# 750k Income Challenge --- The aim of the 750k Challenge is to give participants the required environment needed to take then needed actions when it comes to generating online income. There are stages to the challenge and each is very important when it comes to driving sales that would bring the target revenue. The two major thing needed to hit this income goal is 1) Content 2) Community Every thing that has to do with making money online revolves around this two variables. It does not matter if you are selling a product or a service. For those in the service business, informational products are the way to go when it comes to generating income asides from gaining clients. --- **General Principles** --- **a) Getting Potential Customers**: this is the first step in gaining access to a group of people who would likely buy from you. For this challenge the default platform is WhatsApp, but the principles listed here can be applied to all platforms that holds people. The path to getting potential customers involves creating a high value free resource that would help you discover those people that would be interested in what you have to offer. If you are participating in this challenge I believe that you already have a product that people would have interest in buying or a service that you can offer or even teach others how to offer for a fee. You can then leverage ads or exisitng networks to share this across social media using your WhatsApp link, once people sign up and store your number then you can run the course on your Status. It is Important that waht you are offering to teach people is something that they would have interest in learning. You can make use of platforms like answerthepublic.com to gain insights on the questions that people are asking when it comes to your niche. If you are using this research method, then I advice that you watch a quick Youtube video to gain insights on how to use the platform to get search insights. --- **b)Serving Your Audience** : Once that you have served your audience with a the course, you would have to move to the secondn stage of selling. You can create a lot of value for yorur audience from interacting with them. It is through interaction that you would get to know the best things and ways to sell to them. It is also very important to give people value for their money. It is adviced that what you are offering should be worth at least 10X what you are charging. Always over deliver on every promise. --- **c)Sales** : You can drive sales for a product or a service. For those that are selling products you have to ensure that it contains the quality that you are promising and that you can also handle things like delivery appropriately. If you are offering a service, you can position yourself to sell the following things: * Build an audience that you can offer your service to. * Build an audience that you can teach how to offer the said service. This can be achieved through course/Inforamtional products You can also do both, this all depends on the strenght and size of your audience. --- The amount of income that you can generate on social media from these two approaches all depends on the size of your audience. Someone who has an audience size of 100 on WhatsApp won't have the same results as someone with an audience size of 1000. So the key is audience growth. You need people to sell to.