# Top 10 Bing SEO Tips You Shouldn’t Ignore in 2025
When we talk about search engines and SEO, most people immediately think of Google. But here’s the truth—Bing is more relevant than ever in 2025. With Microsoft integrating Bing deeper into Windows, Edge, and even ChatGPT, ignoring Bing means missing out on a big chunk of traffic. Whether you’re running a blog, eCommerce store, or business site, optimizing for Bing can give you a serious edge. And guess what? Bing SEO isn’t the same as Google SEO.
Let’s walk through ten essential Bing SEO tips you should not overlook this year—explained like a real person, not a tech manual.
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## Focus on Exact Match Keywords More Than Google
Bing’s algorithm still puts more weight on exact keyword matches than Google does. While Google is heavily into natural language processing, Bing rewards websites that include the actual search phrase—especially in titles, headers, and content. So, instead of just writing for intent, be sure to also include the precise keywords people are typing.
## Use Clear, Proper On-Page SEO Structure
Bing’s crawler values clean and well-structured HTML. Use proper H1 for your main title, H2s for subheadings, and never stuff your pages with unnecessary tags. Make sure images have descriptive alt text, and internal links are clearly structured. Bing’s bot isn’t as forgiving as Google’s AI models—simplicity and clarity win here.
## Submit Your Site to Bing Webmaster Tools
If you haven’t already, go to Bing Webmaster Tools and submit your site. It works just like Google Search Console, but often with better insights for new sites. You’ll be able to see crawl errors, indexing issues, keyword performance, and even backlink data specific to Bing.
## Claim Your Business on Bing Places
If you’re running a local business, don’t skip Bing Places. It’s like Google My Business but for Bing. Many people using Microsoft products like Outlook, Edge, or Surface devices often see Bing results more often. Having a verified profile gives your business local SEO benefits on Bing and increases trust.
5. Leverage Social Signals (Yes, Bing Uses Them)
Here’s something Bing has admitted openly: it considers social media signals in its ranking factors. Unlike Google, which still pretends social signals are “indirect,” Bing uses them to gauge authority and freshness. So keep your Facebook, Twitter (X), LinkedIn, and Pinterest profiles active and link them to your site.
## Build Authoritative Backlinks—But Keep Them Natural
Backlinks still matter on Bing, but the platform emphasizes trust and domain age more than raw quantity. A few backlinks from high-quality, established domains will help more than dozens of spammy ones. Also, exact anchor text backlinks still work well with Bing—just don’t overdo it.
## Make Sure Your Site Is Mobile-Friendly and Loads Fast
While Bing’s mobile-first indexing isn't as aggressive as Google's, page speed and mobile usability still play a role. Use tools like GTmetrix and Bing’s own Webmaster Tools performance report to ensure your site loads quickly. A laggy site can hurt your Bing ranking, especially for mobile users.
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## Create Original, Long-Form Content
Bing values depth and originality. It’s less likely to favor short, fluffy articles. If you’re writing a guide or how-to post, go deep. Break your content into readable sections, include real examples, and provide value. Bing wants to show pages that offer complete answers—not just summaries.
## Optimize for Bing’s AI Integration (Windows Copilot, Edge, Chat)
Bing isn’t just a search engine anymore—it’s integrated with Microsoft Copilot, Edge browser’s sidebar, and other AI tools. That means your content should be structured in a way AI can pull answers from. Use question-based subheadings, provide bullet lists where relevant, and keep answers concise and accurate.
## Use Schema Markup Where Relevant
Structured data helps Bing understand your content better. Use schema markup for articles, products, local businesses, FAQs, and reviews. It can increase your chances of getting rich snippets in Bing’s results, and improve your visibility across different platforms that use Bing data.
Final Thoughts: Bing Isn’t an Afterthought in 2025—It’s a Smart SEO Play
Let’s be real—Bing doesn’t drive as much traffic as Google. But that’s exactly why so many people ignore it, which makes it a golden opportunity for you. If you’re running a new blog, a niche website, or a business that wants to show up across multiple platforms, optimizing for Bing is low competition, high return.
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Focus on clean structure, keyword clarity, and good content. Set up Bing Webmaster Tools. Stay consistent. And you’ll start seeing results—not just from Bing, but from platforms powered by it too.