## Meeting with Adz: May 29th

## SEO:

### Focus on Token Holders:**
- What do they care about?
- How do they end up on POKT?
- DePIN + Alt coins + **<Exchange Here>** tokens
- Broken back links

### Target Audience:
- Twitter: Retail
- Devs: events and partnerships
- Token Holders: Investors
- Gateways: Very important
- Node Runners: Not a focus

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## Site targets:

Separate pages for each end user:

- **Gateways:**
- Full main page + separate page for each.
- **Token Holders:**
- Resources: docs, places to buy
- Tokenomics understanding
- Calendar for events?
- Protocol updates
- Reward programs
- Ultrasound infra
- Real project, real sales, real revenue.
- Deflation
- Narrative + charts
- DAO angle: long way off
- **End User Devs:**
- Quickly get FREE RPC end points
- Take them to gateways, maybe rank the gateways?
- Ping our gateways directly: rank them for devs
- Resources, Bounties
- Docs: chain specific API pages
- Referral codes + points program

#### Graphics:

- Content my responsibility
- **Too many words stick to:**
- infinite scale
- Permissionless Access
- New tokenomics
- Interoperability

### High priority:

- Builder calls

### Resources:
- Twitter on Shannon: https://x.com/POKTnetwork/status/1789368279028441387

### Struggles:

- Lack of authority:
- Site changes have to go through Adz, not foundation.
- Make pages but do not publish for moving forward.
- Focus on functionality, what can be added here.
- Head of content.
- Lack of access:
- Example: **DNS**

### Actions:

- API docs
- Broken backlink:
- Issues in site: https://www.semrush.com/siteaudit/campaign/17483500/review/#issues/warnings
- Toxic: https://www.semrush.com/backlink_audit/17483500/overview
- Build out unpublished pages
- Lots of web tasks from Myrson
- Gain as much access to core resources
- [Iterate on designs for TOKEN and DEV (Gateways)](https://hackmd.io/CdirB_tNToO2gL6dVJuJEA)