# Globalization WS 2023 Q3/Q4 - Incubation

The Globalization Workstream expresses its gratitude to all supporters as it successfully completes another term. We are excited to present our proposal for an additional 6-month term in the DAO, allowing us to continue pursuing our objectives. Throughout the current term, we have prioritized data analysis and accountability, utilizing canonical metrics from MixPanel. Our previous term saw significant achievements, including the integration of accessible chains such as BNB, Polygon, and Gnosis, the development of FOXatars, and the introduction of new product features. We look forward to continuing our work and making further progress in the coming term from Aug/2023 to Jan/2024.

# Q1 and Q2 retro

This incubation aims to present the results and the new action plan of the Globalization Workstream. **Let's start with an overview around the goals of the current proposal.**

#### Goal #1: 50k Global MAUs by July/2023 (6-month term)
The data reveals that the actions taken by the Globalization Workstream have played a crucial role in maintaining MAUs since April. We observed a spike in MAUs followed by a decline, but the current projections indicate a positive growth trajectory. This indicates that we are regaining momentum and experiencing significant user curve retention. The graphic below illustrates the overall traffic originating from outside the US.

Tracked Global MAUs: 52,411
MAUs breakdown
- March: 9,079
- April: 22,604
- May: 17,348
- June 19th: 20,167 (+16.25% from previous month)

Criteria: Filter = Country _is not_ US / source: Global [Public Mixpanel](https://mixpanel.com/public/Gm2rL2mpkZdWBBCbw5dMA2)

Globalization MixPanel reveals that **62%** of app.shapeshift.com traffic originates from the US, while the remaining **38%** comes from non-US sources in Globalization Support context. Overall, the traffic from non-US based people is higher than US traffic, considering all countries showed on MixPanel - the world traffic represents **72%** of all ShapeShift accesses. [Check Globalization report for identified MAUs coming from the support provided by Globalization Workstream.](https://hackmd.io/@BOScHcilSJqReCUCnMoSCw/Skj96uow2)


Source: [Globalization Public Mixpanel](https://mixpanel.com/public/Gm2rL2mpkZdWBBCbw5dMA2)

#### Q1 Goal #2: Double Portuguese (1600 average -> 3.2k) and triple Spanish (600 average -> 1.8k) Twitter subs over 6-month term

Spanish Twitter subs: 2,024 - Goal accomplished!
Portuguese Twitter subs: 1,666

#### Goal #3: 6.400 subscribers in Global Socials by the end of the term

Brazilian Twitter: 1666
Spanish Twitter: 2070
Intern Twitter: 800
Spanish Telegram: 400
Spanish Odysee: 362
Spanish Hive: 256

To be completed in Q3

#### Goal #4: Accomplish translation maintenance ensuring weekly updates on time-based activities aiming 20+ updates

In addition to the usual weekly translations throughout updates using [Gitlocalize](https://gitlocalize.com/repo/8668) and WeGlot for regional landing pages (es.spaheshift.com, br.shapeshift.com and fr.shapeshift.com), we also proposed and executed new features to our code aiming a legacy:

- [Hard-coded “Revoke” string in app
](https://github.com/shapeshift/web/issues/3765)
- [Translation Maintenance Script](https://github.com/shapeshift/web/pull/4019)
- [Minor “lib” fixes](https://github.com/shapeshift/lib/pull/1225)
- [Fix invalidated translations script typing](https://github.com/shapeshift/web/pull/4225)
- [Translations Counting Script](https://github.com/shapeshift/web/pull/4286)
- [feat: change Trade into Trade/Bridge in large nav](https://github.com/shapeshift/web/pull/4484)
- [lib repo translations cleanup](https://github.com/shapeshift/lib/pull/1228)
- [fix: make select a network copy translatable](https://github.com/shapeshift/web/pull/4656)

#### Goal #5: Open our community markets by integrating the right on/off-ramp solution i.e. PIX for Brazil, other Latin America popular payment method.

We have always believed in the potential of the global market, and the crypto economy is becoming globalized. To tap into new markets and potential customers, we have worked closely with Onramper, Swapix and loopipay to provide payment methods that are popular in South American countries. This allows us to expand partnerships and explore revenue sources within our product. We got results with onramper where we found the solution of agregating a PIX partner in the services offered. This objective aligns with the DAO's goals, and we expect to contribute by supporting one of the few revenue streams.

#### Goal #6: Foster KeepKey retail during 6 months aiming relevant growth

We are officially launching KeepKey in Brazil, which included sales, giveaways, and active participation in events for increased brand exposure and market presence.

- [BenInCrypto Interview](https://br.beincrypto.com/veja-os-5-mitos-sobre-carteiras-de-hardware-que-o-keepkey-explicou-no-nft-brasil/)
- [KeepKey BR Shopify](https://keepkeybr.myshopify.com/products/carteira-keepkey-classic)
- NFT.Brasil Stage

#### Goal #7: Attend to 4 strategic major events during the 6-month term

Crypto events offer valuable networking opportunities and insights into emerging trends. They showcase innovative projects, fostering collaborations and raising the profile of DAOs. The collective energy at these events reignites motivation within the DAO community, driving active participation and pushing decentralized innovation.

Choosing events aligned with the DAO's goals ensures a worthwhile investment of time and resources.

- ETH Denver: Global ops w/ Vlad
- ETH Rio: Vlad's mainstage
- ETH Samba: Guiriba's mainstage
- ETH Barcelona (ongoing): Joanna's hackthon mentorship, side event
- NFT.Brasil: Sponsorship with booth, 2 speaking opportunities, event social media presence, press release, merch, FOXatar and KeepKey launch.

