Ways To Ace Personalized Customer Service (& Why You Must!)

# Ways To Ace Personalized Customer Service (& Why You Must!)   <div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/a/AVvXsEgIDgJ8UnAhz3sq73vcbJeFiEW3HbN5xP2drvudFa_S1cNsn9Cq0UfH3Y32ivv-EwYDrvzcmlGhP5JRTZHX-kewy8nyys33zHKCIQfiQrJRbTbyaFr2E5NcwbDRpP8VJXkfkwAxjs_dLcwV9SY2pliT2ULpQdGSr4-7NVlf-7xCEME_N0QhmtHOrOzVng=s663" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="427" data-original-width="663" height="319" src="https://blogger.googleusercontent.com/img/a/AVvXsEgIDgJ8UnAhz3sq73vcbJeFiEW3HbN5xP2drvudFa_S1cNsn9Cq0UfH3Y32ivv-EwYDrvzcmlGhP5JRTZHX-kewy8nyys33zHKCIQfiQrJRbTbyaFr2E5NcwbDRpP8VJXkfkwAxjs_dLcwV9SY2pliT2ULpQdGSr4-7NVlf-7xCEME_N0QhmtHOrOzVng=w496-h319" width="496" /></a></div> <span style="background-color: transparent; color: black; font-size: 12pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Do you want your customers to connect with you? Do you want them to stay committed to your brand? Then personalize the experience. One of the major takeaways from a recent <a href="https://www.forbes.com/sites/shephyken/2020/08/23/personalized-service-is-more-powerful-than-personalized-marketing/?sh=207f8ae83d76" style="text-decoration: none;"><span style="background-color: transparent; color: #644fe0; font-size: 12pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">report</a><span style="background-color: transparent; color: black; font-size: 12pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> that surveyed more than 1,500 adults in the U.S. on what they (as customers) expect from the brands they do business with, was the stat that said: <span style="background-color: transparent; color: black; font-size: 12pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><img height="34" src="https://lh6.googleusercontent.com/9kJj2VsLMBWIo-NABrv3J8Mda6QeN-r7FaU6O29vwBSt6Tnbac5VjFRDMXX5Pe8Q1FiOz7fjM4X4TPQBQRxDF861Ro02WBojJhiP8bhB3148cIp8eXzdIfCdBb3FTMrZ08QuvLnk" style="margin-left: 0px; margin-top: 0px;" width="39" /> <span style="background-color: transparent; color: #707070; font-size: 14pt; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">79% consider personalized service is more important than personalized marketing. <span style="background-color: transparent; color: #707070; font-size: 19pt; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><img height="33" src="https://lh3.googleusercontent.com/tOeKT5BOpDKtx4R6dVca01Z3Z3KzoKxYkpunj9WbtIMVUdcnsvY85iIH7ZZwoW0lcE5LoZjqQCo__Y5lwxfP2iTNXPeGWp6WY2qIMyJ1vMimvAiIfL3zbgT7aLSS7_nyEMNn904K" style="margin-left: 0px; margin-top: 0px;" width="37" />   <span style="background-color: transparent; color: black; font-size: 12pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Personalized marketing is a good strategy. For example, Nike sells hiking shoes, running shoes, basketball shoes, and general training shoes. And personalized marketing is more directed towards a particular persona. Nike would not try to sell running shoes to someone who buys only basketball shoes. <span style="background-color: transparent; color: black; font-size: 12pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Personalized customer service, however, is different. It goes a level deeper, up to an individual level. You’re no longer interacting with a large group of customers. You are dealing with one customer at a time, giving each one a unique and personal experience. And customers want you to know everything about them. They want you to know their history with your brand, their previous purchase, their previous conversations with you, and they want you to use this information to your mutual advantage. So, the question goes. How do you plan to provide all this? What all goes into providing a personalized customer experience? What are your strategies? Worry not; I am here to help. In this article, we’ll talk about everything you need to know about personalization in customer service! I’ll talk about: <ul style="margin-bottom: 0; margin-top: 0; padding-inline-start: 48px;"> <li> <a href="https://www.deskxpand.com/blog/how-to-deliver-personalized-customer-service/#section1" style="text-decoration: none;"><span style="background-color: transparent; color: #252525; font-size: 12pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">What Does Personalized Customer Service Mean?</a> </li> <li> <a href="https://www.deskxpand.com/blog/how-to-deliver-personalized-customer-service/#section2" style="text-decoration: none;"><span style="background-color: transparent; color: #252525; font-size: 12pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Forms Of Personalized Customer Service</a> </li> <li> <a href="https://www.deskxpand.com/blog/how-to-deliver-personalized-customer-service/#section3" style="text-decoration: none;"><span style="background-color: transparent; color: #252525; font-size: 12pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Why Does Personalized Customer Service Matter?</a> </li> <li> <a href="https://www.deskxpand.com/blog/how-to-deliver-personalized-customer-service/#section4" style="text-decoration: none;"><span style="background-color: transparent; color: #252525; font-size: 12pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">7 Ways To Deliver Personalized Customer Service</a> </li> <li> <a href="https://www.deskxpand.com/blog/how-to-deliver-personalized-customer-service/#section5" style="text-decoration: none;"><span style="background-color: transparent; color: #252525; font-size: 12pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Personalize or Perish</a> </li> </ul> <span style="background-color: transparent; color: black; font-size: 12pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Let’s start with the nuts and bolts first. <h2 dir="ltr" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; padding: 0pt 0pt 19pt 0pt; text-align: justify;"><span style="background-color: transparent; color: black; font-size: 16.5pt; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">What Does Personalized Customer Service Mean?