# Hero MotoCorp Expands Harley Partnership
"Hero MotoCorp, India’s leading motorcycle manufacturer, has announced an expansion of its strategic partnership with Harley-Davidson, aiming to further strengthen its foothold in the premium motorcycle segment. This enhanced collaboration will see Hero MotoCorp play a pivotal role in the distribution and service of Harley-Davidson motorcycles in key markets, as well as the co-development of new products tailored to meet the evolving demands of consumers.

The expanded partnership builds on the previous agreement, in which Hero MotoCorp became Harley-Davidson’s exclusive distribution partner in India. The new agreement broadens this alliance, enabling Hero MotoCorp to leverage its extensive dealer network and manufacturing capabilities to offer a wider range of Harley-Davidson motorcycles, along with customized after-sales services. As part of the partnership, Hero MotoCorp will also focus on developing locally manufactured motorcycles for the Indian market, offering more affordable options without compromising on the iconic Harley-Davidson experience.

This move is expected to help both companies tap into the growing demand for premium motorcycles in India and other international markets, where there is a rising interest in high-performance and luxury motorcycles. By expanding their partnership, Hero MotoCorp and Harley-Davidson are looking to create a stronger presence in the rapidly evolving two-wheeler industry, where premium bikes are gaining popularity among affluent and younger riders.

Hero MotoCorp’s expansion of its collaboration with Harley-Davidson reflects its ambition to diversify its product portfolio and reach new customer segments. With the backing of Hero’s large-scale manufacturing and distribution expertise, the partnership is set to offer an enhanced riding experience to motorcycle enthusiasts, solidifying Hero MotoCorp’s position in the premium segment of the motorcycle market."
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