---
# System prepended metadata

title: Addressya - Brand Discovery Session 1A
tags: [' Addressya', Brand Discovery, ' BrookAndCo.']

---

---
tags: Brand Discovery, Addressya, BrookAndCo.
---

`October 7, 2022`
`Karoline, Maria - Addressya`
[`READ REPORT (OPENS IN NEW TAB)`](https://docs.google.com/document/d/1BtCt3CPH5Qd6TIiRFjOXRnzUQvCCFSKxhAPRnldjX5c/edit?usp=sharing)

# Addressya - Brand Discovery Session 1A

Following session is broken down into sections based on the following statement: 
>Character with a Problem meets a guide who gives them a plan that helps them avoid failure and ends in success.

## Character
>Who are they?
- individuals who are looking for
    - access to finance
    - deliveries
- businesses
    - effiency of delivery
    - more reach
- government / intitutions
    - inclusive
    - better use of resources

### Character
#### Credit Providers / VC's
- these are short term credit providers who want to lend but want to manage risk and mitigate unpaid loans.
- these entities position themselves as HR and wage management systems

>What do they want?
- lend - but guarantee that they will collect. 
- want to help build a track record for those requesting lends
- scale

**SIDE NOTES**
>- addressya builds on the connection of data that already exists by tying into the specific address of the person.
>- addressya wants to address inefficiencies in gathering data
>- addressya intend to work with companies that have a soul; they have the intention to help people live better lives. they want to genuinely find win-win-win situations.
>- addressya is a long term technical partners; team supporting the clients team
>- "we free up capacity so you can focus on helping more people opportunities to make their lives better"
>- EFFICIENCY, TRANSPARENCY, TRUST, CAPACITY
>- we have their back when things are tough
>- you miss a chance to help people during life's small life fluctuations
>- "with addressya, 90% improvement"

## has a Problem
>**Villain**: Is there a root cause of your customers’ problems? Can we personify it as a villain?
- Lack of actionable data
- Lack of Insights
>**External**: What is the problem the customers are facing?
- collecting credit is difficult
- wasted time
- 60% of credit is collected
- current state: the records are connected to their phone
>**Internal**: How does this make them feel?
- *people don't see this as a problem. how to show them?*
    - opportunity costs
    - insurance costs
>**Philosophical**: why is it “just plain wrong” for your customers to be burdened by this problem?
- no one deserves to live below potential
- no one deserves to be limited by solvable problems
- no one deserves to waste time
- we deserve to be free to spend time on solving bigger, problems

## meets a guide
>**Empathy**: What brief statement can we make that expresses empathy and understanding?
- 
>**Authority**: How can we demonstrate competency in solving their problems?
- data is owned by the two parties only
- we have experiences, software, tools
    - webapp and android app - you can try that out
    - we have an API credit approval
    - customized directory
    - a platform where you both consume and produce
>- *calculate a proof of residency -> creditors*
>- *we help you build trust between creditors and customers*
## who gives them a plan
>**Process**: 3-4 steps customers need to take in order to use the product / service.
- tell us about your problem - schedule a meeting with us
    - walkthrough
>**Aggreement**: List the agreements we can make with our customers to alleviate their fears of doing business with us.
- we won't charge you until you are happy
    - we have a money-back guarantee
- transparent pricing
    - no hidden charges
    - predictable pricing
- you are supported, you are not alone
    - we will walk you through it

## that helps them avoid failure
> List negative consequences the customer will experience if they don’t use our product / service.
- you won't spend your time on what matters
- you will waste time bogged down on unnecessary tasks
    - wasted time makes you feel like you are not being productive
- wasting money and time on unnecessary things
- you are unlikely to succeed

## and ends in success
> List positive changes your customer will experience if they use our product / service
- enhanced mode of operation
    - ease
- credit lending and collection process
    - quicker
    - secure and predictable
- gained credibility
- freedom to grow
- increase customer resilience
    - life's small fluctuation
- helps you build trust with government and community and insurers because that leads to the more growth


# Summary
## Breakdown
Character
small creditors / VC's / gov, non-gover

Problem
inefficiencies
lack proper data to make decisions
wasting their time doing minial tasks
no one deserves to go through wasted time

Guide
infrastructure for gathering addresses

Plan
schedule a meeting with addressya
get a specific solution to your specific problem

Failure
wasted time - > less likely to succeed

Success
build trust with government, community and insurers because that leads to  growth of the country eventually.

## Longform
>You are a creditor, you want to be a helping hand in the lives of people by providing them access to finance. You want to be there for as many people as possible, but you are held back by operational inefficiencies. Because you are not able to attach debtor's histories to their addresses, you are unable to reach more than 60% cost-efficient, and frictionlessly repaid debt. This is wasted time and effort.
>
>You don't deserve that.
>
>We help debtors support credit histories by providing access to quality addresses. What does that mean to you, creditor? At a quick glance, you are able to efficiently collect debt, and help new customers "choose their own adventure" empowered by their creditor history.
>
>Can you imagine?
>
>You will actually help more people get more access to finance while you, as a creditor, are able to operate more efficiently when finding new customers, help current ones build a strong credit record, as well collect debt efficiently.
>
>This helps you build trust with the community, government entities, and insurers. Your growth as a creditor will be unmatched.
>
>Why not have a 30 minute sit-down with us and learn more?

## One-Liner
> We support credit providers leverage addresses to efficiently enable more customers get access to finance.
> 
> We interface between credit providers and community to support better access to finance.