</h2> <span style="background-color: transparent; color: black; font-size: 12pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Personalized customer service means the support rep “knows” the customer they’re talking to! This can be possible because of the data collected by the brand, like customers’ personal information. It is a technique that helps brands tailor their communication with each customer, either during interactions or while sending out individualized messages. <span style="background-color: transparent; color: black; font-size: 12pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">For example, imagine a local baker who knows that you’re a customer who buys sugar-free cookies. If they have your personal information, they may be able to tell you about a fresh batch or a new type of sugar-free cookie coming out soon. Easy, right? <span style="background-color: transparent; color: black; font-size: 12pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Now imagine, how can this experience be transferred to high-growth brands, B2B, or even in the digital world? It turns out there are many ways. A very common way is by using automatic product recommendations. For example, you must have come across Amazon’s site recommendations in the list titled “People who bought this product, also bought these products,” “frequently bought together,” or other tailored lists. <span style="background-color: transparent; color: black; font-size: 12pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><img alt="Amazon Screenshot" height="773" src="https://lh6.googleusercontent.com/snaUXqMXcfl03IhC1JuIj75q8qu0bTbXlXAfuY1oArWSJ_oLhsKxVFxV7XiANK5PpWRxtI7AIOugp3EHmcDWVG0ZDcEv0zNwT2Va-RlGszB0VWt5IgqiatkcOgGBl4zj-rnQVo87" style="margin-left: 0px; margin-top: 0px;" width="492" /> <span style="background-color: transparent; color: black; font-size: 12pt; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Amazon Screenshot <span style="background-color: transparent; color: black; font-size: 12pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">There are many other ways to implement personalization into larger and digital environments. We shall talk about it in the later sections of this article. <h2 dir="ltr" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; padding: 0pt 0pt 19pt 0pt; text-align: justify;"><span style="background-color: transparent; color: black; font-size: 16.5pt; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Forms Of Personalized Customer Service</h2> <span style="background-color: transparent; color: black; font-size: 12pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Personalization has many forms, and there are different processes for each form. <h3 dir="ltr" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; padding: 0pt 0pt 15pt 0pt; text-align: justify;"><span style="background-color: transparent; color: black; font-size: 15pt; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">I. Based on Persona or Segment</h3> <span style="background-color: transparent; color: black; font-size: 12pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">This form is driven by customer segmentation and the development of buyer personas. It does not personally cater to each customer; instead, it caters to a group of similar customers. Brands try to predict their preferences based on what they know about each segment as a whole. These parameters may include location, industry, job title, characteristics, needs, the intent of purchase, and more. <h3 dir="ltr" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; padding: 0pt 0pt 15pt 0pt; text-align: justify;"><span style="background-color: transparent; color: black; font-size: 15pt; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">II. Based on Automated Individualization</h3> <span style="background-color: transparent; color: black; font-size: 12pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">The example of Amazon that we saw above was a result of automatic, real-time data collection which is based on customer activity. Amazon’s recommendation algorithm draws information that is specific to the customer. For example, it fetches their search history and then suggests various product offerings, personalized coupons, etc., based on that. <h3 dir="ltr" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; padding: 0pt 0pt 15pt 0pt; text-align: justify;"><span style="background-color: transparent; color: black; font-size: 15pt; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">III. Based on Individuals (Personal)</h3> <span style="background-color: transparent; color: black; font-size: 12pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Let’s say you use software that allows you to see previous interactions from customers who reach out to you. Your support agents can directly talk to customers and say things like: <ul style="margin-bottom: 0; margin-top: 0; padding-inline-start: 48px;"> <li> <span style="background-color: transparent; color: black; font-size: 12pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">“Oh, I can see you’ve faced this issue before; let’s try a more permanent fix.” </li> </ul> <span style="background-color: transparent; color: black; font-size: 12pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">This is the most personal personalization (yes, I said that) any brand can get toward. <span style="background-color: transparent; color: black; font-size: 12pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Let’s find out why personalized customer service matters so much. <h2 dir="ltr" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; padding: 0pt 0pt 19pt 0pt; text-align: justify;"><span style="background-color: transparent; color: black; font-size: 16.5pt; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Why Does Personalized Customer Service Matter?