Because of the constant changes and improvements of algorithms in search engines, people working in the SEO field must always grasp and keep up with changing trends. If you are an SEOer and are also looking for current trends to help boost traffic and increase keyword rankings. So let's explore 9+ SEO trends that are very popular today in this article. Voice Search Optimization Voice Search is no longer a futuristic concept- It's here and growing. With the proliferation of the marketers and virtual assistants like Alxexa, Google Assistant, and Siri, optimizing for voice search has become critical. Pay attention to long-tail keywords and natural language processing (NLP) in order to optimize for these. Incorporate frequently asked questions into your material and make sure your website loads swiftly. ![1](https://hackmd.io/_uploads/SymjrKrL0.jpg) ### Artificial Intelligence AI is transforming SEO. Leverage AI tools can help you to analyze data, identify trends, and optimize your website for search engines. ### Video SEO According to a report from Her Campus Media, up to 51% of Gen Z choose TikTok to search for information instead of Google. This has had a big impact on the SEO industry and of course, to quickly fix it, Video SEO was introduced. Good video SEO can help increase the visibility of the video and find the right audience for distribution. Accordingly, **[SEO Agency Vietnam](https://ondigitals.com/seo-service/)** has quickly recognized the value of video SEO and started to implement it more, not only on Google but also on any platform, along with ensuring SEO optimization. ### Featured Snippet Another SEO trend these days is Featured Snippet - A short piece of information displayed right at the top of the search engine. Allowing users to quickly read the information they are looking for. Optimizing content for Featured Snippet allows website owners to ensure their content is easily accessible to many readers. ![2](https://hackmd.io/_uploads/H1nZUKrIR.jpg) ### PPA Almost every time you search for a topic on a search engine, you will come across the "People Also Ask" section. This section usually appears at the top of the SERP, appearing in the PPA box is an effective strategy for businesses to stand out among thousands of search results. EAT (Expertise, Authoritativeness, Trustworthiness) Google emphasizes high quality content through the EAT principle. Your content needs to demonstrate expertise, be authored by authoritative figures and build trust with your audience. Enhance your EAT by providing accurate information, citing reliable sources, and having content reviewed by experts. Building a strong brand reputation and obtaining positive reviews also contribute significantly to your EAT score. ### Social signals Social signals, such as likes, shares, and comments, can indirectly impact SEO by increasing the visibility and by increasing the visibility and reach of your content. While social media activity is not a direct ranking factor, a strong social presence can drive traffic, build backlinks, and enhance brand awareness. Engaging with your audience on platforms like Facebook, Twitter, and Instagram can amplify your SEO efforts. >>> Let's take a look at why the **[Advertising Agency in Vietnam](https://ondigitals.com/ppc-management-service/)** draws a lot of attention for Foreign Businesses? >>> ### Mobile optimiza Optimizing your website for mobile users is essential, with over half of all internet traffic coming from mobile devices. A mobile-friendly website can ensure that users can easily navigate, read content, and interact with the site on their smartphones and tablets. This leads to longer visit durations and lower bounce rates. ### UX optimization Search engines, particularly Google, are increasingly prioritizing sites that offer exceptional user experiences. This includes fast loading times, mobile-friendly design, easy navigation, and engaging content. Core Web Vitals, which measure loading performance (LCP), interactivity (FID), and visual stability (CLS), are critical components of UX. Enhancing UX means ensuring your website is intuitive and accessible, with a clean layout and minimal disruptions. By focusing on UX optimization, you not only improve your search engine rankings but also enhance user satisfaction, leading to higher engagement and conversion rates. ![3](https://hackmd.io/_uploads/ryHU8KHU0.jpg) ### Data-driven SEO Data-driven SEO is transforming how businesses approach search engine optimization. By leveraging data analytics, companies can make more informed decisions about their SEO strategies. This approach enhances keyword research, allowing marketers to identify high-performing keywords and uncover new opportunities. It also improves content strategy by highlighting which topics resonate most with the audience, driving traffic and conversions. Giving it becomes one of the SEO trends in 2024 that SEOer should catch up.