How to Sell Equipment to End-Users Once equipment becomes costlier than its income or depreciates faster than a business can repair it, it may be necessary to sell. There are various means available for doing this such as selling through resellers, consignment agreements or auctioning the machinery off. Every method offers its own advantages and disadvantages, so selecting the one most suited to your business is crucial. Here are five tips that can help you sell equipment more quickly and efficiently. Businesses selling equipment directly to end-users may be able to secure higher prices than they would receive on the secondary market, especially if this machine is in high demand and there's another company waiting for it - willing to pay a premium to get their hands on it faster. Companies selling directly to end-users should consider advertising their equipment through trade publications and online sales platforms that cater specifically to the industries they serve, in order to reach more potential buyers and increase the chance of making sales.