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M&E(Media and Entertainment) Collection User Interviews: Discussion Guide
Research goals referenced in Appendix A
M&E Collection product list referenced in Appendix B
## Intro
Thank you for your willingness to participate in this discussion on behalf of Autodesk.
- 今回のミーティングにご参加いただくことをAutodeskを代表して感謝します。
Autodesk offers the M&E Collection, a suite of Autodesk products that is bundled together in an effort to give subscribers access to multiple products at a rate that is often more cost effective than subscribing to two individual products simultaneously.
- AutodeskはM＆Eコレクションという定期購読のお客様に弊社のサービスを複数お安くお使いいただけるという製品バンドルを提供しています。
Autodesk has commissioned this research to understand how people who subscribe to the Collection use those products and how we can better support customer needs through the Collection.
- Autodeskは製品バンドルを購入いただいたお客様のより良いサポート、理解のために研究しています。
You have confirmed that you are willing to have this session recorded for Autodesk’s internal purposes, is this still the case?
- このミーティングをAutodesk社内のみで利用するために録画するのですがよろしいでしょうか？
To ensure we’re talking about the same thing, I’ll show you what’s included in Autodesk’s M&E Collection (display image in Appendix B). - well known products plus some Industry/workflow-specific products.
- 同じトピックについて話しているか確認するためにAutodeskのM＆Eコレクションに何が含まれているかお見せします。

## Warm-up
- I’d like to start off learning a bit more about you and your background.
- まず初めにバックグラウンドについてお聞きしたいです。
1. Tell me about how long you’ve been in your industry and describe what you do on a regular day at your firm/company/organization?
- この業界で働いてどれぐらいになるのか、そして日々の業務で何をしているのか教えて下さい。
- They were founded on 2006, as corporaion, working on live-sction and supporting motion caprute. Around 2007, they got a work to make cut scene for resident evil 5(game made by Capcon), sicne then, they are working on CG. Mainly cut scene for games.

2. What is your history with using Autodesk M&E products?
- AutodeskのM＆Eプロダクトの使用経歴について教えてください
- Their first work on CG was baesed on motion capture, so they used Motion Builder and Softimage. It was their first software related to such field, and ever since, they are using Autodesk software.

3. Could you list off which product(s) from the M&E Collection you currently use? (Display image in Appendix B) Note whether the P is single-product or multi-product user.
- 現在、M＆E関連のどの製品を使っているか教えてください。
- Most used product is MotionBuilder, because they are mainly working on cut scenes using data from motion capture. They also use Maya (They did not talk deep about Maya). These 2 are main products they use.
- What they use those product for ?

a. What do you use this (these) product(s) for in each area of your pipeline? E.g. if they are a film/TV studio – is it modeling and animation only? Not rendering? If they are games – is it modeling only or environments?
- 仕事をする上で、どの製品をどういったフィールドで使っているか教えてください。
- Motion Builder...Retargeting of motion capture data, and make animation for character.
- Maya...Used for cross simulation/simulation such as shake, swing (like hair, waves)

[If P is not an end-user, skip to #16.]

## Awareness & Foundation
Let’s talk a bit more about your experience with the M&E Collection, starting from the high level.
4. Do you recall when you first became aware of the M&E Collection and its use within your organization?
-　社内でM＆Eソフトが採用されたのがいつだったのか、初めてM＆Eコレクションについて聞いたのがいつだったか教えてください。
-　They did not now about M&E collection until they start working on motion capture, bcause they were only working on live action. Mr.Shibata has seen motion capture before, but didn't know anything about software. They learned about M&E collection when they were searching for software to use.
- Did they made the dision ? or other has to pay ?
- Their then client　Capcon was using M&E collection, for convinience with client, they choose M&E collection
- They were the one decided to make the purchase, it was not recomended by Capcon. Apparently Capcon asked them to use the same version as them.
- Do many people in orgnization has access to M&E collection ?
- YES. Whoever has to work on it, has access to it.
5. Whose responsibility within your organization is it to enable access to products within the M&E Collection?
- 社内でM＆Eソフトの権限管理はどなたがされていますか？
- There is one system engineer, and it is his job to control part related to liecense. (They said they dont have department such as system engineering. Just this system engineer alone)
- a. Is the person who enables access to the M&E Collection also responsible for informing you and your colleagues which products come with the Collection?
- その人はどのM＆Eコレクション製品を管理している人はどのソフトが使えるか伝える立場でもありますか？
- YES. It is his responsibility for informing employee, howver, it is NOT his part to educate about product. Education is part for animatio leader, animator and etc.
- Is it onlu MB and Maya that they have access to ?
- Everyone can use everything.
- b. What are some reasons artists might be denied or granted access to products within the M&E Collection? Watch for wandering guesses – if they seem unsure then quickly move
-
- アーティストがM＆E　コレクションのアクセスを制限される理由としては何がありますか？
- No. Designer can use M&E collection. They give example "There are no cases such as person A has accesss to Maya, but person B does not have accesss to Maya"