</h2> <span style="background-color: transparent; color: black; font-size: 12pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Go back to that local bakery in your neighborhood again. It’s a small business, right? They usually have lower day-to-day sales volume. What do small businesses like that do to become better than other competitors? <span style="background-color: transparent; color: black; font-size: 12pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Thanks to their lower sales volume, they can easily know their customers and what they want. Maybe the owner greets each customer by their first name. Maybe a sales associate can remember what a particular customer bought before and recommend other relevant products. This service makes a difference in people’s lives! As a customer, I want this experience when I interact with any brand and not just the local small businesses. <span style="background-color: transparent; color: black; font-size: 12pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Imagine if you, being a bigger brand, can serve this kind of experience to your customers; your customers will become raving fans of your business! That’s your customer retention right there! No need to do anything else! Still don’t get it? Let me list its benefits for you: <ul style="margin-bottom: 0; margin-top: 0; padding-inline-start: 48px;"> <li> <span style="background-color: transparent; color: black; font-size: 12pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">It improves customer satisfaction </li> <li> <span style="background-color: transparent; color: black; font-size: 12pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">It helps you practice superior customer retention </li> <li> <span style="background-color: transparent; color: black; font-size: 12pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Works out best for lead generation </li> <li> <span style="background-color: transparent; color: black; font-size: 12pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">It drives customer loyalty </li> <li> <span style="background-color: transparent; color: black; font-size: 12pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Improves overall conversion rates </li> </ul> <span style="background-color: transparent; color: black; font-size: 12pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">This makes personalized customer service extremely important for businesses worldwide, regardless of their industry niche. It makes sense, right? Let’s quickly look at multiple ways to drive a personalized customer experience. <h2 dir="ltr" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; padding: 0pt 0pt 19pt 0pt; text-align: justify;"><span style="background-color: transparent; color: black; font-size: 16.5pt; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">7 Ways To Ace Personalized Customer Service</h2> <span style="background-color: transparent; color: black; font-size: 12pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Personalized customer engagement strategy reports a quantifiable boost to business outcomes. This shows that delivering personalized customer service has become vital to staying competitive in the marketplace. There are multiple ways to walk the tightrope. Let’s look at them: <h3 dir="ltr" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; padding: 0pt 0pt 15pt 0pt; text-align: justify;"><span style="background-color: transparent; color: black; font-size: 15pt; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">1. Deliver an Omnichannel Experience</h3> <span style="background-color: transparent; color: black; font-size: 12pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Customers today expect brands to offer support through multiple channels. Not just multiple channels, but channels of their choice! Not just this, they expect brands to be able to shift from one channel to another. For example, they reach you by email but then switch to a chat window for more immediate service. They should be able to do it seamlessly. <span style="background-color: transparent; color: black; font-size: 12pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">As more companies meet the demand of omnichannel customer service, personalization tools can help provide superior services across channels. Through personalization strategies and methods, the support agent can know that the customer is getting in touch (or trying to get in touch) with them for the second time. This would mean that they do not need to ask for the same details. <span style="background-color: transparent; color: black; font-size: 12pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Since the COVID-19 pandemic, messaging has grown faster than any other channel. Multiple companies have enabled customer service through WhatsApp, SMS/texting, and in-app messaging services. And many businesses have caught on. <h6 dir="ltr" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; padding: -8pt 0pt 30pt 0pt; text-align: justify;"><span style="background-color: transparent; color: #2d2d2d; font-size: 18pt; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Adopt Robust Omnichannel Solution And Thrive</h6> <span style="background-color: transparent; color: black; font-size: 12pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Harness the full potential of your communication channels by streamlining them. Check out DeskXpand <a href="https://www.deskxpand.com/pricing/" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-size: 11.5pt; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">TRY FOR FREE</a> <h3 dir="ltr" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; padding: 0pt 0pt 15pt 0pt; text-align: justify;"><span style="background-color: transparent; color: black; font-size: 15pt; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">2. 