Addressya - HackMD

--- tags: client, brookandco, work --- # Addressya [Brook](/RqCdSSkuTXWMprEfcuUBNw) had an impromptu meeting with [Karoline](/CqAi-JrJQ8uu2IwttNmVNA) to discuss Addressya, a wayfinding tool. During the discussion both discovered one of the issues being a Product-Market-Fit issue, not a branding and marketing issue. To further clarify the issue(s) and explore potential solutions, it was agreed to hold a Brand Discovery Session with Addressya – represented by [Karoline](/CqAi-JrJQ8uu2IwttNmVNA) and her co-founder [Maria](/70ayQjidR46Z7BzmKwdpKA) – and Brook&Co. – represented by [Brook](/RqCdSSkuTXWMprEfcuUBNw) and [Brook Abebe](/iglCUPVrQJGoIy-crzjNxQ). In this document, the process, deliverables, and the price paid in exchange for that has been clarified. ## Process - [Addressya - Brand Discovery Session](/6fe_vgJFRmaSeu8Cxj80Tg) - Brand Discovery Report - Analysis - Problem identification - Solution proposal - Discussion, Aggreements - Next steps ## Deliverables - [Addressya - Brand Discovery Session](/6fe_vgJFRmaSeu8Cxj80Tg) - 3 hours - Brand Discovery Report - PDF - Analysis, Problem identification, Solution proposal - Presentation Deck - Condensed version of report - 2-hour call to present deck and discuss next steps ## Pricing A total of **450 USD** has been aggreed to be paid via PayPal. Agreement has been reached on the above amount and deliverables after discussions with [Karoline](/CqAi-JrJQ8uu2IwttNmVNA) and [Maria](/70ayQjidR46Z7BzmKwdpKA). We require: - 30% upfront paid via paypal, - 30% upon delivery of Brand Discovery Report, - and 40% after the completion of the last 2-hour call.