Create own and expand marketing strategies when ready and guarantee its awareness with international socials, regional landing pages, presence in dev-oriented niched events as sales representative and meet interested people to build with ShapeShift and use the API, Press-Releases, Brave Ads.

## New Metrics and KPIs to use

With a new direction Globalization WS intends carry out weekly researches and publish reports during Office Hours (every two weeks), this attachment establish the following criteria to KPIs delivers for the next term:

- Apply Volume to Donations, Ramp and Trades analysis criteria
- Apply Trade Success/Confirm to analysis criteria
- Identify CAC assuming budget request
- Identify WAT filtered by region/country/language
- ROI will be applied for some specific interventions like events, marketing and paid campaigns
- International API adoption research and reports
- Specific dashboards for short/medium/long run campaigns
- Specific Country performance dashboards

## Adding new Goals

Establish a new growth direction for Globalization supported countries in accordance to Portfolio of Bets parameters envisioning international expansion by driving global users acquisition through KPIs oriented funnels. This goal consider major Workstream metrics as success indicator and identify tactics to be adopted during the proposal aiming grow in 140% the Global Weekly Transactions.

- Tactics

Develop a research, map and identify the international market and guarantees possibilities for expanding ShapeShift product worldwide and understand how the Marketing and Product strategy fits internationally at the current scenario.

Create own and expand marketing strategies when ready and guarantee its awareness with international socials, regional landing pages, presence in dev-oriented niched events as sales representative and meet interested people to build with ShapeShift and use the API, Press-Releases, Brave Ads.

Retouch landing pages and interface non-US copywriting with CTAs, understand and propose suitable international experience according to trades and volume goals. Not excluding the possibility to add a new country in Global support with language support and community.

- KPIs

Assuming 250 Weekly Active Transactions coming from Global supported countries, raise its trades by 140% and Volume considering the following setup:

| | Current | Success | Worst |
| --- | -------- | -------- | -------- |
| Global Weekly Trades | 250 | 650 | 300 |

## Additional notes
- Globalization Workstream recognizes that both the interface and the API (and potentially other initiatives that prioritize products, engineering or marketing) are vital to the DAO at this time and will spend every effort to actively contribute with cross-workstreams demands.
- Monthly revenue/cover Workstream costs: Global provides estimated value for fulfilling DAO operational needs with design for marketing and product, propose fixes and features to engineering aiming suitable UI for non-US users.
- Acknowledge Arkeo demands and provides international support as well its global implementation.
- Globalization Dashboard: https://mixpanel.com/p/Gm2rL2mpkZdWBBCbw5dMA2