360 Degree Customer Profiles</h3> <span style="background-color: transparent; color: black; font-size: 12pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">As a brand, you should focus on knowing more things about your customers, especially when it comes to your loyal customers. I’m sure you would be successfully recording customer information as they contact you. However, you need to dig deeper and understand them better than anyone else. After all, this is what personalized service is all about! If you do it without a proper understanding of who your customers are it is like driving while keeping your eyes closed. <span style="background-color: transparent; color: black; font-size: 12pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Helpdesk ticketing systems can help you achieve this by enabling you to save a 360-degree customer profile. A <a href="https://www.deskxpand.com/" style="text-decoration: none;"><span style="background-color: transparent; color: #644fe0; font-size: 12pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">helpdesk tool</a><span style="background-color: transparent; color: black; font-size: 12pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> can centrally store different customer profiles and help you understand their purchase behavior and personality types fully. Your support reps can then easily skim and segregate customers based on their likes, and expectations and offer unique solutions to each of them. <h3 dir="ltr" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; padding: 0pt 0pt 15pt 0pt; text-align: justify;"><span style="background-color: transparent; color: black; font-size: 15pt; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">3. Use Data Responsibly</h3> <span style="background-color: transparent; color: black; font-size: 12pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">No, you don’t want to get famous as the brand that goes overboard on personalization. You don’t want to be overly invasive. You don’t want your customers to find you “creepy” by thinking that you know too much about them. So, how to strike the right balance with personalized customer service? <span style="background-color: transparent; color: black; font-size: 12pt; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Use customer data responsibly! <span style="background-color: transparent; color: black; font-size: 12pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Balance technology with human considerations. Relying solely on data and interpreting it thoughtlessly can lead to embarrassing missteps. For example, targeting customers with ads for products they viewed for less than a minute is not the right way. <h3 dir="ltr" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; padding: 0pt 0pt 15pt 0pt; text-align: justify;"><span style="background-color: transparent; color: black; font-size: 15pt; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">4. Be as Unique as Possible</h3> <h4 dir="ltr" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; padding: 0pt 0pt 8pt 0pt; text-align: justify;"><span style="background-color: transparent; color: black; font-size: 13.5pt; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Example: MyMagic+ Wristband Technology</h4> <span style="background-color: transparent; color: black; font-size: 12pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">MyMagic+ wristband tech gives Walt Disney World’s employees the information they need to create memorable, personalized experiences for their visitors if someone is wearing a Disney MagicBand and has made a reservation for dinner, <ul style="margin-bottom: 0; margin-top: 0; padding-inline-start: 48px;"> <li> <span style="background-color: transparent; color: black; font-size: 12pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">The host will greet them by their first name when they arrive. </li> <li> <span style="background-color: transparent; color: black; font-size: 12pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">The host receives a signal on their mobile device when they are a few paces away. The host can prompt the kitchen to start their pre-programmed food order. </li> <li> <span style="background-color: transparent; color: black; font-size: 12pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">When the guest is at their table, a receiver detects their MagicBand to let the server know to bring out their meal. </li> </ul> <span style="background-color: transparent; color: black; font-size: 12pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">This experience feels like magic! Aim for serving such a unique experience, and you earn a loyal customer for life! <h3 dir="ltr" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; padding: 0pt 0pt 15pt 0pt; text-align: justify;"><span style="background-color: transparent; color: black; font-size: 15pt; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">5. Inculcate Empathy in the Company Culture</h3> <span style="background-color: transparent; color: black; font-size: 12pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Delivering personalized customer service has everything to do with adding familiarity (or rather a human touch) to every interaction. It is notoriously infuriating to deal with a disinterested and robotic customer service agent. It gives customers a negative impression of your brand. <span style="background-color: transparent; color: black; font-size: 12pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Treat every customer humanely and pleasantly regardless of the channels they choose. That’s the bare minimum. Foster an environment of respect and cordiality beyond mere utilitarianism by inculcating these values in your company culture. <h3 dir="ltr" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; padding: 0pt 0pt 15pt 0pt; text-align: justify;"><span style="background-color: transparent; color: black; font-size: 15pt; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">6. Leverage Tech (AI, VR, Chatbots, etc.)