DAO Records NFT Marketplace Launch Plan

# DAO Records NFT Marketplace Launch Plan ## **Phase 1: Pre-Launch Preparation** - **Duration:** 1 week - **Objective:** Set up infrastructure, finalize assets, and prepare for community engagement. ### Tasks: 1. **Finalize Smart Contracts:** - Ensure the smart contracts for Ticket NFTs and Audio NFTs are thoroughly tested in a controlled environment. - Conduct internal audits of smart contracts to ensure security and functionality. 2. **Set Up Marketplace:** - Deploy the marketplace on the Juno Network Testnet. - Confirm the functionality of listing, buying, and transferring NFTs. - Test wallet integrations to ensure users can connect and interact seamlessly. 3. **Create Marketing Collateral:** - Develop promotional materials (banners, social media posts, press releases). - Prepare detailed guides and FAQs for new users on how to participate. 4. **Community Engagement Preparation:** - Draft announcements and teasers for social media platforms and relevant Juno Network forums. - Prepare influencer outreach and partnerships for added visibility. --- ## **Phase 2: Initial Community Testing** - **Duration:** 1 week - **Objective:** Engage the Juno Network community in testing the platform to gather feedback and fix any issues. ### Tasks: 1. **Announce the Test Event:** - Publish an announcement on the Juno Network community channels (Discord, Telegram, Twitter, etc.) about the upcoming test event. - Highlight the opportunity to participate in the testing of Ticket NFTs and Audio NFTs. 2. **Testnet Distribution:** - Release 100 Ticket NFTs and 10 of each Audio NFT (total of 40 Audio NFTs) on the Juno Testnet. - Encourage users to interact with the marketplace by purchasing, and providing feedback. 3. **Incentivize Testing:** - Offer rewards or recognition for users who participate actively and provide valuable feedback. - Conduct a giveaway or raffle for participants, such as exclusive NFTs or community tokens. 4. **Collect Feedback:** - Create a feedback form or survey to gather user experiences and suggestions. - Monitor community channels for any issues or bugs reported by users. --- ## **Phase 3: Final Adjustments and Pre-Launch Promotion** - **Duration:** 1 week - **Objective:** Make final adjustments based on feedback and ramp up promotional efforts for the main launch. ### Tasks: 1. **Refine the Platform:** - Implement necessary changes and fixes based on the feedback from the test event. - Conduct a final internal audit and stress test on the mainnet environment. 2. **Launch Countdown:** - Start a countdown to the official launch on social media and community channels. - Share sneak peeks of the final marketplace, including the interface and NFT assets. 3. **Engage Influencers and Partners:** - Activate previously established influencer and partner campaigns to broaden reach. - Schedule AMA (Ask Me Anything) sessions with community leaders and developers to discuss the marketplace and its features. 4. **Pre-Launch Whitelist Event:** - Open a whitelist for the first wave of users who will have early access to the marketplace. - Offer exclusive benefits for whitelisted users, such as discounted prices or special edition NFTs. --- ## **Phase 4: Official Launch and Promotion** - **Duration:** 2 weeks - **Objective:** Successfully launch the marketplace and ensure a smooth user experience, while driving community participation. ### Tasks: 1. **Marketplace Launch:** - Officially release the DAO Records marketplace on the Juno Network mainnet. - Announce the availability of 100 Ticket NFTs and 40 Audio NFTs. 2. **Launch Event:** - Host a virtual launch event, possibly live-streamed, featuring a demo of the marketplace. - Encourage real-time participation in purchasing the Ticket NFTs as a part of the launch celebration. 3. **Post-Launch Marketing:** - Continue promoting the marketplace across social media, highlighting user testimonials and success stories. - Release content showing the NFTs in use (e.g., attending the virtual event with the Ticket NFTs). 4. **Monitor and Support:** - Provide real-time support for any user issues or questions. - Monitor the marketplace for performance and scalability, making any necessary adjustments. 5. **Post-Launch Incentives:** - Offer limited-time incentives for the first wave of purchasers (e.g., bonuses for early adopters, referral rewards). - Engage with the community to gather ongoing feedback and prepare for future updates. --- ## **Phase 5: Create a Real Live Music Event in the UK with Bands** 1. **Event Planning and Logistics:** - **Venue Selection:** Choose a prominent venue in the UK that resonates with the target audience (e.g., a well-known music hall, an outdoor festival site, or an iconic club). - **Band Lineup:** Curate a lineup of popular and emerging bands that align with the DAO Records brand and the interests of the Juno Network community. - **Ticket NFT Integration:** Integrate the Ticket NFTs from the marketplace as the exclusive access method for the event. Collaborate with the venue to ensure seamless entry using blockchain-based tickets. 2. **Hybrid Event Experience:** - **Live Streaming:** Set up a high-quality live stream of the event for international audiences who hold Ticket NFTs but cannot attend in person. Incorporate interactive elements such as live chats, virtual meet-and-greets with bands, and real-time merchandise sales through NFTs. - **On-site NFT Experiences:** Offer exclusive on-site experiences for Ticket NFT holders, such as meet-and-greets with the bands, backstage tours, or limited-edition merchandise NFTs that can only be redeemed at the event. - **Exclusive Audio NFT Releases:** Debut new Audio NFTs at the event, with performances of unreleased tracks that can be purchased on the marketplace during or after the event. 3. **Post-Event Engagement:** - **Event Highlights and Content:** Produce and release content from the event (e.g., concert footage, behind-the-scenes videos, interviews with the bands) as exclusive NFTs on the marketplace. - **Community Feedback and Surveys:** Engage with attendees (both virtual and in-person) to gather feedback on their experience. Use this feedback to improve future events and NFT offerings. - **Future Event Planning:** Announce plans for future live events in other locations, expanding the reach of DAO Records and the integration of NFT technology into live music experiences. --- ## **Phase 6: Post-Launch Review and Community Engagement** - **Duration:** 1 week - **Objective:** Review the launch success, gather detailed feedback, and maintain momentum with the community. ### Tasks: 1. **Analyze Performance:** - Review the marketplace's performance metrics (e.g., sales numbers, user engagement, transaction speeds). - Gather detailed feedback from users on their experience with the launch. 2. **Community Wrap-Up:** - Host a post-launch AMA or roundtable to discuss the event's success and future plans for DAO Records. - Recognize and reward top contributors and participants from the launch event. 3. **Plan Future Releases:** - Begin planning the next round of NFT releases, based on feedback and demand. - Keep the community engaged with regular updates and sneak peeks of upcoming content.