# Atelie Vie - Brainstorm notes

## Brand Vision
- Individualise beauty
- Tailor-made jewelry for everyone

## Customer Profile
- Woman aged 22-35
- Have a sense of fashion and a sense of beauty
- Heading towards improving the quality of life
- Stable income - extra budget for beauty and fashion every month
- Classy & fashionable
- Self-love / self care
- Family background: middle class or above
- Independent and love to be pampered by their loved ones
- Have an enthusiasm for jewelry

## Unique Selling Point:
- High quality - certified materials
- Highly skilled jewelers
- Customisable sizing, customisable design (phase 2)
- Well-selected designs
- Wide price-range
- Wide variety of designs
- Products for different needs:
- Season / celebrations
- Fengshui
- Age
- Reputation for serving celebrities and influencers.

## Product Guideline
### Material:
- Italian Gold
- Gem Stone
- 18/24K Gold
### Package:
#### Inner Package:

#### Outer Package:

## Business model - PHASE 1: THE DROPSHIPPING MODEL

### ==:tada:SELECT & SELL products from AN EXISTING INVENTORY:tada:==

### 1. Online: BRANDING and ADVERTISING oriented
Media production must follow `CUSTOMER PROFILE` AND `PRODUCT GUIDELINE`

1. Internal
> Produce and recycle media assets for:
> - Instagram
> - Tiktok
> - Youtube
> - OFFICAL WEBSITE(.)com

2. External
> - Tiktok KOL
> - IG personas
> - Social Media Blogs from acredited individuals/team
> - Acredited news
> - Partner's channels

:::info
**:bulb:Case study:**
1. PENLIN JEWELRY by Moon Doãn
- IG: https://www.instagram.com/pelinjewelry/
- FB: https://www.facebook.com/pelinjewelry
:::

### 2. Offline:
- Thao Dien Showroom
- Boutique partnership
- TIGER TEAM (SALE TEAM)

## Business Plan:

### Products and Suppliers:
Overview of Suppliers and Partnerships
Criteria for Selecting Products and Suppliers
### Sales and Marketing Strategy:

#### SALE TEAM:

#### Pricing Strategy:
- 10% discounted from supplier on Italy Gold
- -15% discounted from supplier on

#### Sales Channels:
- ONLINE Channel:
- Instagram
- Facebook
- OFFICIAL WEBSITE(.)com

- OFFLINE Channel:
- Thao Dien Showroom:
- Showcase inventory
- Guest appointment by booking
- Tiger Team: the sale team of Atelie Vie
- Prefer capcity of 8 people
- Make commission per sale
- Can sell at their own price
- Must undergo Tiger Training
- Must fulfill Tiger Recruitment Criterias
- Boutique Partnership:
- Partner holds no stock, only do media and advertisement
- Products will be transfered to the store once SOLD

Digital Marketing Plan (e.g., social media, SEO)

Customer Acquisition and Retention Strategies

### Operations Plan:
#### Order Fulfillment Process

Fulfillment flow for online order

st=>start: Order Placed 
e=>end: Customer Received 
op=>operation: Contact supplier
op2=>operation: Pick up & Package
op3=>operation: Shipping
cond=>condition: Delivered Yes or No?

st->op->op2->op3->cond
cond(yes)->e
cond(no)->op3

Inventory Management (though you don't physically manage inventory in dropshipping)
Customer Service Procedures
Technology and Systems (e.g., e-commerce platform, dropshipping software)
### Financial Plan:
Startup Costs (e.g., website development, marketing)
Revenue Model (e.g., product markups, subscription fees)
Sales and Revenue Projections
Expenses (e.g., marketing, software subscriptions)
Break-even Analysis
Funding Requirements (if applicable)
### Customer Service Plan:
Policies for Handling Customer Inquiries and Issues
Communication Channels (e.g., email, chat)
Returns and Refund Procedures
### Metrics and Key Performance Indicators (KPIs):
Metrics for Monitoring Sales Performance
Customer Acquisition Cost (CAC)
Conversion Rates
Average Order Value (AOV)