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# System prepended metadata

title: Globalization WS - MAUs study

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## Summary:

ShapeShift is experiencing international growth and expansion. LatAm MAUs have reached its ATH, with increased pageviews and connected wallets. The introduction of Russian language support has attracted genuine users, confirmed by the Select Locale metric. Our analysis of MAU acquisition through language support reveals promising results. The Connected Wallets filter has identified growth in Global Support countries and beyond. These developments highlight our platform's success in diverse international markets.

For more information: [Globalization Public Mixpanel](https://mixpanel.com/public/Gm2rL2mpkZdWBBCbw5dMA2)

### Portuguese and Spanish MAUs:

MAUs are reaching an all-time high, with around 6900 pageviews and a notable increase in connected wallets. This growth is a reflection of the established globalized communities, which are now expanding their activities to Spain.

![](https://hackmd.io/_uploads/S1Hxh1xu3.png)



### добро пожаловать, россия

The introduction of Russian language support has attracted new users, and based on the Select Locale metric, we are confident that these are genuine users. Looking to MAUs acquisition through language support, we have the following scenario:

![](https://hackmd.io/_uploads/Bky4RkgOn.png)

### Life outside the bubble

Global MixPanel uses Connected Wallets filter to understand if users are truly interacting with our product, and we have identified growth in countries belonging to Global Support, among others. The graph below considers the Connected Wallets x All Events over past 3 months:

![](https://hackmd.io/_uploads/B16sNelOh.png)
Criteria: Filter = Country _is not_ US 

By delving Connected Wallets and Trade Confirmations data, it becomes apparent that Brazil, Russia, and Ukraine are among the top 10 countries . The goal aims increase the number of Trade Confirmations.

![](https://hackmd.io/_uploads/SJCbNpWuh.png)


Data reveals that the actions taken by the Globalization Workstream have played a crucial role in maintaining MAUs since April. We observed a spike in MAUs followed by a decline, but the current projections indicate a positive growth trajectory. This indicates that we are regaining momentum and experiencing significant user curve retention. The graphic below illustrates the overall traffic originating from outside the US.

Tracked worldwide MAUs: 52,411
Breakdown
- March: 9,079
- April: 22,604
- May: 17,348
- June 19th: 20,167 (+16.25% from previous month)


![](https://hackmd.io/_uploads/BJQ_37Cwn.png)
Criteria: Filter = Country _is not_ US / source: Global [Public Mixpanel](https://mixpanel.com/public/Gm2rL2mpkZdWBBCbw5dMA2)


 Globalization MixPanel reveals that **62%** of app.shapeshift.com traffic originates from the US, while the remaining **38%** comes from non-US sources in  Globalization Support context. Overall, the traffic from non-US based people is higher than US traffic, considering all countries showed on MixPanel - the world traffic represents **72%** of all ShapeShift accesses.
 
![](https://hackmd.io/_uploads/BkbVKRZd3.png)


## Closing Thoughts

ShapeShift is able to go beyond internationalization. It features a roadmap with great potential. During Q1 and Q2, we were able to laverage new implemented features, and we believe the next step is foster ramp practices among the countries we venture into.

This study identified roughly 15k MAUs coming from the support provided by Globalization and established a median breakdown between page views x connected wallets  for the last 3 months. it also motivates us to leverage ramp practices as one of the goals of Globalization WS.

March/2023: 1,6k MAUs
April/2023: 5k MAUs
May/2023: 3,5k MAUs
June/2023: 4,5k MAUs

![](https://hackmd.io/_uploads/ryKc6ULd2.png)

Criteria: Filter = All events / Country code

