadvertent revelation.
- "That drop was a serious Mint·A·Way!"

...

* This may be the first use of the word Mint·A·Way in a web3 context, and now part
of the nounish lexicon, forever ⌐◨-◨

The Noggle Ring proposal has been through various iterations. The proposing team believes that a forward focus in Phase 1 on promotion will benefit the revenue based Phase 2, and beyond. Nouns have emerged into many sub communities, in real life and online. Additionally, nounish traits, especially the noggles, can be found in various important NFT collections, including Pudgy Penguins, Cryptoads, Yoots, Moonbirds and others. The Noggle Ring is an opportunity to celebrate Nouns and Nounish Community; as well as millions of cryptocurrency and NFT enthusiasts. The Noggle Ring Mint·A·Way will set a new standard in Web3 promotional marketing.

The Noggle Ring Mint·A·Way

Dynamics:

* 500 Promotional Rings
* 100% Free + Free International Shipping
* Mint·A·Way Window Length TBD
* Allow List Community Pre-Mint·A·Way
* Public Mint·A·Way after Community Pre-Mint·A·Way
* Launch Edition Sale Begins Immediately After Close
* One Mint Per Wallet

* Noggle Ring NFTs that are not fully redeemed via check out platform will
no longer be available for physical product redemption after 12 months from time
of Mint·A·Way close.

Pre-Mint·A·Way Allow List Claim Windows

Window 1 - 150 Rings

* Window 1 - (25) Nouncil Members
* Window 1 - (50) CryptoJeweler holder Token Ids
* (30,000 Holder Wallets across multiple NFT communities)
* Window 1 - (75) NounsDAO Token Ids

......

Windows 2,3,4,5 - 350 Rings

* Window 2 - (75) Direct Nounish Ecosystem Token Ids
* Window 3 - (75) Communities with Nouns Traits Token Ids
* Window 4 - (50) "Loudest Community" Campaign Winner Token Ids
* Window 5 - (150) Public
...

* Product Redemption - Rings will be delivered to customers 6-8 weeks after mint

---

*packaging subject to change

# PHASE 2 - TIME TO SHINE ⌐◨-◨

To immediately continue with momentum from Phase 1, Phase 2 begins as soon as the Mint·A·Way Promotional is complete. The "Launch Edition" sale will begin immediately following close of the Mint·A·Way.

**Phase 2 Deliverables:**

* (2000) Stainless Steel and Enamel Rings, for sale ($59.99 + shipping)
* Noggle Ring NFTs that are not fully redeemed via check out platform will
no longer be available for physical product redemption after 12 months from time
of Mint·A·Way close.
* Any inventory as a result of non-redemption will be turned into
Noggle & Co. inventory to be sold
* Minting Dapp Platform - Allows for auto-bridging and debit/credit card
* Comprehensive Go-To-Market Campaigns
* Multi platform promotional content showcasing product offering
and promoting NounsDAO as a platform for innovation
* Bi-Monthly Proposal Updates
* Funding Tracker Analytics
* 14k Custom Gold Ring Purchase Flow
* 18k Custom Gold Ring Purchase Flow

**Phase 2 - Go-To-Market-Strategy:**

* Social Media Account Growth Hacking
* Twitter Spaces hosted by Noggle & Co.
* "Generational Noun" Farcaster Campaign
* Noggle & Co. Tik Tok Campaign
* Tik Tok Affiliate Outreach
* Photo/Video/Render Fashion Campaigns, Multi Platform
* Nounish Community Builder Outreach Program

**Phase 1>2 Timeline:**

July 2024

* (P1) Full Logistical Audit Going Into "Launch Editions"
* (P1) Honoraries Game
* (P1) Loudest Community Campaign
* (P1) Promotional Mint·A·Way, 3rd or 4th week of July
* (P1) Immediate beginning of Launch Edition Sale

Aug 2024

* (P2) Additional Launch Edition minting if necessary
* (P2) Mint will remain open for 12 months if necessary and NFTs will remain
redeemable for 12 months following close of mint
* (P2) 2000 Unit Phase 2 Stainless Production, Delivery, Inventory,
Package, Ship
* (P2) Website Update Post Mints
* (P2) Begin Post Mint Marketing
* (P2) Turn on additional Noggle & Co. products

Post Mints

Launch Edition Mint Window Dynamics and Policies

* Unclaimed Noggle Ring Launch Editions at the end of redemption window will not
be able to claim product at any point in the future.
* Redemption Window will be open for 12 months from
time of close of Launch Edition Mint.
* Launch Edition Mint will be open 12 months
with an additional 12 month redemption window.
* Unminted rings will be transferred into initial Noggle & Co. inventory
to be sold and revenue donation shared at 15%.

