---
tags:
- "Hashing It Out"
- "Acquisition"
---

# Hashing It Out - Summary for Acquisition

ToDo & Information list:
- gather listenership metrics across all feeds (TBP Feed, HIO Feed) and podcast distribution routes (Simplecast - TBP Main Feed: Spotify, Apple Music, Overcast, iTunes, Podcast Radio Addict, Stitcher, Castbox)
- estimate traditional vs Web3 CPM
- Traditional CPM ~ 15 USD per 30 seconds
- Web3 CPM ~30-45 USD per 30 seconds
- gather average listenership household income metric
- ~150k USD to 250k USD
- gather number of followers across all social media (Twitter, Slack, etc.)
- TBP Twitter: 9,596
- HIO Twitter: 771
- gather list of well-known people we've had on the podcast recently
- Vitalik
- Andreas
- Ari Juels
- Rick Dudley
- Erik Vorhees
- Patrick O-Grady
- Andrew Yang
- Imogen Heap
- Emin Gun
- Perionne Boring
- Dan Boneh
- David Theodore
- Joseph B. Lubin
- Mehdi
- Jarrad
- Carl
- Griff Green
- Brock Pierce
- Erik
- Dimitri
- Roger Ver
- Jesse Powell
- Tuhl
- Andrew Lee
- dollar amount we've invoiced in the past
- ~90k USD in Crypto
- we're in the top 3% of podcasts

Conversational Points
- we've outlined the last 6 months of content with the intent to demonstrate our ability to reach well-known figures in the space as well as integrate Core Contributors of Status alongside them in podcast content that aimed to describe the different infrastructure layers of building a blockchain (exactly what we're doing with the Logos program)
- we've always been audio-first podcast

Meeting w/ Carl & Jarrad

Looking at all historical data across both feeds, we have a total of [692] podcast episodes. Each podcast episode has an average listen of [1 hour]. The number of listens our podcast receives follows the overall market activity. Recently, each episode receives [1500] views in the first week with a long-tail range of [5000-6000] listens.

- Lead-in w/ 1st strongest selling point (social value - )
- Downloads and the core audience
- Ex-fil w/ 2nd strongest selling point
- Network and the community that the podcast fosters
- Save 3rd strongest selling point as backup
- Our talent+chemistry+experience in the crypto space

- **What do they want a podcast for?**

- Growing a community
- Educating that community about Logos
- Selling tools to that community