# Goals for today ($147k in total on retail)

At 13% conversion and a $64 averge order, this equates to 17,700 sessions. The following session number goals are based on yesterday's split between channels:

- Email: 3,172
- Sessions by 12pm: 1,060
- Texting: 2,325
- Sessions by 12pm: 775
- Partners: 2,423
- Sessions by 12pm: 807
- IG Bio: 790
- Sessions by 12pm: 264
- Facebook Ads: 1,490
- Sessions by 12pm: 500
- Google Ads: 275
- Sessions by 12pm: 92

# Black Friday

- New Users
- Partners - $21k
- Instagram Bio - $9k
- Facebook Ads - $7k
- Google Ads - $5.3k
- Returning Users
- Texting friends - $57.7k
- Email Friend - $46.1k
- Partners - $10.1.k
- Instagram Bio - $7.1k
- Google Ads - $4k
- Facebook Ads - $3.7k
- Products
- Christmas Bundle of 8 - $7.9k
- Christmas Bundle of 4 - $7.6k
- Spiced Cranberry 16oz - $5.7k
- Christmas Day & Tree Farm Bundle - $5.5k
- Tree Farm 16 oz - $5.1k
- Christmas Day 16oz - $4.9k
- Spiced Cranberry + Tree Farm Bundle - $3.9k
- Fall & Christmas Bundle of Eight - $3.5k
- Christmas Day + Tree Farm Bundle of Four - $3.3k
- Momma's Kitchen 16 oz - $3k
- Best Ads/ verbiage
- We hope ya brought your PARTY HAT! 🥳 Snag 30% off EVERYTHING + free shipping! 📦
- Biggest candle party of the year
- Our BIGGEST Cyber Monday candle party STARTS NOW, friend! 🎉 30% off + free shipping on EVERY. SINGLE. CANDLE. 👏💃
- Christmas candle shoppin' check list... 🎄🎁