On Going, Forever

* 15% Gross Revenue Donation, Forever
* 7.5% Nouns
* 7.5% Nouncil

---

# LAUNCH EDITIONS ⌐◨-◨

Immediately following the Phase 1 Promotional Mint·A·Way, a limited Launch Edition will begin for sale to the general public. The Launch Edition sale will utilize a cross-chain, debit card supported, NFT based minting web solution custom branded to The Noggle Ring and Noggle & Co.

It is our goal to create fomo. As the Mint·A·Way is claimed very quickly, excitement for the product will carry into for sale Launch Editions.

## Launch Editions Breakdown
**Stainless Steel - $59.99 + Shipping**

Stainless Steel is perfect for a promotional item. Stainless is a hypoallergenic, high quality, and long lasting metal with durability, and most importantly will never turn your finger green like lower grade alloys. Stainless Noggle rings will last for generations.

* Stainless Steel editions will have red enamel earpiece,
white and black enamel eyes
* Finger sizes offered for Promotional rings are fixed sizes 5,7,9, and 11
* "Launch Edition" Emoji Stamp 🚀
* Free worldwide shipping will be offered on orders of $100 or more

Phase 1 - 500 Rings Promotional / 100 Influencer Game
Phase 2 - 2000 "Launch Edition" Rings For Sale (25% Gross Nouns/Nouncil)
Ongoing - For Sale $59.99 + Shipping, Forever (15% Gross Nouns/Nouncil)

## Premier Editions
* All Gold Rings are made to order
* Premier Editions - Not initially sold as an NFT
* Not Revenue Shared with Nouns during this launch, because not an NFT
* Future custom pieces will be smart contract, donation shared
* This is a customization and tech management decision
that will be achieved post proposal

**Premier Gold Diamond - 18K Gold and Diamond - $2,200.00**

The Ultimate Noggle Ring flex. 18k fine gold jewelry and VS Lab grown diamonds ensure top quality, color, and sustainability. Offered in White, Yellow, and Rose Gold, with diamonds, Premier Noggle Rings are heirlooms that will span multiple lifetimes.

* Each piece will be made to order, with a 4-6 week production window
* Premier Gold Diamond editions will be offered in 3 different metal colors using 18k Gold
* White, Yellow, Rose
* 40 VS quality D-F color Lab Grown Diamonds, set as frames on top
* Including black and white enamel eyes
* Noggle & Co. stamp on the inside of the band
* "Launch Edition" Emoji Stamp 🚀
* After completion of Launch Edition Mint, special emoji stamp will be removed for on-going sales, thereby forever distinguishing the important nature of the rings
* 10 enamel colors are offered across all metal colors, corresponding to the iconic Noggle Trait Colors
* Finger sizes include size 4-12 (including quarter and half sizes) - cast individually at finger size according to each order
* Augmented Reality (AR) Customer Interaction Card included in box
* Insured shipping included, worldwide

**Premier Gold - 14K Gold - $1,500.00**

Premier precious metals elevate the Noggle Ring Launch Editions with a choice between 14K Yellow, White, and Rose Gold. This is designed for a modern luxury feel while staying at an approachable price-point.

* Each piece will be made to order, with a 4-6 week production window
* Gold editions will be offered in 3 different metal colors using 14k Gold
* White, Yellow, Rose
* Including black and white enamel eyes
* Noggle & Co stamp on the inside of the band
* "Launch Edition" Emoji Stamp 🚀
* After completion of Launch Edition Mint, special emoji stamp will be removed for on-going sales, thereby forever distinguishing the important nature of the rings
* 10 enamel colors are offered across all metal colors, corresponding to the iconic Noggle Trait Colors
* Finger sizes include size 4-12 (including quarter and half sizes) - cast individually at finger size according to each order
* Augmented Reality (AR) Customer Interaction Card included in box
* Insured shipping included, worldwide

---


# LAUNCH EDITION PUBLIC SALE ⌐◨-◨

12.5% of Gross Revenue from this sale will go to Nouns DAO
12.5% of Gross Revenue will go to Nouncil

Well before sellout, a significant amount will be added back to the community. The remaining 75% will be used to continue promoting the product and sale, ongoing operational, storage, and paying for continued ideation on additional Nouns related jewelry offerings without the need for additional funding.

