# How Teams Can Write Better LinkedIn Posts Together with Markdown and API Tools

Writing LinkedIn content as a team can be messy. People have different ideas, drafts get lost in emails and posts are rushed or inconsistent. It does not have to be that way. Teams can work on posts now with the right tools. Companies can create better content faster with Markdown editors like HackMD and publishing tools.

**What Teams Need to Know About LinkedIn Content.**

For businesses, LinkedIn is for visibility, **[lead generation](https://hackmd.io/@headstartacademy/SyGC6eYfO)** and employer branding. A single well-written post can reach thousands, drive engagement and authority. But good content is rarely written by just one person. Often marketing teams, HR teams and leadership come up with messaging that fits brand tone and business goals. The trick is getting that done seamlessly. And without a shared editing space and clear publishing process, there will be confusing drafts, missed deadlines and poor quality posts.


**Collaborating with Markdown Editors**

Writers, developers, and teams who want clean, readable documents use markdown. Platforms like **[LinkedIn Posts API](https://lix-it.com/blog/linkedin-posts-api/)** let several team members work on the same draft at once. Leave comments, suggest changes, format posts with headers, links and bullet points with no design or formatting issues. And you can just drag and drop Markdown content into publishing tools. Writing in Markdown is focused and easy to edit. If you're writing a post for LinkedIn, Markdown makes drafts neat and clear before they go live.

**Publishing made easier with the LinkedIn Posts API.**

After your team writes and finalizes a post in Markdown, publish it to LinkedIn. That's where Lix-It's LinkedIn Posts API comes in. It publishes posts to your company LinkedIn page or to individual employee profiles through an API - You can schedule posts, **[track engagement](https://www.forbes.com/councils/forbescoachescouncil/2022/03/14/track-and-manage-employee-engagement-with-seven-questions/)** & manage content queues all in one place. This is especially useful when teams have several LinkedIn accounts or campaigns. See the LinkedIn Posts API blog to learn more about the API and what it can automate.

**Keep Messaging Consistent Across Teams.**

And the best part about using Markdown with API publishing is that you can keep the messaging consistent. And if your marketing and HR teams are posting to LinkedIn, your tone or focus can get lost easily. A common Markdown workflow lets everyone contribute with a common voice. Next, use the LinkedIn posts API to control when and how those Posts go live - so they go live with your other brand activity. And if you're planning a product launch, employer brand campaign or thought leadership series - it all comes together on LinkedIn.

**Time Saving & Quality Increasing.**

Writing LinkedIn posts takes time. Copying drafts back and forth, formatting, logging into different accounts - it adds up. With Markdown collaboration, your team can write faster. You can publish with a click or schedule content for later with the LinkedIn Posts API. This means more creative thinking and less admin work. It also means better posts, consistency and a stronger presence on one of the most important business platforms.