### Background
Meta-DAO is an experiment in governance on Solana. It's structured based on Futarchy which was first proposed by Robin Hanson in 2000.

https://themetadao.org/

It's creator is Anon known as metaproph3t.

https://metaproph3t.github.io/

It uses market / trading to vote such that there is finanical incentive to participate and allowing for "the market to decide." This is based on the information theory of markets where they are truly the best mechanism for information to flow.


This design is constructed to offer a solution for the problems facing DAOs in blockchain and the problems facing governance in general.

There is a futuristic aspect to this in that it is an experiment on chain with governance. It has financial components to it so people need to know how to trade. And should understand something about order books and pricing in markets. That being said, you don't have to know much to be able to interact at a very base level.

This is likely the forefront of something which could be adopted by many DAOs in the future which would lead to better value for governance tokens and create a more active participant.


The world is filled with politics which often leads to disgusting behavior and can be quite illogical.

### Branding
Branding positive keywords:
- Rational
- Brutalism
- Experimentation
- Technology
- Science
- Mathematics
- Governance

Branding neutral keywords:
- Cyber-punk
- Legends
- Blockchain
- Cryptocurrency

While this has a critical component of cryptocurrency / blockchain, we feel leaning too heavily on the cyber-punk esque theming may yield it inaccessible. That being said, it could be a great initial step into the world or a directional theme which is part of many themes.

We've started to build products and tooling for interfacing with the protocol, but will likely be constructing products which are produced by the DAO. This would mean everything that touches Meta DAO would have a component of its branding.




### Outcomes
1. Revisit branding come up with any takeaways or comments with respect to constructing it or any questions which may require additional feedback and content to be produced.

2. Create Content
- Discord Invite Background - 1920x1080 16:9 aspect ratio

- Sever Banner Background - 960x540 16:9 aspect ratio

- **Banners for Content**
- *FAQ*
Can be very simple with mostly text and a bit of flare matching theme of the brand
- *Information*
Again just want it to match the branding, can be mostly text with only some flare.

- **Graphics**
- *Voting (Participating)*
Could take inspiration from a group of people interacting in a digital way to cast vote / trade based on what the outcome is. Happy to have a couple versions of this if it requires several to get the point across. I see this sitting within content to convey aspects of the process.
- *Depositing (Tokens, Receiving Pass / Fail Tokens)*
Something with a little flare as part of the process of participating in governance. You deposit primary tokens and get two new ones. These will be used in trading of them.
- *Results of Governance (Pass / Fail)*
When the proposal has reached the end of its time the contract will evaluate the price in each of the pass or fail markets. Which will yield a result (pass or fail). I imagine this conveying this concept.
- *Drafting Proposal*
What goes into it, there's discussion, then formulation in Discord (forum) and then creation on chain, then voting and end result of pass or fail.
I think this could be multiple as well, but we just want to break up massive amounts of content with clear images to help convey key aspects.
- *Sticker / Emoji*
From these designs I'd like to be able to extract concepts into stickers and emjois.