---
# System prepended metadata

title: Hashing It Out - Summary for Acquisition
tags: [Acquisition, Hashing It Out]

---

---
tags:
- "Hashing It Out"
- "Acquisition"
---

# Hashing It Out - Summary for Acquisition

ToDo & Information list:
- gather listenership metrics across all feeds (TBP Feed, HIO Feed) and podcast distribution routes (Simplecast - TBP Main Feed: Spotify, Apple Music, Overcast, iTunes, Podcast Radio Addict, Stitcher, Castbox)
- estimate traditional vs Web3 CPM
    - Traditional CPM ~ 15 USD per 30 seconds
    - Web3 CPM ~30-45 USD per 30 seconds
- gather average listenership household income metric
    - ~150k USD to 250k USD
- gather number of followers across all social media (Twitter, Slack, etc.)
    - TBP Twitter: 9,596
    - HIO Twitter: 771
- gather list of well-known people we've had on the podcast recently
    - Vitalik
    - Andreas
    - Ari Juels
    - Rick Dudley
    - Erik Vorhees
    - Patrick O-Grady
    - Andrew Yang
    - Imogen Heap
    - Emin Gun
    - Perionne Boring
    - Dan Boneh
    - David Theodore
    - Joseph B. Lubin
    - Mehdi
    - Jarrad
    - Carl
    - Griff Green
    - Brock Pierce
    - Erik
    - Dimitri
    - Roger Ver
    - Jesse Powell
    - Tuhl
    - Andrew Lee
- dollar amount we've invoiced in the past
    - ~90k USD in Crypto
- we're in the top 3% of podcasts


Conversational Points
- we've outlined the last 6 months of content with the intent to demonstrate our ability to reach well-known figures in the space as well as integrate Core Contributors of Status alongside them in podcast content that aimed to describe the different infrastructure layers of building a blockchain (exactly what we're doing with the Logos program)
- we've always been audio-first podcast


Meeting w/ Carl & Jarrad

Looking at all historical data across both feeds, we have a total of [692] podcast episodes. Each podcast episode has an average listen of [1 hour]. The number of listens our podcast receives follows the overall market activity. Recently, each episode receives [1500] views in the first week with a long-tail range of [5000-6000] listens.

- Lead-in w/ 1st strongest selling point (social value - )
    - Downloads and the core audience
- Ex-fil w/ 2nd strongest selling point
    - Network and the community that the podcast fosters
- Save 3rd strongest selling point as backup
    - Our talent+chemistry+experience in the crypto space

- **What do they want a podcast for?**

    - Growing a community
    - Educating that community about Logos
    - Selling tools to that community