---
# System prepended metadata

title: Global 2023 Q1 and Q2 retro

---

# Q1 and Q2 retro

This incubation aims to present the results and the new action plan of the Globalization Workstream. **Let's start with an overview around the goals of the current proposal.**

#### Goal #1: 50k Global MAUs by July/2023 (6-month term)
The data reveals that the actions taken by the Globalization Workstream have played a crucial role in maintaining MAUs since April. We observed a spike in MAUs followed by a decline, but the current projections indicate a positive growth trajectory. This indicates that we are regaining momentum and experiencing significant user curve retention. The graphic below illustrates the overall traffic originating from outside the US.

Tracked Global MAUs: 52,411
MAUs breakdown
- March: 9,079
- April: 22,604
- May: 17,348
- June 19th: 20,167 (+16.25% from previous month)


![](https://hackmd.io/_uploads/BJQ_37Cwn.png)
Criteria: Filter = Country _is not_ US / source: Global [Public Mixpanel](https://mixpanel.com/public/Gm2rL2mpkZdWBBCbw5dMA2)


 Globalization MixPanel reveals that **62%** of app.shapeshift.com traffic originates from the US, while the remaining **38%** comes from non-US sources in  Globalization Support context. Overall, the traffic from non-US based people is higher than US traffic, considering all countries showed on MixPanel - the world traffic represents **72%** of all ShapeShift accesses. [Check Globalization report for identified MAUs coming from the support provided by Globalization Workstream.](https://hackmd.io/@BOScHcilSJqReCUCnMoSCw/Skj96uow2)

![](https://hackmd.io/_uploads/r1vx6ktwn.png)

Source: [Globalization Public Mixpanel](https://mixpanel.com/public/Gm2rL2mpkZdWBBCbw5dMA2)

#### Q1 Goal #2: Double Portuguese (1600 average -> 3.2k) and triple Spanish (600 average -> 1.8k) Twitter subs over 6-month term

Spanish Twitter subs: 2,024 - Goal accomplished!
Portuguese Twitter subs: 1,666 

#### Goal #3: 6.400 subscribers in Global Socials by the end of the term


Brazilian Twitter: 1666
Spanish Twitter: 2070
Intern Twitter: 800
Spanish Telegram: 400
Spanish Odysee: 362
Spanish Hive: 256

To be completed in Q3

#### Goal #4: Accomplish translation maintenance ensuring weekly updates on time-based activities aiming 20+ updates

In addition to the usual weekly translations throughout updates using [Gitlocalize](https://gitlocalize.com/repo/8668) and WeGlot for regional landing pages (es.spaheshift.com, br.shapeshift.com and fr.shapeshift.com), we also proposed and executed new features to our code aiming a legacy:

- [Hard-coded “Revoke” string in app
](https://github.com/shapeshift/web/issues/3765)
- [Translation Maintenance Script](https://github.com/shapeshift/web/pull/4019)
- [Minor “lib” fixes](https://github.com/shapeshift/lib/pull/1225)
- [Fix invalidated translations script typing](https://github.com/shapeshift/web/pull/4225)
- [Translations Counting Script](https://github.com/shapeshift/web/pull/4286) 
- [feat: change Trade into Trade/Bridge in large nav](https://github.com/shapeshift/web/pull/4484)
- [lib repo translations cleanup](https://github.com/shapeshift/lib/pull/1228)
- [fix: make select a network copy translatable](https://github.com/shapeshift/web/pull/4656)



#### Goal #5: Open our community markets by integrating the right on/off-ramp solution i.e. PIX for Brazil, other Latin America popular payment method.

We have always believed in the potential of the global market, and the crypto economy is becoming globalized. To tap into new markets and potential customers, we have worked closely with Onramper, Swapix and loopipay to provide payment methods that are popular in South American countries. This allows us to expand partnerships and explore revenue sources within our product. We got results with onramper where we found the solution of agregating a PIX partner in the services offered. This objective aligns with the DAO's goals, and we expect to contribute by supporting one of the few revenue streams.

#### Goal #6: Foster KeepKey retail during 6 months aiming relevant growth

We are officially launching KeepKey in Brazil, which included sales, giveaways, and active participation in events for increased brand exposure and market presence.


