## Summary:
The previous term accomplished significant goals, [data reveals](https://hackmd.io/@BOScHcilSJqReCUCnMoSCw/Skj96uow2) that the actions taken by the Globalization Workstream have played a crucial role in maintaining a living Global operation. This proposal ensures Globalization Workstream continuing its work and making further progress in the coming term from Aug/2023 to Jan/2024 (6-months).

## Abstract:
Globalization was able to laverage DAOs new integrations and services, the development of FOXatars, also introduced ShapeShift DAO to new global audience. We are experiencing growth worldwide and its part of Globalization mission bring and support all non-US users coming to our DAO and platform/website.

## Past term achievements

#### 15k identified MAUs

Globalization MixPanel reveals that **62%** of app.shapeshift.com traffic originates from the US, while the remaining **38%** comes from non-US sources in the support provided by Globalization Workstream so we identified them: [Check Globalization report](https://hackmd.io/@BOScHcilSJqReCUCnMoSCw/Skj96uow2).

Breakdown:
March/2023: 1,6k MAUs
April/2023: 5k MAUs
May/2023: 3,5k MAUs
June/2023: 4,5k MAUs

#### Awereness and MKT support

- [All Global Spaces](https://docs.google.com/spreadsheets/d/1tU0gEEPnszX0bdNZ2zP57JSzQDDIe3ONqNyuq2kXcEM/edit?usp=sharing)
- 41 Twitter Spaces
- 69% Growth in Spanish Telegram
- 233% Growth in Spanish Twitter (from 600 to 2k)
- Actvating US and BR instagram accounts
- Leveraging Zealy and other engagement tools to drive usage of our products

#### Language Support
Weekly translations throughout updates using [Gitlocalize](https://gitlocalize.com/repo/8668) and WeGlot for regional landing pages (es.shapeshift.com, br.shapeshift.com and fr.shapeshift.com), Globalization WS also proposed and executed new features to ShapeShift code aiming a legacy:

- [Hard-coded “Revoke” string in app
](https://github.com/shapeshift/web/issues/3765)
- [Translation Maintenance Script](https://github.com/shapeshift/web/pull/4019)
- [Minor “lib” fixes](https://github.com/shapeshift/lib/pull/1225)
- [Fix invalidated translations script typing](https://github.com/shapeshift/web/pull/4225)
- [Translations Counting Script](https://github.com/shapeshift/web/pull/4286)
- [feat: change Trade into Trade/Bridge in large nav](https://github.com/shapeshift/web/pull/4484)
- [lib repo translations cleanup](https://github.com/shapeshift/lib/pull/1228)
- [fix: make select a network copy translatable](https://github.com/shapeshift/web/pull/4656)

The introduction of Russian language support has attracted new users, and based on the Select Locale metric, we are confident that these are genuine users.


#### FOXatar
Globalization WS incubates Mercle project by delivering design services and leveraging its dedicated workforce. So far we produced 423 assets for FOXatars project. The project establishes a new feature on ShapeShift platform and promotes in-app purchases, retetion strategies, giving a worldwide visibility to our partners such as OP, Lifi, THORchain, CowSwap, and others. It extends the communication with our partners with a strong cross-promotion approach.

#### Events

Globalization Workstream choose events aligned with the DAO's goals ensures a worthwhile investment of time and resources.

- [ETH Denver](https://www.notion.so/shapeshift/ETH-Denver-2023-a4c6dbc1996a4b199ce2f89f64262f3e?pvs=4): Global ops w/ Vlad
- [ETH Rio](https://www.notion.so/shapeshift/ETH-Rio-2023-6f8b512c494d4e9680e09bbc1fd1c523?pvs=4): Vlad's mainstage
- [ETH Samba](https://www.notion.so/shapeshift/ETH-Samba-2023-46c91c48e8914c148ae8bf9c199511f8?pvs=4): Guiriba's mainstage
- ETH Barcelona (ongoing): Joanna's hackthon mentorship, side event
- [NFT.Brasil](https://www.notion.so/shapeshift/NFT-Brasil-5bcc9dc9b51b40b98aeeec0b87c55c8a): Sponsorship with booth, 2 speaking opportunities, event social media presence, press release, merch, FOXatar.

#### Press Releases

| (Cointelegraph) Thorchain Savers | (Cointelegraph) Guiriba interview | (Beincrypto) ShapeShift wallet |(Beincrypto) NFT.Brasil & ShapeShift |
| -------- | -------- | -------- |--|
| [](https://br.cointelegraph.com/news/exchange-makes-passive-and-decentralized-incoming-with-bitcoin-possible) |[](https://br.cointelegraph.com/news/decentralized-exchanges-will-identify-investors-experts-weight-in) | [](https://br.beincrypto.com/shapeshift-integra-carteiras-e-expande-acesso-ao-app/) | [](https://br.beincrypto.com/nft-brasil-confirma-edicao-2024-experiencia-do-usuario-e-destaque/) |

#### Cross-Workstream Support

The Globalization Workstream supports other Workstreams by providing marketing services, delivering essential graphic and textual content as required.

