# DAM Standard (Direct to Address Marketing Standard)
The idea / concept here is to develop a protocol primitive / standard which is to be adopted by wallets and advertisers / business operators which affords a direct to wallet means of marketing by which access is paid and revenues shared to those adopting the implementation.

## Standard
Similar to an agreed NFT standard, this standard would operate with a marketplace by which access and distribution through the standard is only accessible through payment into the standard and revenues distributed to wallet providers adopting the standard and containing the address.

This standard has two primary use cases, each with their own "tab" within the wallet. Advertisements and Loyalty Programs. Which both share a base primitive, but have different rulesets for access and distribution.

On the buy side an advertiser / business would set an offer to be able to target addresses within the standard at different rates this could eventually contain an auction service for advertisements, but for now the idea is cNFTs which instead of spam, are legitimately paid for to hit the desired account.

Take for example a NFT marketplace like MagicEden, they could pay in $1,200 to target all DegenApe holders with over $100 USDC balance which hasn't traded on ME for over a month. Where they send a cNFT which is a coupon for 20% of their next NFT purchase.

For a new offering like Phoenix, they could send out to all OpenBook traders a $5 redemption coupon.

For a business operator like Helius could offer a referral points system, or discount on the addresses who have purchased 3 months of service.

## NFT Projects
To address scam NFTs, legitimate projects would accept a onetime payment of X SOL into the protocol which would afford for the wallet and system to display them. This would drastically increase cost of scams, while not completely eliminating it, would be easy to identify and block within wallets as well as blacklist addresses.

## Advertisement
To be able to send these things out to wallet addresses and be received and processed there would be an entry fee (to discourage spam) of $500 USDC paid into the protocol. This fee then would be distributed to the wallet integrators and the DAO for continued development.

To be able to advertise to different demographics and datasets would be a premium however for a variety of fee schemes you can paste addresses you wish to specifically target without leveraging the dataset. The premise for this is that collecting and consuming the data to produce these targets takes time and energy, which we would want to incentivize the continuation of producing and updating these lists. If a list pasted is greater than 100 addresses and matches an existing list > 95% the pricing will be set at that target's price (can't just copy paste the list from a previous use).

For example, obvious lists for NFTs could be priced at $0.50 per address sent. Base fee targets could be $0.03 (this is just an example, we'd have to assess the opportunity) therefore before the campaign is sent, the value collected and rewards to wallets distributed and then the function operated.

### Marketplace
We could also set limits for distribution across a demographic set as well so that there is a 1-2 auction and then 3 day cool down.

If demand for this distribution is in contention, there could be an auction for positioning in the queue.

## Loyalty Programs
Being able to reward loyalty into a program which incentivizes the development of a shared protocol for use can ensure that those contributors and standards are adapted and adopted at the wallet level, providing revenue opportunities across the board.

In this case, points systems, date time rewards, special events, coupons for discounts could all be included for a monthly membership fee. This could be for on and off chain applications, but leveraging a primitive means that integration could be streamlined and adoption accelerated.

This could be a fee assessed per account per month, a flat fee per participating business per month or anything in between. (I do like the idea of Github proposals and code integration driving fees down, as there will be dApp developers using this).

## Revenue Source For Wallets And Integrators
By sharing the fees, wallets now have an incentive to adopt as well as build user experience around this standard (similar to NFTs) this also builds a great advertising experience which actually is useful to the end user. It simplifies these programs for dApp developers and allows for easy integration for inclusion into their systems.

## System Design
Summit - The overall system parameters a held in this contract state whereby seats are available to be participants

Auction - Where the system operates to accept bidding and placement of the cNFTs

Distributor - Where the system combines the generated cNFTs and the parameters set by the fee payer

Generator - The primary contract where the cNFTs are created for the desired target type.

Collector - Where the payments are processed and trigger event cascade

Tracker - A time concious system which processes events and can directly interface with the Generator and Distributor

Oracle - System aware of execution and ensures no double performance occurs