# Cofea Belt Cycle Trails,

an initiative aimed at providing access to breathtaking cycling routes in the Chikamagaluru region. This endeavor not only promotes eco-tourism and adventure but also fosters collaboration with key stakeholders, including the Cofea Board, renowned businesses like Starbucks and Cafe Cofea Day, as well as local running and yoga communities. Let's dive into the details and discover the tremendous potential this project holds.

# Overview of the Cofea Belt Cycle Trails:
Our goal is to create a network of well-designed cycling trails that wind through the picturesque landscapes of the Cofea Belt. This region is famous for its lush green coffee plantations, majestic mountains, and serene lakes, making it a paradise for nature enthusiasts. By establishing designated trails, we aim to attract cycling enthusiasts, both locals and tourists, who seek adventure and a connection with nature.

# Sustainable Business Model:
a) Revenue Streams:

Trail Rentals : At designated cycle spaces tourists can rent the cycles. @100 Rs / hour
Cofea Tours : Premier tours for premium tourists.@10000 Rs / day
Merchandise Sales: We will develop branded merchandise such as cycling gear, water bottles, and apparel, offering additional revenue opportunities.

# Sponsorship:
Partnering with local businesses, like Starbucks and Cafe Cofea Day, we can secure sponsorship deals that contribute to the sustainability of the project.
b) Collaboration with the Cofea Board & Karnataka Tourism:
As the custodian of the region's coffee heritage, the Cofea Board plays a crucial role in supporting our endeavor. We will collaborate closely to ensure the preservation of the environment, promote sustainable practices, and tap into their network to gain valuable insights and resources.

c) Partnerships with Local Businesses:
Collaboration with established brands such as Starbucks and Cafe Cofea Day will enhance the experience for cyclists. We can arrange pit stops along the trails where participants can rejuvenate with coffee, snacks, and refreshments, creating a win-win scenario for both the cycling community and these businesses.

d) Engaging Running and Yoga Communities:
To cater to a broader audience, we will collaborate with local running and yoga communities, promoting the use of the trails for their activities. This partnership will not only increase footfall but also foster a sense of community and well-being, positioning the Cofea Belt Cycle Trails as a hub for health and fitness enthusiasts.

c) Community Development: Engaging with local communities and promoting their activities will strengthen community bonds and contribute to the overall development of the region.
# operational plan

Step 1 :+1:
Lead Ride consortium - get the community interested organize a Tour on World Cofea day - get to know audience, estate owners, sponsors and everyone in the space to promote this idea.

Step 2:
Develope Business and Strategic Action Plan for cofea trails.
Seek Investment and arrive at a business model -

Short term actions.
Long term actions.
Structured Project Management

Step 3 :+1:
Launch with a brand and a influencer -
channels;