# Lalbagh/Cubbon Lead Ride

Aims to get people to cycle/walk inside cubbon and lalbagh -
Cubbon cyclists will understand the history of cubbon park - 3 hours of cycling with a guide
Lalbagh - kids will walk around lalbagh and understand the world of plants.

# Partners

FORA - Plants and associated knowledge
Horticulture society - partner to permit space inside lalbagh.
NITHIN - birds and associated knowledge

# Potential Sponsors

Bosch
SAP Labs

# Program Structure

## Flora & fauna walk for kids

## Heritage ride for kids

# OKRs

### Lalbagh

Target 10 schools/month at 25 students per school @ 250 /head.

### Cubbon

Target 10 schools/month at 25 students per school @ 250 /head.

# Budget

Total of around 12 Lakhs for operationalizing the program.

## Capital Cost

| Item| Cost | Details |
| -------- | -------- | -------- |
| Seshadri | 3,00,000 | Tree walks maps |
| Nithin | 1,00,000 | Bird walks maps |
| Murali | 3,00,000 | Tech Stack |
| Designer | 1,00,000 |design elements |

## Operation Cost

| Item| Cost | Total |
| -------- | -------- | -------- |
| Naturalist |2X15000 |30000 |
| Heritage Xpert | 15000 | 15000 |
| Misc |25000 | 25000 |
| Marketing | 20000 |20000 |
| Total | |90000 |

# Revenue Model

Total Potential @ 1,00,000 - 2,00,000/Month

| Customer | Qty | Unit Cost | Total|
| -------- | -------- | -------- | -------- |
| 10 schools | 25 | 250 | 62500 |
| 10 companies | 25 | 500 | 125000 |
| 1 consulates | 25 | 1000 | 25000 |