6. Whose responsibility within your organization is it to educate you about how to use the products within the M&E Collection?
- 社内でM＆Eコレクションのツールの教育を担当してる人はいますか？
7. Do you and your colleagues have access to learning or reference resources on the products contained within the Collection?
- 社員はM＆Eコレクションに含まれている教育、参考資料を利用する事ができますか？
- They dont have resource or education system, but they teach each other, they reference book and website.

8. Why do you think your organization has subscribed to the Autodesk M&E Collection?
- 御社がAutodesk　M＆Eコレクションを採用した一番の理由はなんだと思いますか？

## Usage & Probing for Barriers
Thanks, this is helping me get grounded in your personal experience as well as your company’s culture. Let’s dive into how you’re using the M&E Collection product(s) you’ve been telling me about.
9. [Single-product users] It sounds like your work focuses on using ______. I have a few follow-up questions about that:
- どうやら仕事では、〇〇をメインに使われている様ですね。そのことについていくつかお聞きしたい事があります。
- a. What are the primary benefits you find in using ____? Perhaps list your top 3.
- 〇〇を使う主な理由はなんですか？
- b. How do you feel overall about the features and functionalities offered within the M&E Collection products you use?
- M＆Eコレクションが提供するサービスについて全体的にどう思いますか？
- c. How do you feel about your utilization of products or features in the M&E Collection? Why?
- 使っている中でM＆Eコレクションの製品や機能についてどう思われますか？ 理由も教えてください
- d. Having a subscription to the M&E Collection means you have access to 17 other Autodesk products besides _____, could you share with me your feelings on bringing other products into your workflow?
- M＆Eコレクションを利用されているということは〇〇以外の１７のAutodesk製品を使えるということですが、ほかの製品を仕事で使う事にどう思いますか？
- d.1 What might stop you from including new products in your process?
- 仕事でほかの製品を使わない主な理由はなんですか？
- d.2 What might encourage you to include new products in your process?
- 仮にほかの製品を使うとなれば、その主な理由はなんでしょうか？

OR

[Multi-product users] It sounds like your work centers around a few products like ____, ____, and ____. I have a few follow-up questions about that:
- どうやら仕事では、〇〇、△△や□□をメインに使われている様ですね。そのことについていくつかお聞きしたい事があります。
- a. Paint a picture for me so I understand a bit more about your process for using these products. For example, are they used together on the same project, or for entirely different purposes? might be able to skip If this Is already answered - " you talked before about your use of these three products together" - reiterate how they use and confirm?
- これらの製品を使うの時にどういったプロセスなのか詳しく教えて下さい。例えば１つのプロジェクトで色々使うのか、それとも全く違う目的で使うのか。
- It is case by case. Soemtimes they used in the same project, but sometimes it is for entirely diffrent purpose.
- b. How do you feel overall about the features and functionalities offered within the M&E Collection products you use?
- M＆Eコレクションが提供するサービスについて全体的にどう思いますか
- They often use HumanIK feature in MB to make animation, Maya also has similar human IK, however, they wish these two can work more smoothly. MB has really good response, it is stress freee when making animation, but its not the case of Maya. They want these two to work smoother when they switch from MB to Maya and vise versa.
- Is it about shazring data ?
- They are not sure about it. They feel it when they are using same file on MB and Maya, but Maya is slow. They feel frame drop.
- How deep you go with software?
- Quite deeply. In expert level.
- c. How do you feel about your utilization of products or features in the M&E Collection? Why?
- 使っている中でM＆Eコレクションの製品や機能についてどう思われますか？ 理由も教えてください

10. Does your company do anything to encourage or support your use of M&E Collection products? If yes, what?
- 御社では会社の方からM＆Eコレクション製品の利用を推奨や、支援はありますか？ あるのであれば具体的に教えて下さい。
- They dont quite support but, Because of the high usage ratio among clients, they reccomend their employee to learn.
11. Which additional non-Autodesk M&E-specific products or platforms do you use in your work? What value do they bring to your work process? Especially interesting if interviewee is in film/TV and are only using 3ds, Max, Maya and not Arnold. If not Arnold, are they rendering on the cloud? Or on premise – eg is this access a barrier for them to use Arnold in their workflow or they just use 3rd party rendering services?
- 他に非Autodesk製品やプラットフォームを仕事で使われていますか？ そういった製品は仕事にどういった影響がありますか？
- Facial animation...Dynamixyz, Editing...Adobe, Effect...fooling, fooding.
- How does these software affect your work?
- They had use software that can analize data from picture and track data, so they use Dynamixyz to analyze, but they use that data in Maya to constrain, and make animation.

