# How To Turn Your Burger Boxes From Zero To Hero
I’ve been working with a lot of [burger boxes](https://yourpackaginghub.com/) companies lately. I’m not sure if it’s because they are so good or because the market is so hot right now, but every company that I talk to has this problem: They have no idea how to turn their boxes from zero to hero.

They think they know what works and what doesn’t work, but when you ask them why their product isn’t selling like gangbusters, they can’t tell you. And that’s where we come in. We help them figure out why their products aren’t selling and then we show them exactly how to make those boxes fly off the shelves.

We do this by using our proprietary software, which allows us to see all of the data about your product – including its price point, brand recognition, target demographic and more. This helps us understand who your customers are and what makes them tick. Then we use this information to create an effective marketing plan for your business.

This plan includes everything from creating ads that will get people talking about your product to making sure that your packaging is attractive enough to entice consumers into buying your product.

Once we have a solid understanding of your customer base, we develop a strategy that will allow you to reach your goals. This could be anything from increasing sales volume to getting your product on TV. It really depends on what you want to accomplish.

The key thing is that we don’t just sell you our services; we teach you how to become successful yourself. So whether you want to increase your sales volume, improve your profit margins or even launch a new product line, we can help you achieve your goals.

It's called "marketing".

You need to find out what your target audience wants and needs. You need to learn how to communicate with them. You need to learn what motivates them. You need to find out what kind of messages resonate with them. You need a way to measure the effectiveness of your communication.

In short, you need to learn how to market.

## What does that mean? How would I go about doing that?

That means that there are many different ways to approach marketing. One might be to start with the end result in mind, i.e. "how do I get my burgers sold?" The other one might be to start with a specific goal, e.g. "how do I double my sales within six months?"

Both approaches have merits and both require a certain amount of research. But let's assume that you're starting with the end result in your mind. In that case, you should probably start with some basic questions:

1. What are my competitors doing?

2. Who are my customers?

3. What do they want?

4. Why are they buying my product instead of theirs?

5. How do I motivate them to buy?

6. Where do they spend their time online?

7. Which websites do they visit most often?

8. How do I get them to click on my ad?

9. How do I get my ad in front of them?

10. How much money am I willing to spend on advertising?

11. What is the best way to advertise?

12. When should I advertise?

13. What is the best day/time to advertise?

14. How long should my ad last?

15. Should I run multiple ads simultaneously?

16. What is the best type of ad to run?

17. How frequently should I run my ads?

18. How much should I spend per impression?

19. How much should I pay for clicks?

20. How much should I charge for each sale?

[Read More](https://yourpackaginghub.com/)

21. How much should I budget for my entire campaign?

22. How much should I expect to earn over the course of my campaign?

23. What percentage of my total budget should I allocate to advertising?

24. How much should I invest in building up my website?

25. How much should I put into branding?

26. How much should I set aside for promotion?

27. How much should I allot for PR?

28. How much should I save for contingency?

29. How much should I keep in reserve?

30. How much should I allocate to office supplies?

31. How much should I devote to salaries?

32. How much should I dedicate to training?

33. How much should I give to taxes?

34. How much should I leave as an emergency fund?

35. How much should I plan to spend on insurance?

36. How much should I allow for unexpected expenses?

37. How much should I estimate as “wasted” spending?

38. How much should I anticipate as “lost” revenue?

39. How much should I account for as “unforeseen” costs?

40. How much should I factor in as “overhead”?

41. How much should I consider as “profit”?

42. How much should I aim to make per month?

43. How much should I hope to make per year?

44. How much should I try to make per decade?

The answers to these questions will help you determine which areas of your business you should focus on first. For example, if you're trying to increase your sales, then you'd better figure out where your potential customers hang out online and how you can reach them. If you're trying to build up your brand awareness, then you'll need to create more content that people will actually read.