</h3> <span style="background-color: transparent; color: black; font-size: 12pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">These days brands are trying to adopt AR and VR technologies to take the customer engagement game to a whole new level. It completely redefines the landscape of service and support. 61% of customers say that they prefer retailers that offer AR experiences. <span style="background-color: transparent; color: black; font-size: 12pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">These are immersive approaches and can drive the “WOW” element in the customer experience. It also helps you fill the gap between real-world and online experiences. Using AR and VR can ensure that the customers get their sensory feel while being in a store. <span style="background-color: transparent; color: black; font-size: 12pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">You can also automate personalization by using a chatbot. Your support teams can leverage chatbots during their offline hours and have conversations later when they’re available. <h3 dir="ltr" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; padding: 0pt 0pt 15pt 0pt; text-align: justify;"><span style="background-color: transparent; color: black; font-size: 15pt; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">7. Implement Feedback And Reviews</h3> <span style="background-color: transparent; color: black; font-size: 12pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Feedback can be a beneficial tool for companies to improve their services. Customers expect businesses to listen to them and stay open for feedback. A <a href="https://martech.org/report-argues-app-feedback-key-customer-loyalty/" style="text-decoration: none;"><span style="background-color: transparent; color: #644fe0; font-size: 12pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">study</a><span style="background-color: transparent; color: black; font-size: 12pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> states that 55% of customers would break up with a brand (stop using their products/services) that ignores their feedback. <span style="background-color: transparent; color: black; font-size: 12pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">If you ask for and collect feedback, you’re setting a great example for customer service personalization. It shows that you value your customers and take their opinions into account. Once you have the feedback, rectify your processes accordingly. Change your policies and strategies accordingly. Once you implement the feedback (or suggestions given by customers), they can feel the air of individuality. <span style="background-color: transparent; color: black; font-size: 12pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Handle all feedback with a great deal of professionalism. You can also send a proper personalized response to your customers to acknowledge their feedback and tell them when you successfully update those changes. <h2 dir="ltr" style="background-color: white; line-height: 2.4; margin-bottom: 0pt; margin-top: 0pt; padding: 0pt 0pt 19pt 0pt; text-align: justify;"><span style="background-color: transparent; color: black; font-size: 16.5pt; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Personalize or Perish</h2> <span style="background-color: transparent; color: black; font-size: 12pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Personalized experience pays off in multiple ways. It is so much more than just repeat business. It creates evangelists and loyal brand ambassadors. Remember that this type of recommendation, i.e., word-of-mouth, is your best strategy. It doesn’t get better than to have customers who’d sing your praises to other potential customers. So, get to know your customers. Make it personal! <span style="background-color: transparent; color: black; font-size: 12pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Train your support agents and empower them to deliver the one-on-one experience customers want, and take advantage of technology, too. Empower your teams with the latest technology tools to track customer purchases and preferences. The technology lays the foundation for your support agents to relate to customers personally, giving them the human connection they crave. And as you build relationships, you’re building your brand right along with them. <h3 dir="ltr" style="background-color: white; line-height: 2.0454545454545454; margin-bottom: 0pt; margin-top: 0pt; padding: -19pt 0pt 8pt 0pt; text-align: justify;"><span style="background-color: transparent; color: black; font-size: 14pt; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">The Article is Originally Published On:</h3> <a href="https://www.deskxpand.com/blog/how-to-deliver-personalized-customer-service/" style="text-decoration: none;"><span style="-webkit-text-decoration-skip: none; background-color: transparent; color: #1155cc; font-family: Calibri,sans-serif; font-size: 12pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration-skip-ink: none; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap; white-space: pre;">https://www.deskxpand.com/blog/how-to-deliver-personalized-customer-service/</a>