## Barriers
Let’s dive deeper in those difficulties you’ve experienced with the product(s) you use.
- 製品を使っている時に発生する問題について詳しくお聞きしたいです。
12. [Reference their top challenges and create organic follow-up line of questioning from their earlier list of difficulties. Example:]
- a. How often do you come across this problem or issue or difficulty?
- どのくらいの頻度で課題、問題、困難なケースが発生しますか？
- Maya runs wit script called mel, MB is runs with python, so someone switches over to Maya to MB, due to lack of support for mel in MB, they cant switch over smoothly. They prepared a lot of "useful tools" for Maya, but those tools can't be used or made in MB.
- Not that often, however, software they use chage from project to project. They said "Such problem occurs when someone has been working with Maya for long time switches over to MB. "
- Does it take time to resolve that issue ?
- Issue wont go away that easily, they overcome by using basic function that runs without mel.
- Are there anyone using more than 3 software or more ?
- Not really. Very rare. Because most of their client are Japanese, and apparently most of such clients uses Maya. But sometimes there are clients that uses 3DStudioMax, in that case they use not only MB and Maya, but also 3DStudioMax. Other than that case, they dont use product such as Mudbox.
- Are there anybody use only of the 2 products ?
- No. Most of our employee are animator, so make sure those animators can use both MB and Maya.
- Do they tack the usage ?
- Yes. They track who has access to what, and who is working on which project.
- Do they feel value from subscription ?
- Yes. M&E collection re giving them positive impact.
- Anything Autodesk can do for them ?
- Price.
- Do they feel over priced ?
- They feel it's expensive because they have to pay annual subscription at once.
- How do they determine its valuable ?
- User-friendly-ness and response time. For exmaple, MB is the best product to work with motion capture, with great response time. Also, they shoot with "virtual camera", linking with MB in "real time", so, MB is a product very essential for them, since they start working on motion picture, and nowadays.
- Do they hear any feed back from colleague ? 41:00
- Yes. They do hear from their colleague such as "I wish Maya had this funciton..." but not overall for M&E collection.
- Do we now "what" is that funciton ? 42:00
- The link between software as it was mentioned earlier. Such as coming back and forth between software. They understand it is getting better and better, but they are not fully satisfied yet.
- And recently software such as unrealengine, unity, produts specialized in "real time", they wish Autodesk can link between those software better too.
- What would be 3 reccomendation to Autodesk ? 43:50
- 1. Link between software. (Metioned multiple times)
- 2. Keyborad binding/Shortcut. Because MB and Maya has different keyboard mapping, it's not smooth when they switch over to other. They do know they can remap, but they feel it's only for surface, and it does not reach the deep part or small detail they want. They wish they can transition to one product to other more smoothly.
- 3. (Not answered)
- Any product they want in M&E collection ? 46:20
- They rarely use Mudbox, Redflash has higher freq of using than Mudbox for modeling, and they never used Recap.
- How do they learn new products ? 49:00
- For cases such as they have to use new funtions they never used before, search it on internet, like tutorial website(They said they use Autodesk website too). They learn how to use it and what function/feature it has, and then they think how tthey can assign it to the project.
- How they feel about Autodesk, M&E colleciton ? 51:00
- Good side...Because top studio in Japan uses Autodesk product, it prooves it is the best software.
- Bad side...They are paying for software they are not using, so they wish they can pick only the software they want to use, or they want it to be priced based on number of product they wish to use.
- b. Does this problem prevent you from completing a task or work process?
- そのような問題は仕事に支障を起こしますか？
- c. Is there a workaround you’ve found that allows you to get the task done?
- 支障が起こった時に行っている対処法などはありますか？
- d. Have you ever attempted to bring another Autodesk product into your toolkit to improve your workflow?
- 仕事の効率を改善するためにほかのAutodesk製品をツールとして使うことはありますか？
- d.i If not, why or what’s preventing you from trying this?
- 使わないのであれば、その理由を教えて下さい。
In terms of other challenges, you might have with the M&E Collection product(s), we have a few topics to cover.
- M＆Eコレクションを使っていて発生する問題についてお聞きしたい事があります。