**Launch Edition Pricing & Quantities:**

* Promo: $59.99 + Shipping| 2000 Pieces
* Premier Gold: $1500.00, Shipping Included | Open Edition
* Premier Gold Diamond: $2200.00, Shipping Included | Open Edition

**Launch Edition Mint Window Dynamics and Policies**

* Specific Mint dates and details will emerge and be publically available
after funding.
* Unclaimed Noggle Ring Launch Editions at the end of redemption window will not
be able to claim product at any point in the future.
* Redemption Window will be open for 12 months from
time of close of Launch Edition Mint.
* Launch Editon Mint will be open 12 months
with an additional 12 month redemption window.
* Unminted rings will be transferred into initial Noggle & Co. inventory
to be sold and revenue donation shared at 15%.

**Total Phase 2 DAO Revenue Donations:**

Total Potential Promotional Gross Revenue = $120,000.00

* 2000 Rings x $59.99 = $119,980.00

* Automatic Contract Split Fee (.0007%) = $83.97

* Adjusted Gross Revenue = $119,896.03

* Rounded to $119,900.00 for Proposal Math

* Nouns DAO = $14,987.50
* Nouncil = $14,987.50

Gross Nouns DAO & Nouncil Recuperation = $29,975.00
(shown as 30k in prop for ease of reading)

* Cost of Proposal = $150,000.00
* Adjusted Proposal Cost = $120,000.00

**Nouns DAO & Nouncil Net Recuperation Split = $29,975.00 (30k)**

**Nouns DAO = $14,987.50** (15k)(shown as 15k in prop for ease of reading)
**Nouncil = $14,987.50** (15k)(shown as 15k in prop for ease of reading)

* Nouncil did not fund the prop so technically this is profit that would
otherwise be for Nouns DAO and is being pre-allocated to Nouncil via the
revenue generation mechanisms of this proposal; thereby helping Nouncil
find funding sources without having to rely on additional resources
for expansion and evolution.

* Part of the discussion in Nouncil includes the creation of a minority vote
wallet. Until that time, The Noggle Ring will fund Nouncil.eth
with adjustments possible in the future.

---


# COMMUNITY ALIGNED ⌐◨-◨

Nouns DAO represents the best of Web3, acting as a magnet for talent and creative spirit. Governance, ideation and experimentation drive the community towards the future. The mycology of our ecosystem is ever growing, expanding in an organic and fractal nature. The powerful spirit of community and growth is all shared, encapsulated and displayed in the iconic Noggles.

Nouns DAO Auction/Treasury Mechanisms and The Nouncil's Merit Based Builder Community are truly the heart and soul of Nouns. For these reasons, Noggle & Co. and The Noggle Ring will donate revenues to Nouns DAO Treasury and Nouncil.

**Nouns DAO - 7.5% Gross Revenue
Nouncil - 7.5% Gross Revenue**

Now and in the future, Nouncil funding can be community created and distributed. The Noggle Ring looks to support the Nouncil and the hard work that builders are contributing on a daily basis. The Noggle Ring and Noggle & Co. will continue to support all parts of the Nouncil as new dynamics, wallets and voting blocks emerge.

The Noggle Ring is a community driven initiative. Created by the Nouns community for the Nouns community. The Nouns Community and The Noggle Ring are ever growing. One supporting the other.

A balanced and sustainable alignment will provide years of style and donation for the entire Nouns ecosystem.

---


# ITERATIONS ⌐◨-◨

The proposing team has gone through multiple iterations of design and proposal development. Internal communications and public Nouncil presentations have provided valuable feedback. The proposing team is working hard to create a balanced, exciting and sustainable option for Nouns DAO.


---


# cc0 FOREVER ⌐◨-◨

We believe in the power of cc0. Nouns are built on cc0. Sub-daos have been deployed because of cc0. Nouns traits have graced collections, with many more to come over time.

