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title: Mobile App Dev - App Brainstorming Example

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Mobile App Dev - App Brainstorming Example
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## Favorite Existing Apps - List
1. Instagram
2. BeReal
3. Facebook messenger
4. TikTok
5. calculator
6. calendar
7. image style transfer
8. notes app
9. spotify 
10. 


## Favorite Existing Apps - Categorize and Evaluate
### Instagram
   - **Category:** Photo & Video / Social 
   - **Mobile:** Website is view only, uses camera, mobile first experience.
   - **Story:** Allows users to share their lives in pictures and enhance their content with filters
   - **Market:** Anyone that takes pictures could enjoy this app. Ability to follow and hashtag based on interests and categories allows users with unique interests to engage with relevant content.
   - **Habit:** Users can post throughout the day many times. Features like "Stories" encourage more candid posting as well. Users can explore endless pictures in any category imaginable whenever they want. Very habbit forming!
   - **Scope:** Instagram started out extremely narrow focused, just posting pics and viewing feeds. Has expanded to a somewhat larger scope including "Instagram Stories" (a la SnapChat) and messenger features. 
### BeReal
   - **Category:** Photo / Social
   - **Mobile:** mobile only experience.
   - **Story:** Allows users to share a daily photo at a specific time. The photo captures using both the front camera and the back camera. The photo can not be retouched. Keeping the photo real. Users have to use this app, and post their daily photo to gain access to friends' daily photo. Friends's can add reaction and comments on the daily photo.
   - **Market:** High school and college students who wants to know that is going on with everyone.
   - **Habit:** Users need to (/ only can) post one photo a day. Need to post their own photo before able to view others'.
   - **Scope:** BeReal is very narrow focused. The only feature is posting daily picture and react to other's picture. 





### TikTok
   - **Category:** Photo & Video / Social 
       - **Mobile:** Website and mobile support same functionality. Mobile first design. Camera is used to take videos.
   - **Story:** Allows users to share, create and discover short videos with filters and various audios.
   - **Market:** Anyone that takes videos or enjoys watching them could enjoy this app. Ability to follow and hashtag based on interests and categories allows users with unique interests to engage with relevant content. A unique algorithim also provides users with content on a "For You" page of videos curated to the user based on previous engagement.
   - **Habit:** Users can post throughout the day many times. Features like "Stories" encourage more candid posting as well. Useres can explore many different categories of videos to a near endless extent. The short timespan of the videos and stories and the simple swipe to scroll and double tap to like makes this very habit forming.
   - **Scope:** TikTok originally started as a lip-syncing app. The scope has expanded vastly to now include messaging, stories, longer videos, and more varied content. 

## New App Ideas - List
1. Student Behavior Tracker
   - Allows teachers, students and parents to stay up to date with student behavior in real time. Teachers can acknowledge positive student behavior when it happens, students can receive instant positive reinforcement and parents can be more tuned in to how their child is doing at school.
2. Message to Reminder
   - Allows user to say a to-do, then the app transcript the voice message to a reminder. 
3. Meal Planner
   - Help user plan meal based on what they have, so the user don't need to spent time figuring out what to eat everyday.


## Top 5 New App Ideas
1. Student Behavior Tracker


## New App Ideas - Evaluate and Categorize
1. Student Behavior Tracker
   - **Description**: Allows teachers, students and parents to stay up to date with student behavior in real time. Teachers can acknowledge positive student behavior when it happens, students can receive instant positive reinforcement and parents can be more tuned in to how their child is doing at school.
   - **Category:** Social Networking
   - **Mobile:** Mobile is essential for the instant logging of student behavior. Students use the app to purchase goods from the student store and other rewards. The camera is used to share images with parents.
   - **Story:** Creates a team between student, parent and teacher. Allows good behavior to not go unnoticed and for students to get rewards and positive reinforcement from teachers, parents and peers
   - **Market:** Any school district or individual classroom teacher of any grade could utilize this app. District wide licensing and custom features could be used for monetization. 
   - **Habit:** Teachers are using this constantly throughout the school day. Students are using the app daily to check their performance and cash in on rewards.
   - **Scope:** V1 would allow teachers to access a roster of students and input behavior logs. Could actually be tested by a real teacher with a class of students. V2 would incorporate a student facing version for students to see their performance. V3 would add a way for students to earn and obtain rewards for goals met. V4 would incorporate a parent facing version.



