# RustFest Global 2020 - Sponsor meeting 3

2020-07-08, 13:00 CEST

[First meeting](https://hackmd.io/IO-nQw3MTa6C6Qtbwt4OlA)
[Second meeting](https://hackmd.io/g4cxCLdBT5WA61YojCTCNA?view)

## Attendees
* Rafaela
* Wouter

## Talking points

* Who else will be on the sponsorship team?
* Ideally 3 people
* Jeske?
* Previously: Erik (limited availability), Erwin (out)
* Onboarded Niklas, but he hasn't been active - ping? Rafaela will get in touch
* Erik could reach out to single sponsors; Wouter will get in touch

### Sponsorship packages

* Adapt for remote only format
* Outline that was planned for Netherlands:

| Perks | Platinum | Gold | Silver | Bronze |
| -------- | -------- | -------- |-------- | -------- |
| Utrecht | 4.000 | 2.500 | 1.500 | 1000 |
| Included passes | 8 | 4 | 2 | 1 |
| 50% discounted passes | 8 | 4 | 2 | 1 |
|**Website**|
| Logo on sponsor page | v | v | v | v |
| Logo on homepage | v | v | small | |
| Sponsor blurb w/ logo on main page" | v | | | |
| "Presented by" in footer | v | | | |
|**Promotion**|
| A tweet before the event | v | v | | |
| Blogpost mention on the RustFest blog | v | v | | |
| Included in "presented by" tweet on the day of the event | own tweet | v | | |
|**At the conference**|
|Logo in 5 min break slides (several sponsors on 1 slide) | v | v | v | small |
|Conference display banner (only 1 sponsor)| v | v | v | |
|5-min talk before keynote| v | v | | |
|Logo on merchandise at meetups | v | | | |
|**Post conference**|
|Logo in video recordings/live stream | "presented by" screen + opening screen (cover image) *+ `gold`* | small logo on stream + `silver` | closing screen | closing screen (small) |

### Budget, Sponsorship target, Ticket sales

* [Sheet](https://docs.google.com/spreadsheets/d/1lDjraU4f32DWH4x_3PZMB02YivNRrrU_MHzDp5GvDsg/edit?usp=sharing) (*online only* tab)
* Estimated budget for Oxidize Global: 26k
* Estimated sponsorship income: roughly 13k
* 7,3k from Ticket sales
* aiming for 200 sold tickets
* 67x Full Price ticket 60€, 133x Community ticket 25€, currently 97x free tickets
* 6k from RustFest Barcelona
* 1x platinum, 2x gold, 3x silver, 4x bronze = 13k

## Feedback

* Budget: 200 sold tickets might be too optimistic, be more conservative
* Focus on compelling conf experience for sponsors
* Focus on sponsorships, ticket income as "nice bonus"
* Only few people visit sponsor online booths
* Different ticket pricing expectations all over the world
* Average: 30€, lower prices make the conf more accessible
* Smaller budget > cheaper sponsor packages