- [All assets drive](https://drive.google.com/drive/folders/1xvziw0O3rFWoSl9uRsYgTiWHmzZ2HOqu)

Also improved the product experience by implementing features and fixes streamlined the user interface.
- [Extra PRs](https://hackmd.io/@BOScHcilSJqReCUCnMoSCw/SJgo61WOh)

Globalization Workstream is always looking for new integration, features and after all everything comes together the whole ShapeShift DAO ecosystem, the Cross-Workstream support open door and bring a collective building exprience aimed to DAOs values and goals.

## Motivation:

The Globalization Workstream acknowledges the importance of efficient communication, community development, and brand visibility on a global scale, extending beyond the United States. Venturing into international markets presents opportunities to access a wider user base. These markets represent countries where privacy and open-source code are sought-after, making ShapeShift tools against censorship. There is a growing demand for expansion into potential markets in Asia, Africa and other regions across the globe so Globalization WS goals are also aimed to diversify ShapeShift DAO customer base.

Additional read: [May, 18 - Crypto Adoption is blooming - But not in US or Europe (Cointelegraph)](https://cointelegraph.com/news/crypto-adoption-is-booming-but-not-in-the-us-or-europe-bitcoin-builders-2023)

## Specification:

Now that we have identified our audience using MixPanel, we can work on promoting ramp practices, donations, and other topics that generate income for the DAO.

Goals

- Pursuit 50k identified MAUs
- Leverage ramp practices outside US aiming a 185% growth
- A [dedicated plan](https://hackmd.io/@BOScHcilSJqReCUCnMoSCw/HkrRkCWuh) for FOXatars with 78 new assets, tasks ,traits, and start campaings based on levels
- Establish a Global donor user base

Execution
- Weekly team internal syncs + Other Workstreams sync <> Global team
- Every week other Office Hours on Discord
- Stay in line with DAOs goals and MixPanel data providing analytics about Globalization peformance during next term
- Continue github activity aiming market fit and Global UI tweaks
- Keep Globalization WS executing cross workstream jobs
- A new FOXatar design plan should oxygen the current MVP and move to its next step with dedicated campaigns.
- The FOXatar will also foster the Global donor user base with new traits.

Team
| Fox | Name | Role |
| -------- | -------- | -------- |
|  | **thesmith** - WS Leader | Full time. Responsible for making executive decisions for the team. Acts on all battle fronts along with the co-leader. This profile is extremely communicative and exposed, being able to transit in local markets and establish authority. Should secure and manage the entire WS budget. |
| | **vlad** WS Co- Leader | Full time. Performs general management tasks, from contributors to operations. He has a duty to uphold ShapeShift ethos and ensure the ongoing maintenance of the team within the Workstream Leader. He also has as a Leadership profile, being able to perform complex tasks and create strategies for the team. |
|  | **firebomb** devOps| Part time. Responsible for developing the necessary ecosystem to ensure that our app and landing pages are language-compliant. This involves addressing product and UX aspects and proposing [code improvements](https://github.com/firebomb1) to enhance functionality. French speaker, Global WS translation flow management. |
|  | **jpanam** Spanish Coordinator | Full time. Supervises our networks and contributors in Spanish, performs translation and assists in community growth directly by creating content. Spanish team budget management. Availability to regional and international events in Latin America. |
|  | **joanna** Community | Part time. Available to apply off-the-curve growth strategies. She is focused on developing the Spanish community by managing our Spanish social networks. Joanna is available to regional and international events in Europe being a trilingual speaker: spanish, english and french. |
|  | **atlan** - Designer | Part time. Dedicated designer with the ability to meet the demands of other workstreams, already performing in this role, and responsible for the artistic conception and production of the FOXatar, Poaps, SM content and more. Atlan also produces assets for our product, such as the FOX Missions page. |
|  | **guiriba** - Content | Part time. Creates content and editorial lines for our growth actions. He is also the source of Portuguese and Spanish content and during the Q1 started to perform in English content. Guiriba also manages the Portuguese Twitter and coordinates all Twitter Spaces there. |

#### Budget
Monthly Breakdown


Last Term:

|$5,585 USDC| $12,252 USD in FOX|Total: $18,150 |
|-|-|-|

Next Term:

|$4,850 USDC| $13,300 USD in FOX|Total: $18,150 |
|-|-|-|

## Drawbacks
Despite the relatively low operational cost, this proposal requires funding from the DAO treasury.

## Benefits

We believe that our goals bring significant benefits to the DAO, as these milestones aimed to Global expansion are aligned with the purposes and objectives of the group. The Workstream is also reducing its USDC ask, while ensuring balanced compensation. Still the most cost-effective option, costing no more than what a regular single contributor often demands.