---
# System prepended metadata

title: mock note a jew shop

---

# Atelie Vie - Brainstorm notes

## Brand Vision
- Individualise beauty 
- Tailor-made jewelry for everyone

## Customer Profile 
- Woman aged 22-35
- Have a sense of fashion and a sense of beauty
- Heading towards improving the quality of life
- Stable income - extra budget for beauty and fashion every month
- Classy & fashionable 
- Self-love / self care
- Family background: middle class or above
- Independent and love to be pampered by their loved ones
- Have an enthusiasm for jewelry 

## Unique Selling Point:
- High quality - certified materials
- Highly skilled jewelers
    - Customisable sizing, customisable design (phase 2)
- Well-selected designs
- Wide price-range
- Wide variety of designs
- Products for different needs:
    - Season / celebrations
    - Fengshui
    - Age
-  Reputation for serving celebrities and influencers.

## Product Guideline
### Material: 
- Italian Gold
- Gem Stone
- 18/24K Gold 
### Package:
#### Inner Package:

#### Outer Package:




## Business model - PHASE 1: THE DROPSHIPPING MODEL

### ==:tada:SELECT & SELL products from AN EXISTING INVENTORY:tada:== 
 

### 1. Online: BRANDING and ADVERTISING oriented
Media production must follow `CUSTOMER PROFILE` AND `PRODUCT GUIDELINE`

1. Internal
> Produce and recycle media assets for: 
> - Instagram
> - Tiktok
> - Youtube 
> - OFFICAL WEBSITE(.)com 

2. External
> - Tiktok KOL
> - IG personas
> - Social Media Blogs from acredited individuals/team
> - Acredited news
> - Partner's channels



:::info
**:bulb:Case study:** 
1. PENLIN JEWELRY by Moon Doãn
    - IG: https://www.instagram.com/pelinjewelry/
    - FB: https://www.facebook.com/pelinjewelry
:::



### 2. Offline: 
- Thao Dien Showroom 
- Boutique partnership
- TIGER TEAM (SALE TEAM)

                

## Business Plan: 

### Products and Suppliers:
    Overview of Suppliers and Partnerships
    Criteria for Selecting Products and Suppliers
### Sales and Marketing Strategy:

#### SALE TEAM:

#### Pricing Strategy:
- 10% discounted from supplier on Italy Gold
- -15% discounted from supplier on 



#### Sales Channels:
- ONLINE Channel:
    - Instagram
    - Facebook 
    - OFFICIAL WEBSITE(.)com 

- OFFLINE Channel:
    - Thao Dien Showroom:
        - Showcase inventory
        - Guest appointment by booking
    - Tiger Team: the sale team of Atelie Vie
        - Prefer capcity of 8 people
        - Make commission per sale
        - Can sell at their own price 
        - Must undergo Tiger Training 
        - Must fulfill Tiger Recruitment Criterias
    - Boutique Partnership:
        - Partner holds no stock, only do media and advertisement
        - Products will be transfered to the store once SOLD


Digital Marketing Plan (e.g., social media, SEO)

Customer Acquisition and Retention Strategies

### Operations Plan:
#### Order Fulfillment Process

 Fulfillment flow for online order
```flow
st=>start: Order Placed 
e=>end: Customer Received 
op=>operation: Contact supplier
op2=>operation: Pick up & Package
op3=>operation: Shipping
cond=>condition: Delivered Yes or No?

st->op->op2->op3->cond
cond(yes)->e
cond(no)->op3

```
    Inventory Management (though you don't physically manage inventory in dropshipping)
    Customer Service Procedures
    Technology and Systems (e.g., e-commerce platform, dropshipping software)
### Financial Plan:
    Startup Costs (e.g., website development, marketing)
    Revenue Model (e.g., product markups, subscription fees)
    Sales and Revenue Projections
    Expenses (e.g., marketing, software subscriptions)
    Break-even Analysis
    Funding Requirements (if applicable)
### Customer Service Plan:
    Policies for Handling Customer Inquiries and Issues
    Communication Channels (e.g., email, chat)
    Returns and Refund Procedures
### Metrics and Key Performance Indicators (KPIs):
    Metrics for Monitoring Sales Performance
    Customer Acquisition Cost (CAC)
    Conversion Rates
    Average Order Value (AOV)