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# System prepended metadata

title: DAO Records NFT Marketplace Launch Plan

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# DAO Records NFT Marketplace Launch Plan

## **Phase 1: Pre-Launch Preparation**
- **Duration:** 1 week
- **Objective:** Set up infrastructure, finalize assets, and prepare for community engagement.

### Tasks:

1. **Finalize Smart Contracts:**
   - Ensure the smart contracts for Ticket NFTs and Audio NFTs are thoroughly tested in a controlled environment.
   - Conduct internal audits of smart contracts to ensure security and functionality.

2. **Set Up Marketplace:**
   - Deploy the marketplace on the Juno Network Testnet.
   - Confirm the functionality of listing, buying, and transferring NFTs.
   - Test wallet integrations to ensure users can connect and interact seamlessly.

3. **Create Marketing Collateral:**
   - Develop promotional materials (banners, social media posts, press releases).
   - Prepare detailed guides and FAQs for new users on how to participate.

4. **Community Engagement Preparation:**
   - Draft announcements and teasers for social media platforms and relevant Juno Network forums.
   - Prepare influencer outreach and partnerships for added visibility.

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## **Phase 2: Initial Community Testing**
- **Duration:** 1 week
- **Objective:** Engage the Juno Network community in testing the platform to gather feedback and fix any issues.

### Tasks:

1. **Announce the Test Event:**
   - Publish an announcement on the Juno Network community channels (Discord, Telegram, Twitter, etc.) about the upcoming test event.
   - Highlight the opportunity to participate in the testing of Ticket NFTs and Audio NFTs.

2. **Testnet Distribution:**
   - Release 100 Ticket NFTs and 10 of each Audio NFT (total of 40 Audio NFTs) on the Juno Testnet.
   - Encourage users to interact with the marketplace by purchasing, and providing feedback.

3. **Incentivize Testing:**
   - Offer rewards or recognition for users who participate actively and provide valuable feedback.
   - Conduct a giveaway or raffle for participants, such as exclusive NFTs or community tokens.

4. **Collect Feedback:**
   - Create a feedback form or survey to gather user experiences and suggestions.
   - Monitor community channels for any issues or bugs reported by users.

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## **Phase 3: Final Adjustments and Pre-Launch Promotion**
- **Duration:** 1 week
- **Objective:** Make final adjustments based on feedback and ramp up promotional efforts for the main launch.

### Tasks:

1. **Refine the Platform:**
   - Implement necessary changes and fixes based on the feedback from the test event.
   - Conduct a final internal audit and stress test on the mainnet environment.

2. **Launch Countdown:**
   - Start a countdown to the official launch on social media and community channels.
   - Share sneak peeks of the final marketplace, including the interface and NFT assets.

3. **Engage Influencers and Partners:**
   - Activate previously established influencer and partner campaigns to broaden reach.
   - Schedule AMA (Ask Me Anything) sessions with community leaders and developers to discuss the marketplace and its features.

4. **Pre-Launch Whitelist Event:**
   - Open a whitelist for the first wave of users who will have early access to the marketplace.
   - Offer exclusive benefits for whitelisted users, such as discounted prices or special edition NFTs.

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## **Phase 4: Official Launch and Promotion**
- **Duration:** 2 weeks
- **Objective:** Successfully launch the marketplace and ensure a smooth user experience, while driving community participation.

### Tasks:

1. **Marketplace Launch:**
   - Officially release the DAO Records marketplace on the Juno Network mainnet.
   - Announce the availability of 100 Ticket NFTs and 40 Audio NFTs.

2. **Launch Event:**
   - Host a virtual launch event, possibly live-streamed, featuring a demo of the marketplace.
   - Encourage real-time participation in purchasing the Ticket NFTs as a part of the launch celebration.

3. **Post-Launch Marketing:**
   - Continue promoting the marketplace across social media, highlighting user testimonials and success stories.
   - Release content showing the NFTs in use (e.g., attending the virtual event with the Ticket NFTs).

4. **Monitor and Support:**
   - Provide real-time support for any user issues or questions.
   - Monitor the marketplace for performance and scalability, making any necessary adjustments.

5. **Post-Launch Incentives:**
   - Offer limited-time incentives for the first wave of purchasers (e.g., bonuses for early adopters, referral rewards).
   - Engage with the community to gather ongoing feedback and prepare for future updates.

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## **Phase 5: Create a Real Live Music Event in the UK with Bands**

1. **Event Planning and Logistics:**
   - **Venue Selection:** Choose a prominent venue in the UK that resonates with the target audience (e.g., a well-known music hall, an outdoor festival site, or an iconic club).
   - **Band Lineup:** Curate a lineup of popular and emerging bands that align with the DAO Records brand and the interests of the Juno Network community.
   - **Ticket NFT Integration:** Integrate the Ticket NFTs from the marketplace as the exclusive access method for the event. Collaborate with the venue to ensure seamless entry using blockchain-based tickets.

2. **Hybrid Event Experience:**
   - **Live Streaming:** Set up a high-quality live stream of the event for international audiences who hold Ticket NFTs but cannot attend in person. Incorporate interactive elements such as live chats, virtual meet-and-greets with bands, and real-time merchandise sales through NFTs.
   - **On-site NFT Experiences:** Offer exclusive on-site experiences for Ticket NFT holders, such as meet-and-greets with the bands, backstage tours, or limited-edition merchandise NFTs that can only be redeemed at the event.
   - **Exclusive Audio NFT Releases:** Debut new Audio NFTs at the event, with performances of unreleased tracks that can be purchased on the marketplace during or after the event.

3. **Post-Event Engagement:**
   - **Event Highlights and Content:** Produce and release content from the event (e.g., concert footage, behind-the-scenes videos, interviews with the bands) as exclusive NFTs on the marketplace.
   - **Community Feedback and Surveys:** Engage with attendees (both virtual and in-person) to gather feedback on their experience. Use this feedback to improve future events and NFT offerings.
   - **Future Event Planning:** Announce plans for future live events in other locations, expanding the reach of DAO Records and the integration of NFT technology into live music experiences.

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## **Phase 6: Post-Launch Review and Community Engagement**
- **Duration:** 1 week
- **Objective:** Review the launch success, gather detailed feedback, and maintain momentum with the community.

### Tasks:

1. **Analyze Performance:**
   - Review the marketplace's performance metrics (e.g., sales numbers, user engagement, transaction speeds).
   - Gather detailed feedback from users on their experience with the launch.

2. **Community Wrap-Up:**
   - Host a post-launch AMA or roundtable to discuss the event's success and future plans for DAO Records.
   - Recognize and reward top contributors and participants from the launch event.

3. **Plan Future Releases:**
   - Begin planning the next round of NFT releases, based on feedback and demand.
   - Keep the community engaged with regular updates and sneak peeks of upcoming content.
