# 7 Must-Have Watches Gen Z and Gen Alpha Are Obsessed With Right Now ![New Year (6)](https://hackmd.io/_uploads/H1BFHUv_xx.png) For Gen Z and Gen Alpha, a watch isn’t just for telling time—it’s a statement piece, a fashion flex, and sometimes even a tech sidekick. While their parents might have gravitated towards [classic luxury brands](https://www.krishnawatch.com/blogs/news/7-must-have-watches-gen-z-and-gen-alpha-are-obsessed-with-right-now), today’s younger generations are all about personality, practicality, and presence on the wrist. From bold designs to smart functionalities, these watches don’t just keep time—they keep up with the culture. Whether it’s for campus life, casual hangs, or content creation, here are 7 watches that young trendsetters can’t get enough of right now. ### 1. Apple Watch Series 9 It’s no surprise the Apple Watch remains a top choice. It’s more than a watch—it’s a lifestyle tool. With health tracking, customizable faces, and seamless iPhone integration, it’s perfect for fitness goals and staying connected. **Why Gen Z/Alpha love it:** Endless strap options and watch faces for personalization, plus it doubles as a style accessory in OOTDs. ### 2. Casio G-Shock GA-2100 (“CasiOak”) Tough, edgy, and with a cult following, the GA-2100 is both streetwear-ready and practical. Its octagonal design and lightweight build make it a go-to for fashion-conscious youth. **Why it’s trending:** It hits the sweet spot between rugged sportswear and Instagram-worthy style. ### 3. Swatch x Omega MoonSwatch This colorful, affordable collab brought high-end space-watch aesthetics to the masses. With playful hues and a bold face, it’s a conversation starter and a collector’s dream. **Why Gen Z/Alpha love it:** It’s hype culture meets wearable art, perfect for sneakerheads and street style fans. ### 4. Seiko 5 Sports “Sports Style” Affordable, mechanical, and endlessly stylish—the [Seiko 5 Sports](https://www.krishnawatch.com/products/seiko-5-sports-skx-snzh5-blacktone-redux-srpk99k1?_pos=1&_sid=541623070&_ss=r) is the gateway watch for many young enthusiasts dipping into the world of automatics. **Why it’s trending:** It’s mechanical watchmaking made accessible, with endless strap-swapping potential. ### 5. Daniel Wellington Iconic Link Minimalist, sleek, and perfect for Instagram grids, the DW Iconic Link remains a favorite for those who want a clean, polished look without going overboard. **Why Gen Z/Alpha love it:** It matches almost every outfit, from streetwear to semi-formal fits. ### 6. Fossil Gen 6 Smartwatch For Android users who want smartwatch features with a traditional look, the Fossil Gen 6 is the perfect hybrid. It offers fitness tracking, customizable dials, and a touch of classic style. **Why it’s trending:** It blends tech with timeless watch design—ideal for those who don’t want a fully digital-looking watch. ### 7. Timex T80 Retro Digital A nostalgic nod to the ’80s and ’90s, the Timex T80 is fun, affordable, and full of retro vibes. Its gold-tone version has become particularly popular on social media. **Why Gen Z/Alpha love it:** It’s budget-friendly and loaded with vintage cool, plus it fits perfectly in TikTok’s retro aesthetic trend. ## Final Word For today’s young generations, watches are more than accessories—they’re self-expression tools. Whether it’s the tech-laden Apple Watch, the hype-driven MoonSwatch, or the vintage-inspired Timex T80, each of these picks reflects the creativity, individuality, and trend-savvy mindset of Gen Z and Gen Alpha. And the best part? You don’t have to stick to just one—because, let’s be honest, your watch is as much a part of your outfit as your sneakers or hoodie.