- [BenInCrypto Interview](https://br.beincrypto.com/veja-os-5-mitos-sobre-carteiras-de-hardware-que-o-keepkey-explicou-no-nft-brasil/)
- [KeepKey BR Shopify](https://keepkeybr.myshopify.com/products/carteira-keepkey-classic)
- NFT.Brasil Stage


#### Goal #7: Attend to 4 strategic major events during the 6-month term


Crypto events offer valuable networking opportunities and insights into emerging trends. They showcase innovative projects, fostering collaborations and raising the profile of DAOs. The collective energy at these events reignites motivation within the DAO community, driving active participation and pushing decentralized innovation. 

Choosing events aligned with the DAO's goals ensures a worthwhile investment of time and resources. 

- ETH Denver: Global ops w/ Vlad
- ETH Rio: Vlad's mainstage 
- ETH Samba: Guiriba's mainstage
- ETH Barcelona (ongoing): Joanna's hackthon mentorship, side event
- NFT.Brasil: Sponsorship with booth, 2 speaking opportunities, event social media presence, press release, merch, FOXatar and KeepKey launch. 

The highlight is the first IRL event funded 100% by the Spanish. This time, Joanna will be mentoring ETH Barcelona hackathons and hosting a branded ShapeShift side event. Let's build upon the success of the previous edition and ensure our presence at this major event in Spain.

### Globalization on demand


#### Marketing and Global campaigns

In addition to our established goals, the Globalization Workstream has actively supported other Workstreams by serving as a reliable marketing workforce, delivering graphic and textual content as needed. 

Not just supporting other workstremas 

We have also been actively involved in the Mercle project, providing design services and contributing our workforce to help achieve the project's goals. 

Our commitment extends beyond our own objectives, as we strive to collaborate and assist other initiatives within the DAO ecosystem. 



![](https://hackmd.io/_uploads/SyS5Ivsvh.png)



Atlan's assets: https://drive.google.com/drive/folders/1xvziw0O3rFWoSl9uRsYgTiWHmzZ2HOqu

#### Press Releases

Press releases are an excellent long-term strategy and carry significant credibility in the market. Through partnerships with media professionals, we have gained visibility on notable news portals.





| Cointelegraph - Thorchain Savers | Cointelegraph - Guiriba interview | Beincrypto - ShapeShift wallet |Beincrypto - NFT.Brasil & ShapeShift |
| -------- | -------- | -------- |--|
| [![](https://hackmd.io/_uploads/rkgiZm0D3.png)](https://br.cointelegraph.com/news/exchange-makes-passive-and-decentralized-incoming-with-bitcoin-possible)    |[![](https://hackmd.io/_uploads/BJsOzm0v2.png)](https://br.cointelegraph.com/news/decentralized-exchanges-will-identify-investors-experts-weight-in)     | [![](https://hackmd.io/_uploads/rkrN4XRD3.png)](https://br.beincrypto.com/shapeshift-integra-carteiras-e-expande-acesso-ao-app/) | [![](https://hackmd.io/_uploads/S1AzIX0Dn.png)](https://br.beincrypto.com/nft-brasil-confirma-edicao-2024-experiencia-do-usuario-e-destaque/) |


#### Extra PRs 👨‍💻

During our work term, we dedicated ourselves to improving both the product experience and engineering aspects. We executed significant fixes and features to enhance user onboarding, optimize performance, streamline the user interface, and resolve bugs and issues. All comprehensive efforts aimed a Global and efficient product while ensuring sound engineering practices.

- [fix: handle unavail asset for approve tx](https://github.com/shapeshift/web/pull/3778)
- [feat: remember charts timeframe](https://github.com/shapeshift/web/pull/4444)
- [fix: asset search scroll to the top](https://github.com/shapeshift/web/pull/4465) 
- [feat: track some user prefs with mixpanel](https://github.com/shapeshift/web/pull/4455)
- [feat: mixpanel track dapp connected](https://github.com/shapeshift/web/pull/4665)
- [fix: fox asset names case](https://github.com/shapeshift/web/pull/4651)
- [feat: use the official gnosis network icon](https://github.com/shapeshift/web/pull/4643)
- [feat: default fiat currency for ramps from user prefs](https://github.com/shapeshift/web/pull/4588)
- [feat: absolute path for meta tag on homepage](https://github.com/shapeshift/web/pull/4588) 
- [Other extra PRs - search for _dev_ in Global WS to-do]([https:](https://www.notion.so/shapeshift/05eafcf090e6473e973e02b5537afaf4?v=b5e2fb4b67934585ba10cfcc4f92fee6)//)