---
# System prepended metadata

title: Breed Art Studios

---

# Breed Art Studios
## Who are we?	
Breed Art Stichting; 
            Petar Kaprarov
			Kitty Doomernik
			Virginia Monteverde 
			Roland ?
Director : Luca Renzolla

(short CVs are to be attached)
SPACE and gallery:
Het Hoogt, Het Laagt, Bovenover, Benedenlangs
City	Amsterdam


website:www.breadartstudios.net

- Exibition Space: 56 sq/mt 6 mt high ceilings [plan[]!
(https://i.imgur.com/eSzJqmW.jpg)
ant]
- recording studio
- video production and editing facility
         streaming and live A/V production space for art
         residency space
Neighbourhood Plan Van Goal Monumento architettura brutalista 
 	



## Activity
- 35 shows in 6 anni
- more than 100 artists exhibited
- XXX artists in residence 
- Shop Online
- Collective shows
- Documentation and Archive

### The Neighbourhood
Analisi dello Stadsteel (5 righe max)

### The Gallery
- Vernissage, Installazione, Performance etc.
- Esempi


### The Production House
Cycle: Artist in residence, Workshop and neighbourhood activities, showcase
Sound art

### Future lines

Bridges to community and experimental platform

Citizen Science
    - Spectrometry
    - IOT
    - STEM/STEAM_fields https://en.wikipedia.org/wiki/STEAM_fields
Digital Art Podium
    - Blockchain art
Art-ivism and commons

### Communication
Create audience: naighbourhood, city, high and low arts, network and style
Social Channels: Facebook, Instagram, Twitter
Advertising:
Publications:
Video:

#### Style
#### Community and Social
#### Visibility
#### Audience development

### XXI century Art and Society
Juxtapositions
Network
Biennale

## Program 22-25
- why High Arts Low arts and Buurt arts?
- Community, Art-Ivism and circulation of ideas
- Eventualism
- DIgital Humanies
### Showcases
### Standard for Documentation and Archive
### Collaborations
### Art Science
### Blockchain and Digital Art Podium
### Budget Allocation Perspective

## Guest Curators
(qui non sono sicuro sia una buona idea)

## Critics

## Network of Collaborations
- Stichting Trasformatorio Amsterdam: Site specific arts (NL)
- Stichting Got, Amsterdam, Site specific arts and visual productions (NL)
- Biennale Latitudini dell'arte, Genova (IT)
- Gallery Eterea Digital arts Genova (IT)
- RED Gallery Amsterdam (NL)
- MAIII Museo Arte ...
- Iceland
- Marilena Vita (IT-Sicily)

### Notes on the location

Architect	F.J. van Gool
Office	Oyevaar, Stolle, Van Gool
Commisioner	Dienst Stadsontwikkeling, Gemeente Amsterdam
Accessible	Bus 32, halte Nieuwe Purmerweg +5 min. lopen
Realized	1968
Category	Wonen


Creative living
The housing complex was built between 1962 and 1968 to a design by the architect Frans van Gool, as a result of which it soon became known as ‘Plan van Gool’. More than a thousand dwellings, with a great diversity of dwelling types, were to be built on a vacant site in Amsterdam Noord.

Initially, three architects, Frans van Gool, Aldo van Eyck and Jaap Bakema, were invited to present a proposal. Van Eyck pulled out and the schemes by Van Gool and Jaap Bakema were diametrically opposed. Bakema wanted to give expression to the plan’s complexity – with large numbers of highly diverse dwellings – in a development with varied building heights. Van Gool – whose plan was eventually chosen – devised a scheme in which the complexity was, by contrast, concealed. The diversity of the dwellings behind the façade would not be evident on the exterior.

The departure point for Van Gool was a large garden in which there was a balanced composition of highrise. The ensemble comprises five-storey blocks of flats that meander over the site. The facades are glazed, framed by slender concrete columns. The dwellings are accessed via galleries on the ground floor and on the third floor. The individual blocks are interconnected by aerial walkways that are reminiscent of the aviobridges at Schiphol Airport, which is also one of Gool’s projects. Together with the convex balcony balustrades, they ’embellish’ the complex and give it its distinctive identity. With this project, Van Gool embraced repetition and anonymity as qualities that are part and parcel of living in an urban environment.

On its completion, Het Breed attracted mainly middle-class residents, young academics, artists and designers, which resulted in a vibrant, trendy neighbourhood. The question is what the future of Het Breed will be like without the radical renovation and whether the vibrancy of the past can be revived. (ARCAM/FG)
ARCAM
Prins Hendrikkade 600
1011 VX Amsterdam
The Netherlands

arcam@arcam.nl

- https://www.oasejournal.nl/en/Issues/4950/AboutMatter-Of-Factness#044
- https://cie.nl/page/781/renovatie-het-breed
- van Velzen, E. (1998). "About matter-of-factness. Van Gool's 1138 in Amsterdam-North". Convention, OASE, (49–50), 44–65. (Retrieved from Oase Journal https://oasejournal.nl/en/Issues/4950/AboutMatter-Of-Factness)
- Heerlijk anoniem. Wonen in Het Plan van Gool (2019)
https://www.youtube.com/watch?v=9a3ELPecm6M