13. Is data loss a concern for you when using products in the M&E Collection? How? If this seems fundamental, continue probing.
- M＆Eコレクションを使っている中でデータ紛失について心配されていますか？ 心配でしたら具体的に教えて下さい。 もし重要な問題でしたら、より詳しく教えて下さい。
15. Let’s talk a bit about interoperability. What does interoperability mean to you?
- 互換性についてお話ししたいです。　互換性についてどう思いますか？　
- a. How important is it to you for the products you use in your work to be interoperable? Why? If this seems fundamental, continue probing.
- 仕事の中で互換性の重要性について詳しく教えて下さい。根本的でしたら、さらに詳しく教えて下さい。

15. I’m curious about your journey with learning new products. How often do you take the time to learn new software products for your work?
- a. What encourages you, or prevents you from learning new software products for your work? If this seems fundamental, continue probing.
## Purchasing and Administration
16. Were you involved in the purchase of M&E Collection subscriptions for your organization, or are you an M&E Collection administrator?
[If yes, see below. If no, skip to #17.]
- a. What are your responsibilities relative to purchasing, maintaining, distributing, installing etc the M&E Colllections products?

- a.i. [For PDMs] What were your Top 3 criteria in making the decision to purchase subscriptions to the M&E Collection?

- b. Based on your understanding, do users at your company know that they have access to multiple Autodesk products in the M&E Collection subscription? If yes, how do they find out this information?

- c. Do you track subscribers’ usage of products within the M&E Collection?
- c.i What’s the breakdown of M&E Collection subscribers who only use one product vs 2 vs 3+?
- c.ii. Do you have information about who these employees are and why they may need to use more than 1, 2, or 3 products?
- c.iii. What do you think differentiates the users that use only one product from those that use multiple products? Please explain in detail.

- d. Have you, or your organization, done anything special to get the most value out of your subscription?
- d.i Is there anything that Autodesk could do that would support this type of initiative?
- e. Do members of your organization use additional M&E-specific products or platforms in your work that are NOT Autodesk products? Which? Why?
- 御社の社員はAutodesk製品ではないM＆E関連の製品やプラットフォームを使われていますか？

- f. How do you decide which members of your organization have access to certain products within the M&E Collection?
- 御社ではどのようにプロダクトの利用権限を決めているのですか？

- g. How do you determine if your investment in the M&E Collection has been valuable?
- M＆E関連製品が御社にとって有益なものかどうかはどう判断しているのですか？

- h. Do you need to justify the cost of the M&E Collection to others in your organization? What does this process look like?
- M＆E製品の購入、コストを他の部署や人に説明する必要はありますか？　それはどのようなプロセスが必要なんですか？
## Recommendations for ADSK
17. From the top line view - Can you try to summarize your general sentiment regarding your experience with products in the M&E Collection, Includeing any relevant positives or negatives?
- では、M＆E製品を使っている上での全体的な意見を良い点悪い点も含めて要約して下さい。
18. What recommendations would you make to Autoddesk to Improve the collection 3, not price.
-　価格以外でAutodeskに何か改善して欲しい点はありますか

## Wrap-up

19. What, if anything, have you heard your colleagues say about Autodesk’s M&E Collection?
- 他の社員がAutodeskのM＆Eツールに何か話していることがありますか？

20. Is there anything else that you would like to comment on about the Autodesk M&E Collection?
- 他にAutodeskのM＆Eについて意見はありませんか？

## Closing script
That’s all I have for you today. Do you have any questions for me or the team? Thanks so much for your time. We’ll be sure to send your gift card promptly. If you don’t see it in your inbox, check your junk mail. If it’s not there within a week, email Charlene from Autodesk and she’ll hunt it down for you.
Thanks again!
- 今日はこれで以上となります。私やチームに質問はありますか？ お忙しい中わざわざお時間をありがとうございました。ミーティング後にすぐに弊社のギフトカードを送付させていただきます。仮にメールで届いていない様でしたら、迷惑メールを確認して下さい。それでも一週間以内に届いていない場合は弊社Autodeskのシャーリーンにメールを送って下さい。本日はありがとうございました。
Appendix A
- How do customers use / desire using products in the collections?​
- What are key improvements that can be made related to features, workflow, interop, ease of use?​
- Are there key attitudes or perceptions about the products that are limiting multi-product adoption?

Appendix B