# Influencer Marketing for Home Decor Brands

There was a time when picture frames, wall hangings, and random showpieces were the only options available on the market for home decor. But now the picture has changed; people are curating designs, making lists, and choosing aesthetics & themes they align with. There are a whole lot of things one can look for according to their taste, style, and preference.

The home decor industry scenario has changed dynamically since the lockdown. It was the time when the world started paying attention to its surroundings and giving them a lot of thought. Like, what would they like to change, what do they want to keep, and which aesthetics do they align with the most? Some people chose minimalism, and some went way overboard to make their space speak for them and their personalities.

But the question arises: Why are people adapting to these changing trends, and what influences them to add this creativity and uniqueness to their place?

You guessed it right: It’s home decor influencer marketing!

And who can help brands better with home decor influencer campaigns than influencer marketing agencies? Many renowned brands have held hands with the best ones. If you are also seeking expert advice and trendy insights, consider partnering with a [best influencer marketing agency](https://www.businessworld.in/article/Best-Influencer-Marketing-Agency/21-12-2022-458954) like Grynow.

# What Is Influencer Marketing for Home Decor Brands?

With the new age of social media, people have an ocean of ideas available at their fingertips. Platforms like Instagram, Pinterest, TikTok, etc., have a plethora of options available to explore, and it’s all because of influencer marketing. There are so many influencer marketing benefits for home decor brands that every well-known business is opting for it worldwide.
Home decor brands have figured out how they can influence their target audience with the help of individuals with a significant impact on social media. These individuals, aka home decor influencers, have the ability to persuade their viewers to become potential clients of the brands they associate with.

Looking at the statistics stated by Statista, the global home decor market will amount to $125.50 billion in 2023. When compared worldwide, the United States is expected to generate the most revenue in the said market, amounting to $32.32 billion, whereas in India, it is expected to be around $1.69 billion.

# Considering the Interests and Wants of the Consumers

At the core of influencer marketing ideas for home decor brands lies an understanding of what home decor enthusiasts desire. Nowadays, people are pretty indulgent about making their living spaces nothing less than extensions of their personal style and identity.

As more and more aesthetic ideas saturate the internet, consumers get even more picky and indecisive about what would be perfect for their home. In today’s time, home decor has become a lot more than just furniture; it is about the embodiment of dreams and personalities in every corner of the house.

So, there is a chance for you to present these home décor-obsessed individuals with your chic and unique masterpieces. Below is a list of a few things these consumers might want, and you must pay your utmost attention to it:

# A Symphony of Luxury and Affordability

While creating their dream space, people look for everything from high-end luxury centrepieces to budget-friendly options. Thus, influencers working on your home decor campaigns must portray your brand's diverse price range to attract consumers from every side.

# The Quest for Uniqueness and Comfort Never Ends

Everybody wants their home to be a fusion of unique décor pieces and a haven of cosy vibes. Therefore, influencers should create a storyline that emits a sense of individuality while also illustrating the comforting narrative associated with your brand.

# Leave a Lasting Impact on Consumers but Not on the Planet

With a reduced attention span, building a rapport with consumers the very first time is crucial. So, influencers must ensure they create a lasting impact on buyers’ minds and foster a long-term bond between the brand and consumers. Moreover, customers nowadays seek transparency and sustainability; thus, your brand's commitment to eco-friendliness can also weave an emotional connection.
# Pros of Working With the Enchanters: Home Decor Influencers

It is not at all necessary that these influential individuals are professionally trained designers working to guide their viewers on their home decor journey. But they are lifestyle influencers with a knack for enhancing people’s lifestyles and guiding them through the tapestry of their homes.

Working through the algorithms of social media platforms, engaging with thousands of people, and curating content around a specific niche, these influencers have figured out how to captivate their audience. These creators are aware of influencer marketing trends for home decor industry and curate their content accordingly.
They know how to:

* Increase your brand’s growth and reach organically
* Enhance your brand’s online image and drive traffic
* Develop authentic connections with their audience
* Streamline a story around your brand and build curiosity
* Portray what their followers seek and will probably spend their money on

Through effective influencer strategies for home decor, brands can leverage a massive increase in their credibility and drive a lot of organic traffic to enhance sales.

# Crafting the Perfect Home Decor Influencer Marketing Campaign

Planning impeccable home decor influencer campaigns requires effective strategies and creative ideas. It is crucial to weave an enthralling campaign to mark your presence at the forefront of your consumers' minds and captivate their hearts.
Here's how you can conjure up an effective campaign:

# Don’t Shy Away From Showing Generosity

It is necessary for your home decor brand to either gift or lend its products to the influencers so that they can showcase them in their content. This will develop a sense of authenticity among the audience that the influencers actually use your brand’s product, and they will find influencers’ reviews genuine.

# Incentivise Your Target Audience

One of the best influencer marketing ideas for home decor brands is creating a buzz around your brand with exclusive offers. You can provide influencers with discounts, early access to new collections, and seasonal sales coupons for their viewers. With such audience-oriented limited-time offers, you can create a sense of FOMO among consumers, wanting them to try your home décor collections.

# Use the Magic of Hashtags

Creating a unique hashtag associated with your campaign, like #90sHomeStyle, for branding your products can drive traffic towards your brand. Influencers should use the hashtags effectively and encourage their audience and your consumers to share the content with hashtags. Also, using hashtags for famous examples of home decor influencer success stories can also trend your content on social media.

# Retain Patience and Have Clear Growth Expectations

You need to understand that it takes time for home decor influencer campaigns to deliver effective results. Thus, you should believe in your efforts and let your brand grow organically over time. Additionally, keep a clear track of your expectations from the influencers, like specifying the content style, number of posts, delivery rate, and so on, to avoid any conflicts and misunderstandings.

# Some Examples of Home Decor Influencer Success Stories

**IKEA X @houseofhawkes**

The renowned home decor brand IKEA often collaborates with lifestyle influencers to showcase its products in real homes. Kath Hawkes is an interior designer who runs media channels named @houseofhawkes, where she showcases her designs and interior design projects.

She has collaborated with IKEA many times and has created mesmerising content featuring beautiful furniture and decor pieces from IKEA. The content highlights IKEA's enchanting products and provides practical design ideas for her followers.

**Pepperfry X @ahomeofhappiness**

Pepperfry is a renowned furniture and home decor Indian brand that partnered with the well-known interior designer and lifestyle influencer Jilmil (@ahomeofhappiness). She beautifully portrayed the perfect designs from Pepperfry and how they can brighten your surroundings, enlighten the aura, and elevate the interiors of your space.

# In a Nutshell

Influencer marketing is a revolutionary phenomenon on its own, producing enthralling results for brands working in every niche. Moreover, for home decor brands influencer marketing to work, brands must visualise and put creativity into every product they produce.

People are looking to create a living space that tells their stories, and home decor brands should work to accomplish precisely the same thing with media influencers.