The highlight is the first IRL event funded 100% by the Spanish. This time, Joanna will be mentoring ETH Barcelona hackathons and hosting a branded ShapeShift side event. Let's build upon the success of the previous edition and ensure our presence at this major event in Spain.

### Globalization on demand

#### Marketing and Global campaigns

In addition to our established goals, the Globalization Workstream has actively supported other Workstreams by serving as a reliable marketing workforce, delivering graphic and textual content as needed.

Not just supporting other workstremas

We have also been actively involved in the Mercle project, providing design services and contributing our workforce to help achieve the project's goals.

Our commitment extends beyond our own objectives, as we strive to collaborate and assist other initiatives within the DAO ecosystem.


Atlan's assets: https://drive.google.com/drive/folders/1xvziw0O3rFWoSl9uRsYgTiWHmzZ2HOqu

#### Press Releases

Press releases are an excellent long-term strategy and carry significant credibility in the market. Through partnerships with media professionals, we have gained visibility on notable news portals.

| Cointelegraph - Thorchain Savers | Cointelegraph - Guiriba interview | Beincrypto - ShapeShift wallet |Beincrypto - NFT.Brasil & ShapeShift |
| -------- | -------- | -------- |--|
| [](https://br.cointelegraph.com/news/exchange-makes-passive-and-decentralized-incoming-with-bitcoin-possible) |[](https://br.cointelegraph.com/news/decentralized-exchanges-will-identify-investors-experts-weight-in) | [](https://br.beincrypto.com/shapeshift-integra-carteiras-e-expande-acesso-ao-app/) | [](https://br.beincrypto.com/nft-brasil-confirma-edicao-2024-experiencia-do-usuario-e-destaque/) |

#### Extra PRs 👨‍💻

During our work term, we dedicated ourselves to improving both the product experience and engineering aspects. We executed significant fixes and features to enhance user onboarding, optimize performance, streamline the user interface, and resolve bugs and issues. All comprehensive efforts aimed a Global and efficient product while ensuring sound engineering practices.

- [fix: handle unavail asset for approve tx](https://github.com/shapeshift/web/pull/3778)
- [feat: remember charts timeframe](https://github.com/shapeshift/web/pull/4444)
- [fix: asset search scroll to the top](https://github.com/shapeshift/web/pull/4465)
- [feat: track some user prefs with mixpanel](https://github.com/shapeshift/web/pull/4455)
- [feat: mixpanel track dapp connected](https://github.com/shapeshift/web/pull/4665)
- [fix: fox asset names case](https://github.com/shapeshift/web/pull/4651)
- [feat: use the official gnosis network icon](https://github.com/shapeshift/web/pull/4643)
- [feat: default fiat currency for ramps from user prefs](https://github.com/shapeshift/web/pull/4588)
- [feat: absolute path for meta tag on homepage](https://github.com/shapeshift/web/pull/4588)
- [Other extra PRs - search for _dev_ in Global WS to-do]([https:](https://www.notion.so/shapeshift/05eafcf090e6473e973e02b5537afaf4?v=b5e2fb4b67934585ba10cfcc4f92fee6)//)

# New Horizons

We propose renewing the term of the Globalization Workstream to continue the ongoing work and introduce new goals. Internationalizing a product not only opens doors to new users but also ensures the success of the previous term for another 6 months. The Workstream is committed to completing these goals in the upcoming quarter:

### Goals

- Reach 50% of app.shapeshift.com value (currently holding 38%) counting with Global WS Support
- Make sure ShapeShift product is globally accessible
- Develop FOXatars project with a dedicated design plan
- Extend social goals to Q3 and Q4 and accomplish them

Costs

## Team

| Fox | Name | Role |
| -------- | -------- | -------- |
|  | **thesmith** - WS Leader | Full time. Responsible for making executive decisions for the team. Acts on all battle fronts along with the co-leader. This profile is extremely communicative and exposed, being able to transit in local markets and establish authority. Should secure and manage the entire WS budget. |
| | **vlad** WS Co- Leader | Full time. Performs general management tasks, from contributors to operations. He has a duty to uphold ShapeShift ethos and ensure the ongoing maintenance of the team within the Workstream Leader. He also has as a Leadership profile, being able to perform complex tasks and create strategies for the team. |
|  | **firebomb** devOps| Part time. Responsible for developing the necessary ecosystem to ensure that our app and landing pages are language-compliant. This involves addressing product and UX aspects and proposing [code improvements](https://github.com/firebomb1) to enhance functionality. French speaker, Global WS translation flow management. |
|  | **jpanam** Spanish Coordinator | Full time. Supervises our networks and contributors in Spanish, performs translation and assists in community growth directly by creating content. Spanish team budget management. Availability to regional and international events in Latin America. |
|  | **joanna** Community | Part time. Available to apply off-the-curve growth strategies. She is focused on developing the Spanish community by managing our Spanish social networks. Joanna is available to regional and international events in Europe being a trilingual speaker: spanish, english and french. |
|  | **atlan** Full Stack Designer | Part time. Dedicated designer with the ability to meet the demands of other workstreams, already performing in this role, and responsible for the artistic conception and production of the FOXatar, Poaps, SM content and more. Atlan also produces assets for our product, such as the FOX Missions page. |
|  | **guiriba** - Full Stack Content | Part time. Creates content and editorial lines for our growth actions. He is also the source of Portuguese and Spanish content and during the Q1 started to perform in English content. Guiriba also manages the Portuguese Twitter and coordinates [all Twitter Spaces](https://docs.google.com/spreadsheets/d/1sXoeBGINcDLu3P8fgUb_FWHrsSDPuDa8LAarx0L1c40/edit#gid=1784489593) there. |