---
# System prepended metadata

title: 'Launch Founder University - Thur, Week 3 (2022)'

---

# Launch Founder University - Thur, Week 3 (2022)

## Thursday

Jason gave a talk last night at https://freestyle.vc/

Invited to: https://intensive.founder.university/

### Founder Dating

1. One Sentence on your product. 
2. What’s your strength? (sales, technical, etc.)

### Gear / Microphones

Always wear headsets! 

It's very important to sound professional online with investors.

Jason's Setup: https://www.notion.so/launch1/Jason-Calacanis-Podcast-Studio-55bcab2a6e5b47418256ba1c90bfc046

Anker PowerConf H700
https://www.amazon.com/dp/B09BVP6ZBY

Jabra
https://www.amazon.com/gp/product/B00ODRSGX4

USB Headset with Microphone for PC Laptop
https://www.amazon.com/Microphone-Headphone-Canceling-Computer-Conference/dp/B09N3N9ZWJ/


### Site Feedback Notes

* Unit economics is key.. should include cost of acquisition / sales, business model, unit production cost etc
* Break-even point is a good discussion for companies that are not hyper-growth
* Here's a brilliant growth hack: charge $1 / month to all users (perhaps tying to more dollar value as features are unlocked). This proves early market demand.
* The website 'Hero headline' should mean something to a user right out of the gate. Make it clear.
* Always answer investor questions directly.. repeat the question if needed to buy time. Don't dance.
* Quick way to vet your pitch: have your users give you a 1 line description of your product back to you.

### Q/A

**Q: Raising money in person vs online**
A: Better to ask for quick short meetings when you're ready. GIve them data up front in a summary. 

Remember: :Loom, Zoom, Room".  

Example: 

"Hello. You said on xyz that you're interested in zyx. I'd like your feedback on our company as we're also in zyx. Here are 4 slides from my deck that are most important, here's our metrics, here's our chart, here's our top 3 customers, heres our Calendly link to set a meeting, etc."

Then send a teaser deck (crisper version of your website in deck form)

**Q: If a company attempts to raise capital on a pre-product / pre-revenue basis, what’re the most important points that a VC considers? Involvement of design partners? Size of waitlist? etc.**
A: They'll look at previous success, any exits, prior wokring history of team, a stunning looking product (world class design), etc.


### Community Notes

Here’s what I’ve got for the Loom intro:

3 min trailer:

-Personalized Intro
-Top metrics for company
-Overview of what they’ll see in the loom
-Product Demo
-Top 4 slides
-Fundraising Ask 
-Personal Ask (10-20 min over zoom / +calendly link)