Noggle & Co. will keep The Noggle Ring design cc0 forever. We encourage community members to 3D print rings for their own promotional needs. CHEFFO wants one in chocolate.

Please enjoy the ccO designs we are making available here, now, during the proposal process. These designs are available to use forever, regardless of the outcome of this proposal. 🤝

**cc0 designs linked below** 📎

[Google Drive Link](https://drive.google.com/open?id=1cC3SvvRgIU3SwTAYo8OASEg30l2LClYr&usp=drive_fs)

---

# TRADITIONS & GENERATIONS ⌐◨-◨
**DIFFERENT THAN TRADITIONAL MERCH**

The Noggle Ring works with any outfit or occasion, truly creating an “everyday” piece to enjoy. In a world where branded “merch” and designer fashion is abundant, the absence of brand forward jewelry is an untapped opportunity for generational brand awareness and growth spanning decades.

As an iconic fashion jewelry design, The Noggle Ring aspires to become a classically recognizable piece. Another example of a recognizable, timeless, branded jewelry piece is the Cartier Love Ring. An entire brand encapsulated in a ring, forever.

Similarly to how universities, teams and organizations represent achievements, graduating classes and championships with rings; Nouns DAO can use The Noggle Ring as a community statement, achievement symbol or mandate reward.

**FOR THE GENERATIONAL NOUN**

The Noggle Ring is designed to be worn every day, FOREVER. A simplistic and minimal design will compliment almost any style for years to come. The high quality materials are sure to last for many years of enjoyment. We believe The Noggle Ring will become one of the most commonly worn products in Nouns history, and a conversation starter that will make any outsider…Nounish!

---

# Noggle & Co. | TECHNOLOGY ⌐◨-◨

Noggle & Co. is a cryptocurrency and NFT inspired company. We will always work to implement interesting, safe, and effective minting strategies. Noggle & Co. will provide a world-class minting experience through development partnerships and trusted solution integration.

The current technology and minting flow has been vetted and determined to be the most effective. However, new integrations and minor changes may be added.

**Technology For Mint & Redeem Flow**

- Chain: Optimism, Base, or Zora - TBD
- Mint and payment:
- [Crossmint](https://www.crossmint.com/) - Cross Chain Minting dApp, Credit/Debit Options
- [Manifold.xyz](http://Manifold.xyz) or any other ERC721 standard contracts from [Open Zeppelin](https://openzeppelin.com/) or [Zora NFT Drop Contracts](https://github.com/ourzora/zora-721-contracts) - Mint and Burn to redeem mechanisms.
- [0xsplits](https://splits.org/) - Automatic Revenue Split, pre-Multi-Sig
- [Shopify](https://www.shopify.com/) - Checkout and ship details are based on previously burned NFTs. We will use Novel or a custom plugin(if needed) with Notion to store data.
- [Vercel](https://vercel.com/) - dApp infrastructure host
- Javascript (Typescript), [Next.js](https://nextjs.org/), [React](https://react.dev/) - source code, framework, and libraries
- Metrics and maintenance tools - [Google Analytics](https://developers.google.com/analytics?hl=pt-br) and store logs like [New Relic](https://newrelic.com/)/[Data Dog](https://www.datadoghq.com/)
- [Dework](https://dework.xyz/) - team and project management
- [Git and Github](https://github.com/) - project versioning and repository

---

# Noggle & Co. | PARTNERSHIPS ⌐◨-◨

## **Web Development - arod.studio**

At [arod.studio](http://arod.studio/), we focus on delivering high-quality, seamless applications tailored to empower and engage the end user.

We offer the knowledge and experience to make your ideas a reality, from custom software and consulting services to web and mobile development.

At **arod.studio**, we have a track record of successful projects and a special relationship with our customers. We are very close to Fingerprints DAO being the leading resource for web3 development of their artist and in-house projects.

