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title: Ways to Use Videos for More Engagement on Instagram

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# Ways to Use Videos for More Engagement on Instagram

In the digital world, social networking is now a critical section of an effective marketing strategy. Social networking platforms like Facebook, Instagram, Twitter, etc. offer lots of opportunities for brands to showcase their products. These platforms are free to make use of and you can directly interact with a more substantial audience at once. You never have to invest a bundle in building an advertising strategy that includes social networking videos. Irrespective of whether you have a small or a large business, it's time that you take social networking marketing seriously.

Predicated on statistics shared by Lyfe marketing, 93 percent of videos on Twitter are accessed from mobile phones. Views of branded video content on YouTube has doubled in the last three years. Moreover, Facebook live videos receive 10 times more comments that the regular video. All these statistics reveal that video content is in demand on social networking networks. This is because millennials connect more to videos on social media. Web Marketing Video Council has discovered that a lot more than 60 percent of brands are employing social networking videos actively for promotions. Thus, it's highly likely that your competitors are also leveraging the power of social networking video to expand their customer base.

Instagram is really a very powerful social networking platform that lets you share images and videos online. Techcrunch has been studying Instagram trends since its launch. Depending on their study, Instagram crossed the threshold of 1 billion monthly active users in 2018. Moreover, Instagram is currently growing at an interest rate of 5 percent per quarter, the best among social networking platforms. So, Instagram should really be your first choice in showcasing your brand's product and services. In this short article, we will get you through some ways to make use of Instagram videos for engaging more audience.

**Short Commercials**

Create short, valuable videos that represent your brand. You can showcase your product in an imaginative way through these videos. The commercial can be inspirational, funny, or emotional. Instagram currently lets you share a 60 second video in your timeline. With such short videos, it is simple to grab the attention of the goal audience. Also, short videos are best to share crisp information regarding your products. You can share the commercial in Instagram stories, IGTV or in the Instagram timeline.

Product details

Showcase your product's specifications or a'product doing his thing'video to demonstrate its capability. Focus only on important features to keep the viewers engaged. Keep carefully the video more informative and less descriptive. Awareness of detail is the key to creating a cool and sexy video. You can put the item video in your brand's Instagram page's timeline for the audience to see anytime. Creating such spontaneous videos attracts lots of attention.

**20 How To Grow Your Small Business Using Instagram**


Small Business marketing using Instagram

Instagram is an on line mobile application that is useful for sharing photos and videos. Instagram is following in the footsteps of Facebook and Twitter and has fast develop into a highly popular social networking tool. Instagram was originally developed so that individuals could apply different filters to photographs that they'd taken on the mobile phones and would allow them to easily upload and share these photos with friends (or account followers) utilizing the Instagram application. Now video was introduced to Instagram it is now able to be uploaded, but Instagram videos are limited to between 3 to 15 seconds long.

**Why are businesses embracing Instagram?**

There are more than 300 million Instagram users worldwide.
Approximately 70 million photos are uploaded per day.
The account is'free'to set up so are there low barriers to entry.
It is just a medium which allows for quick sharing of content 24 hours a day.
What kind of success have businesses achieved using Instagram?
Businesses such as for instance Levis, L'oreal and hundreds of others have already been able to utilize the tool to:
To boost awareness of the products and services.
To boost brand recognition.
To showcase their community and pro bono work to inspire and attract prospective customers to engage using their product, service or brand.
Run successful promotions, competitions and giveaways.
Small Business marketing success with Instagram

Instagram seems to be particularly favored by product based businesses due to its visual nature. Many businesses that are product based such as for instance clothing, jewellery, make-up or even food based business have achieved success using **[buy real instagram followers](https://famoid.com/buy-instagram-followers/)**. The reason being the applying allows for photos to be posted and shared of individuals either wearing or using these products.

![](https://i.imgur.com/NANNmsL.jpg)


As an example, a food manufacturer might post photos of someone cooking with, sharing meals, or entertaining friends using their food products. This success is not exclusive to big brands as numerous small businesses have already been able to leverage the power of Instagram to engage their clients. As an example, Melbourne based café The Kettle Black had over 45,800 followers in March 2016 they've achieved this through the usage of attractive photographs of the food and images of cafe meals that Instagram users will be attracted to, as well as using hashtags that foodies, food bloggers and other Instagram users would be interested in or search for.

**Influencer marketing**

Bloggers, social networking stars and media personalities have amassed a faithful following online with hundreds and sometimes tens of thousands of people following their Instagram accounts. This'influencer'group means that there are several eyeballs there ready to see your product or service. The audience had been built for you. The engagement had been formed and tapping into this by getting the product uploaded onto their Instagram feed or featured by way of a blogger or popular Instagram account holder will help you to cultivate your audience more quickly. Therefore taking the time to recognize key'influencers'in your industry and how you can tap into this is important.

**Hashtags - What're they?**

How can they be properly used to improve business exposure?

I declare that if you are thinking about getting onto Instagram you spend time in advance doing your Hashtag research. Hashtags are tags that you can add in a caption of an image that you upload. To produce a hashtag you need to utilize the # symbol in front of the tag and adding a keyword or several keywords without spaces following the hash symbol. For example, you might post a product image of pair of jeans. Your hashtags could be: #fashion #style #jeans #lovethatstyle. You may already be familiar with hashtags since they are also popular on Twitter but if you are not take a peek online to see some samples of how they're being used. The purpose of the hashtag is always to tag your photo to an interest or topic category that is'searchable'or'popular'on Instagram.