We delivered successful projects with smooth experiences (from the users’ point of view). They are:

- [Maschine](https://maschine.fingerprintsdao.xyz/) - By **[Mercedes-Benz NXT](https://nxt.mercedes-benz.com/maschine), Harm van del Dorpel, and Fingerpri**nts DAO — Dutch auction contract, design, and website development. Buyers praised the project, describing it as a smooth experience; even though the sales happened in the last 5 minutes, all sales worked well. Special features delivered: country restriction, buy limit per wallet, block mint directly on etherscan or using bots, dutch auction with rebate, mint new nfts using future rebate.
- [Voxelglyph](https://migration.fingerprintsdao.xyz/) - **Larva Labs and Fingerprints DAO** — Smart contract (erc721, dutch auction for #1 and custom migration contract), design and website development. The project was built to migrate membership tokens from ERC20 $Prints to Voxelglyph NFTs. Larva Labs built a particular 3D model from Autoglyph #134, the origin of Fingerprints’ logo, to be used as the NFT.
- [Mercedes-Benz NXT Icons](https://nxt.mercedes-benz.com/mercedes-benz-nxt-icons) — As a consultant, we guided the Mercedes Benz NXT development team in all web3 implementations and tests to guarantee the web3 part was ready for their customers and followed all required specs.
- [NounBA](https://nounba.wtf/) - frontend and GraphQL — NounBA was the first Nouns fork with two auctions simultaneously. Built for basketball fans, the idea was to bring the competition from the west and east regions, making the auction process fun and exciting. This project was essential to understand better the Nouns tech ecosystem.
- **Other:** [Line by Figure31,](https://line.fingerprintsdao.xyz/) [Panopticon](https://panopticon.teto.io/), [Fingerprints website](https://fingerprintsdao.xyz/), [Traces](https://traces.fingerprintsdao.xyz/) and more.

## **Brand Development - Raphael Galassi**

* To develop the Noogle & Co brand, we will employ a collaborative design process focused on creating a solid medium to long-term strategy for the project.
* We will align the brand's vision with market positioning through an initial briefing process and benchmark research of industry players. We will establish the key values that the brand should communicate.
* Next, we will create a moodboard and conduct initial concept studies to explore a visual direction for the brand identity.
* We will create a distinctive brand with high-quality assets.
* With an agreed-upon visual direction, we will refine the logo design, color palette, and typography, documenting the basic design elements that comprise the Noogle & Co communication.
* Lastly, we will extend these elements to other items to complement the brand's visual universe, such as photographic direction, icons, graphic elements, illustrations, or other graphics in line with the project's definitions.
* The result will be a high-quality brand with key guidelines documented in a brand book and professional design assets, positioning Noogle & Co as a prestigious brand in both the jewelry industry and the web3 space.

---

# Noggle & Co. | FUTURE VISION ⌐◨-◨

Noggle & Co. will maintain an on-going web and social presence, offering The Noggle Ring for years to come.

We believe this product has the potential to become a viral offering throughout and beyond Web3. We see The Noggle Ring as the first product in a larger product offering that promotes and supports the Nouns DAO vision and cc0 brand.

We are excited to explore variations of The Noogle Ring. Limited editions and collaborations are possible as well. Additional nounish jewelry designs will include full womens, mens, bridal, gift, corporate, meme and collaborative lines. New pieces will be sold via similar mint/redeem dynamics.

**A Sustainable Nounish Future**

Noggle & Co. will be fully set up to operate as an online nounish jewelry boutique. In the future, after the successful mint out of The Noggle Ring Launch Editions, all rings will continue to be offered with the same mintable and redeemable dynamics.

15% Gross Revenue will be donated to Nouns DAO Ecosystem on-going, forever. This 15% commitment in perpetuity guarantees a long lasting, creative and financial alignment horizon for the newly formed Noggle & Co. and the Nouns DAO Ecosystem.

---

# TEAM ⌐◨-◨

**Michael Ray - [@CryptoJeweler](https://twitter.com/cryptojeweler)**
CEO, Lead Designer
* [linktr.ee/cryptojeweler](https://)
* Michael has designed for large scale fine jewelry manufacturers, celebrities, and fashion houses across the globe. He has collaborated and delivered products with some of the biggest names in Web3 since entering the space as the CryptoJeweler in 2021, minting out the first ever generative NFT jewelry collection. After meeting Nouns at events for over two years, he is excited to bring something exciting and accessible to Nouns, and their entire community. Michael looks forward to continuing his Nounish journey, developing beautiful, timeless jewelry and lifestyle pieces designed to promote, celebrate and fundraise for Nouns DAO.

...
**Arod - [@thearodeth](https://x.com/thearodeth)**
Founder [@arod_studio](https://x.com/arod_studio) | Web3 Project and Team Manager
* Arod is an experienced [tech manager and web engineer](https://www.linkedin.com/in/osabiao/) from Brazil, having been in the web engineering industry for +15 years. He has worked in various roles at publicity agencies, fintech companies, and product-oriented firms. Arod founded [arod.studio](https://arod.studio/), two years ago and shifted my focus to full-time web3 development. As the owner, he does more than just development and QA. He also manages people and leads projects. Right now, he specializes in NFT projects and is actively working with [Fingerprints DAO](https://fingerprintsdao.xyz/).
* Arod co-founded [NounBA](https://nounba.wtf/) and are very close of NounsBR community. Also, contributed to [settle-or-die](https://chromewebstore.google.com/detail/settle-or-die/ciabjlofbbflnnjocnbgidbhfnddijpm) chrome extension for Gnars.wtf auctions.
* Arod's primary responsibility is to create a user-friendly technology platform that will support Noggle & Co. products. To achieve this, he will connect different areas of the technology and ensure they work seamlessly together.

...
**Raphael Galassi**
Designer Partner

* Raphael Galassi, also known as Raphs, is a multidisciplinary designer who leverages design not only for aesthetics but as a strategic visual tool. Proficient in orchestrating design initiatives from conception to final delivery, he specializes in various facets of the discipline, including digital product design, UI/UX, design strategy, user research, branding, graphic design, and illustration. With a portfolio spanning across diverse industries, Raphael has contributed to notable web3 projects in collaboration with Fingerprints DAO and arod.studio. Additionally, he serves as the founder of Kanna, a DAO dedicated to fostering positive ESG impact.

[Portfolio](https://raphaelgalassi.myportfolio.com)

...
**CHEFFO** [@cheffo_nft](https://www.twitter.com/cheffo_nft)
Proposal Architect & Coordinator, Design Contributor
Founder [foodnouns.wtf](https:/www.foodnouns.wtf/) , Producer [otg.wtf](https:/www.otg.wtf/)

* CHEFFO is a nounish sub-dao founder, creating FOODNOUNS DAO in August 2022. FOODNOUNS has contributed to the Nouns DAO treasury via a 25% payment split at mint, a first in Nouns, and still in place today. CHEFFO is also a contributing producer and filmmaker with OTG.WTF, traveling, proliferating and advocating nounish culture. CHEFFO appreciates jewelry and has wanted to create a Noggle Ring that can be shared with many. He is excited to finally be able to do so with this proposal and CryptoJeweler. CHEFFO has contributed network and prop writing experience to this endeavor, guiding the proposal creation process, including DAO/Nouncil revenue contribution. In the future, CHEFFO will act as a member of the operational team.

---

# MULTI-SIG ⌐◨-◨

A mulit-sig will be utilized to hold and release fund requirements described herein. Wallet will require 2/3 signatures to transact.

**The Noggle Ring Project Multi-Sig Wallet Address:** - 0x8125730A1ACC40efD66b94e0dD0687a31780B136

**Wallet Signatures:**

* Michael Ray - 0x1c29Fed7470938f31d21eaCcB89Ecea1D779684F
* nogglecompany.eth - 0xa211237e165D08EeE24D4B81e79A6611D6bBC65F
* thearod.eth - 0x13d735A4D5E966b8F7B19Fc2f476BfC25c0fc7Dc

---

# REVENUE SPLIT ⌐◨-◨

The Noggle Ring Community Revenue Donations will be facilitated via smart contract. Proceeds will trustlessly be sent to each party via a payment splitter on the initial minting contract. All proceeds will be automatically sent in cryptocurrency. Fees to use automatic split functions have been calculated into revenues.

Nouns DAO Treasury - 0xb1a32FC9F9D8b2cf86C068Cae13108809547ef71
Nouncil Multi-Sig - nouncil.eth // 0xcC2688350d29623E2A0844Cc8885F9050F0f6Ed5
Noggle & Co. Multi-Sig - 0x8125730A1ACC40efD66b94e0dD0687a31780B136

# TRANSACTIONS ⌐◨-◨

* 150K USDC
* One time proposal executed transaction to project multi-sig
* Multi-sig team will manage builder and production funding, based on listed amounts
* Sales donations distributed automatically